 Massive massive twitch news. This is insane. So twitch announced the partner plus program This literally just came out. Oh twitch is live. Hey today. We announced the partner plus program this new partner Program benefit will offer a 70% share on net subscription revenue to streamers who need to qualification criteria So how does this work streamers in the partner plus program will receive 70 30 net revenue share on recurring monthly and gift subscriptions Up to a cap of okay, because he's because he's reading the thing I maintain at least 350. I think he's reading the article right for three consecutive months Once that happens partners will be automatically enrolled, but like the next We plan to launch this program on October 1st 2023 so they have a phasing issue they have audio coming in from two sources is Starting from July 1st and extending through September 31st If you qualify you will be automatically enrolled in the program and you'll be notified in October So I'm sure many of you are wondering why are we launching this program right now? So we created this program because we wanted to give streamers a benefit as they continue to grow their communities First of all, I want to say as we thought about this We wanted to make sure we were offering a benefit that would have a meaningful impact on Those people that meet the criteria in terms of their lives and their ability to keep streaming target has been Trying to support streamers given our resources that We're getting to be or full-time creators so that we can help them in terms of sustaining their career So Mike follow up So why are prime subs and gift subs treated differently? Prime subs are a benefit of prime gaming, which is a program operated by Amazon Prime It's a great benefit for Amazon Prime members and the prime sub Allows viewers to receive subscription benefits and support streamers But a prime sub is not a substitute or replacement for recurring subscription It's funny like we're focused on scripting so by twit which is recurring paid subscription and you know, it's funny The other question that's related to that is why don't gift subs count? Well, we considered setting a higher threshold which would have included gift subs, but at the end It would have made it easier to game the system which we didn't want we wanted the fairest possible Way for streamers to get the benefit and then there's a bit of a gamification concern Dan is so much better on camera than like any other twitch employee world, etc So like I said as an employee any other like twitch executive is that's often the foundation of your community Your string because Dan it just like says like just talks and just says things And I feel like everybody else is like PR mode all the time So Laura question for you. Why doesn't this include other metrics to qualify such as our swath streamers would have made more money Thanks, Dan. So we wanted to keep the qualification as straightforward as possible We thought it would be way too complicated to put multiple criteria in so that's why we're focusing on this one once I qualify What do I need to do to become a member of the program and start earning more money? He's also youngest S-fan sub. He's not so some of you Received our new agreement. It's called the monetized streamer agreement or MSA That's a mouthful and you'll need to adopt that in order to receive the payout So essentially if you want to be able to receive the benefit in October Then you should accept the MSA no later than the end of September talk now about once I qualify What do I need to do once you qualify? You're automatically enrolled You don't have to do anything. It's better remember that you do have to accept the MSA in order to receive the payout once you qualify Great. All right. Thanks, Laura and Mike. Wait, how's it not better? How's it worse and give me an example in terms of of the Qualification criteria and what does the 12 months mean and what happens if I dip below? 350 and how that works this program won't go live in October Start the qualification July August and September. So if you hit 350 during those months as Laura said you're automatically in now if you step away, let's say Some time away Nation etc. You know your subcontinent dip you're still in the program You're in the program from can't wait for critical to make a video on this So I know how to feel about it beginning of the year January February March You've reset the 12 months So now I will extend it out from 12 months after you hit those next three consecutive months So we're trying to create a program that is flexible and accommodates You know situations that may occur and you're always pushing it forward 12 months every time you get three consecutive months at 350 Great. All right. Thanks. Thanks, Mike. And now we're taking some of the questions from from chat Why do you have to be a partner to receive this split saying affiliate is being gifted this many and has above the threshold every month Thanks, and much love to everyone at twitch. Thanks the architect. So Laura, why don't you answer this right now? You do have to be a partner in order to qualify for partner plus And so you also have to as we mentioned beforehand except the MSA so you can receive the payout Yeah, but one thing that's key to note is basically the partner qualification criteria Anybody that is gonna satisfy this threshold will qualify for partner And we've really, you know worked as you know We eliminated the exclusivity clause in the partner contract. So now in terms of the differences for you in terms of partner It's not called Philly because we didn't Call it now anyone who meets the criteria you can go ahead and apply for partner And we're gonna be on top of that to make sure that gets processed. So it doesn't negatively impact So if you qualify for this you'll qualify for partner and it'll be easy for you to get the benefit Why wait until October launch already have the data look back three months enable 70 30 for everyone that qualifies Mike Yeah, we thought a lot about this and one thing we didn't want to do is launch something and have people say Why didn't you tell us and then maybe you know, we would have done some goals We would have rallied the community around this. So we wanted to ensure that again fairness We're announcing an uprun of alive in October and something community can rally around if they want to do that That's funny to which still makes more money because you have to try You know, we have the prime sub-benefit which is a meaningful benefit for many of our creators Also, the adorates are better on Twitter on YouTube if I mark my sub as cancel auto renew Because I like manually renewing does that not count for the streamers 350 Mike? Yeah, that would count. It's still a page subscription. You've chosen to not renew it But that would count on the qualification and actually since you give me the mic here Dan They did that that's kind of cool. I missed So there's two things here that the trade-off for us was announcing in October when we were ready to launch the program We have some work to do and part of that work is sharing a Improving the way for you to understand how far you're progressing toward that qualification right now You can do with the dashboard and go look dig in find your paid subs go look at it for the previous three months We really want to improve that experience We have some work to do on a qualification side So the timing wasn't necessarily can we start it now because we're obviously not ready to but to be able to announce it Get you guys in there in terms of thinking about hitting those goals and it ultimately rolling it out when we're ready to pay out the What about your more prominent streamers who make it much more than a hundred K from subs alone any fear of them leaving? Platforms so dude 100k sub revenue is crazy a big part of their revenue comes from ads and commerce I mean ads and sponsorship We were very intentional earlier to improve the rev share in ads Yeah, he's right that and we've talked about this before where when we first came out with the CPM based Approach for ads that actually was a good deal over time. We've gotten better at running ads The only people that's like not good for us like like even for me I mean, I don't even think shift if you're part of the AIP program is a meaningful shift and for big streamers it actually makes a Significant difference in terms of the money that they can make from twitch We ultimately think we the 100k sub revenue challenge, but also our platform if somebody moved to somewhere else We still greatly value them. We appreciate all that they've done on our platform One reason why we remove the exclusivity is because we did not want to feel like Everyone has to stay here that creates more opportunity for other streamers as they can grow So this is one thing that we've been very intentional about and again We thought a lot about it when we removed exclusivity because we thought like it was important for our streamers to be able to Explore other opportunities and develop their career and that's very true for our big streamers So we're comfortable with that and we feel very good about our offering and our ability to service them And I think many of them love the community that we have here And that they're so my sub revenue is less than half of my revenue with the new partner plus program Also, will it also be ongoing for streamers that will reach the requirements after the launch of the program? So let me just use an example. Let's say your community is growing You didn't hit it in July or August, but September you hit it You finally hit your 350 you hit it again in October November December 1st You would start receiving the 70 30 net rep share of the first 100k for the next year So the rolling ongoing thing will be evaluating streamers If you happen to miss it for the first qualification period It'd be brought just from the drip king Do people need to have the minimum of 350 subs every single day of the three months or only on the last day of the month Mike? Does not need to be every single day. This is a short answer. Yeah, it can be just total during the month Laura will there be a twitch partner plus parties which con? Yeah, I guess no, I'll give a slightly different answer I think the answer to be clear I think the answer I would say is no The reason for this is we're very conscious about not Having this be a status Okay, we thought about this. In fact, this was one thing we talked about and got very good This is not this is your business You make the decision about who you tell about this or not Like we do not This is not equivalent to a different like a another group of partners that we're trying to distinguish together Which con and how we do that obviously we're always trying to create events that will Dan is actually a very natural and that create a great experience But this is about you and what you decide to do with that information All right, Switzerland Do you plan to make more comfortable such as payouts quality of life security overall? Welcoming environment, so I think there are a number of pieces here Mike you may talk about payouts, but Laura, why don't you talk about some of the other aspects in here? Because I think this is a good change I'm gaming the quirky one great name there Why don't you give creators different ad pools to choose from IRL streamers will have a vastly different audience Then track mania speedrunners having the creators be able to choose from pools will benefit both the streamer and twitch because you get more Traction for this is a good question. I want to like yeah, there's a lot packed in here And I'll try to give you a short answer So I think we recognize that they can send the content different types of advertisers But I want to hear their answer your audience and so we are actively working to figure out How do we take your you know what you're telling us about your stream be able to connect that to the ad tech So that advertisers can then you know find you know support those types of Streamers the other part of this too is a little bit about a question that comes up often Which is can you give me more control of the ad experience that may be formats? I prefer more stream in display ads or I prefer more audio ads and then there's also a common question about You know There's certain categories where I may not want to see ads from and so I think as we continue working to improve The ad incentive program now building on that in terms of giving streamers even more options and controls How are you gonna help the very small streamers who want to reach affiliate It's just something we're always thinking about working on. All right, Mike another question. Is it 350? Great question and it is individual subs now we've heard this feedback that perhaps oh, it should be some points I should count more again. We'll it should be some points not making a change right now But it is based on unique subs a.k.a. People and not so points. Yeah memory Why you know why I know why it's not sub points It only applies to a small percentage of all streamers coming out because people will give a bunch of tier three jobs And here's give like and we think it's really important for us to come out be forthright I'm right about how we thought about this at a five doing but we fully understand so I appreciate That for many of you this doesn't impact what you're doing and so that give a bunch of trees And they can need to do back down to help you as a streamer in particular as we talked about before I think that's why it should be a point helping you grow. No, this isn't a rich get richer situation I'll be gauged with you as much as better for the middle tier. Here's deeply about streamers Well technically helps everybody but helps the mill tier more just echo some of the things that Mike was saying Absolutely as you could tell there's a reason that we are not full-time professional streamers I think it's big to our day jobs, but we really appreciate And one of the things that we are trying to do better for you Aside from being a lot more thoughtful about how we can continue to help you along your creative journey Is trying to have more real-time interaction with you after this Break and then we'll talk I have a lot to say about this Let's go ahead and read the article right just to make sure everybody under today We're announcing the partner plus program. It's a new program for streamers To build toward as they continue to grow their businesses this new partner program benefit will offer 70% share on net subscription revenue to streamers who meet the qualification criteria Streamers in the partner plus program will receive a 70 30 revenue share on net subscription revenue Revenue recurring revenue from recurring monthly subscriptions and gifted subs For 12 months up to us $100,000. I thought it was no gifters. No, no the gift The gifters I'll explain that in a second to qualify partners must maintain a sub count of at least 350 recurring paid subscriptions for three consecutive months That was the thing that was no gifters Once that happens partners will be automatically enrolled for the next 12 months Even if you dip below the subscription threshold during the 12th period The partner plus program will launch october 1st 2023 streamers that meet the qualification criteria in july august and september Will be enrolled in the program and notified in october Our focus has always been on inspiring growing and sustaining twitch streamers all around the world And we hope this new program demonstrates that commitment for more information. Please visit our fact And for feedback, let us know your thoughts on userless. Okay, uh, and it's mike mitten and laura lee Who are the two people that were with dan clancy earlier? I'm kind of surprised Then i'm seeing some negativity to this because I feel like this is a hugely positive thing Okay, I used to have a 70 30 split right people always talk about like the old 70 30 split and and whatever Most people the overwhelming the overwhelming majority of people had 50 50 pretty much any new streamer within the last couple of years, right? I mean, yeah, you need 350 paid subs. That is actually a lot more subs than people think Like for example, I'll tell you how many paid subs I have right now. I have I have 1700 I have 1800 paid subs That's a lot for beginner streamers. Yeah, sure. I mean, it's it's a lot for for a lot of people But I have 1800 paid subs by paid you mean not twitch prime. Yeah, by paid I mean, uh, not twitch prime and not gifted. I mean like tier one, tier two, two, three A lot of big streamers have mostly prime subs Yeah, a lot of big streamers have a lot of prime if you reach that threshold of 350 paid subs for three months Your sub revenue will then go up To 70 30 split essentially right at least for monthly and gifted. I don't know if it's prime Like usually gifted and primer Categorized together whenever they talk about it. So this is interesting But I also understand why because these these are paid and prime is free So technically they're paid because gifts are just still technically paid even though they're not considered paid subs Because paid subs are like the recurring subs. Uh, I have 412 paid subs. So, uh, I like barely even qualify It's funny. I was going to say that's probably about the uh, the range that I was going to guess I was going to guess that like If you're like a 1k andy if you're like a 1k andy Then that's you're probably looking at 350 paid But also when when you have smaller community A higher percentage of people in a smaller community will typically be more, uh, they'll be more generous Right people will sub more people gift more all that stuff Uh, now a lot of that comes from gifting more so than tier subs because there's like a finite amount of people that can Tier sub because it's one person one tier, but one person can gift as many subs they want, right? Anyway, long story short. I see this as something positive I think it's interesting that people are complaining about it because the people a lot of the people that are complaining about it Or well, they don't have 350 recurring or they're saying up to 100k is is not enough when 100k sub revenue is a lot Second off The people that won't qualify for this. We're already getting a 50 50 split So the old 70 30 split this is not like an official stat This is not like this is not anything that was ever like on paper or whatever Like estimation for getting the 70 30 split was if you had a thousand subs if you held a thousand subs for three months That's what it used to be but like that wasn't official or anything But that's just kind of like what people thought it was like that's what it was for me Like whenever whenever I whenever I had a thousand subs like three months is whenever I got 70 30 Well, you know what proper pushback is usually good I'm a big believer in this when people push back on something or they get angry or up on arms about something that that is Uh, not grounded in logic. It's actually worse Because what ends up happening is people stop listening to you because you're not being you're not being intellectually honest You're not acting in good faith when you're giving feedback Now it's not as good as the old 70 30 deal was but in some ways this actually drops the barrier of entry The old 70 30 people thought it was like a thousand for three months But like that wasn't ever official This is like an official and they mentioned it on the broadcast They said we wanted something that we could write down and say hey, this is exactly how this works I'm being very honest. Just just this is straight up if you cannot make rent Only live streaming You should not be only live streaming. I'm sorry like you should stream stream as a hobby stream as a side gig Do that But you have to find a way to make a living like you have to find a way to pay rent It's it is not your career. It is it is not your full-time job like like you need to understand that and and honestly If you are streaming and not making that much to be able to pay rent and you're spending all day everyday streaming Not good. It's not healthy because like even for me. It's okay to have to get outside resources It's okay to have to get another job when you're streaming most streamers They do not just start streaming and that is their only thing that they do unless they are Like very privileged to the point where they have their families Paying for their streaming setup and they're sitting in their in their parents home And they're just like they start streaming and and they don't have to pay rent You know and for like adults who are on their own they have to have outside outside resources I had to have outside. I out. Why don't you say outside? I'm Irish outside resources and I had to have that until you know I think until I started getting like 1k viewers. You're hitting the nail on the head. Like even for me I was Now I had just graduated college. I was like a hundred thousand dollars in debt And I was streaming on the side. I was out of a job. I was in between jobs I was looking for another job in college football. I literally started playing on this vanilla private server and making videos because I was Trying to stay in practice and I knew a lot about rep paladins and I was just doing it for fun Right and I was like, yeah, this is you know for video editing and stuff like that just kind of kind of Stay in practice with the tools of like adobe premiere and all that next thing, you know channel starts doing well I start streaming but again, I start streaming just again. It's it's more than anything it's like just for fun and it's like I'm trying to figure out the tech and stuff and then Next thing, you know, my channel grows to be the the big private server stream and all that that was great but that doesn't happen if I First off I was only streaming two days a week. I was doing other contract work I was doing video editing graphic design all kinds of stuff like contract work on the side streaming two days a week Making youtube videos as well. And I made in my first year of streaming $10,000 in a whole year The the my first year of streaming. I made about $10,000 That is not enough at all to to survive but My parents were very supportive And they let me live at home. They're like, yeah, live at home. Whatever take care of your stuff I was streaming out of the guest room. Oh, yeah I was working on my teaching certificate because I was like, okay I want to be able to go I was trying to look for a job in college football basically I had a bunch of doors open and I and I try to kick all of them open Depending on which ones are open and which ones are locked Right, then you just take the one that is the best fit ad revenue is not that much if you're trying So see for me like I try to run as minimum ads as possible so that I can grow my audience But because a lot of people will try to do the opposite, but I'm a big have different We have different perspectives on what ads do for audiences Who is great since you're two guys guys guys guys guys guys guys. I think 350 is too much Dude, I I for instance, okay. Yeah, it's just a little flex here. I have almost 4000 subscribers Yes, and I have only 400 and like 10 Month to month and that's consistently streaming every single day for four years Well, what's your yeah, okay. Well Grayson Like what's your ccp? Uh, probably like 1400 no like before when you were getting Those numbers because now you got like four to like 700. It's like random depends, but four to 700 Yeah, but you're like you have like a buff right now Probably 350 you have a buff right now because you have mcconnell. He just forms up for you That's true. But also it's like I I've I'm usually always like 2k plus subs Right even but that's before the last month. I'm 2k plus subs Which is that's more than enough to pay rent right. I've been paying rent For like three years now Have you been paying rent? Yeah Yeah, I yeah, well anyways guys. Uh, well, let's just talk about that. I think I pay more than you for rent This is what I was thinking New game plan. I'm thinking about doing a scaling rent system where you pay one dollar Per monthly ccp an apartment guys. Yeah, so one dollar per monthly ccp So if you average a thousand viewers a month, it's a thousand dollars But if you're pumping off that month, hey, that's the best me if s fan ever hosts me I just go offline. Yeah, literally. Hey my viewership up. Hey, no That's the plan. I just start hosting everybody and then their view count goes up and then they pay me You know and then you guys will hate watch them. So they have to pay more rent Yeah, I don't know. I think it's a good plan to be fair You can be a full-time streamer before a thousand viewers now for me I was not I I didn't consider myself full time until I moved down to austin in august of 2018 And I think I was averaging like 1500 then so that's one of my eyes was like, okay I felt like comfortable and like let's do it. We're gonna move out of the house So we're gonna we're gonna come down here. So to be fair. I I went like what I would consider to be full-time Uh kind of late Subs or viewers uh viewers. I don't remember how many subs I have I think I had three thousand subs actually because I was still working. I was still working in football and stuff I just I wonder what a lot of people have been. Oh, you can look actually. Can't you twitch tracker? Yeah, but it's not accurate at all. Is it really? Yeah, it doesn't show people subs also unless um like that to share them. They're changing the name of uh affiliate They're gonna call it the partner minus program because they thought separation between affiliates and partners was offensive to people That's not I saw this on twitter. They were complaining. It was really bad. So they decided to change the partner minus