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Published on Aug 28, 2008
GoGorilla was again approached by Kenneth Cole to put together a nationwide campaign. On February 18, 2008 our specialized stealth teams were dispatched in Los Angeles, New York, San Francisco and Miami to execute this WaterStencil campaign. Each city hosted a minimum of 30 locations and in many cases, multiple stencils per location. Notably, each city's flavor and climate allowed for it's GoStencil's to embrace their environment uniquely. The result was a seamless marriage between the urban landscape and corporate identity. This campaign was a definite success.