 So, service design as we all know can be a little bit confusing and in this video I want to talk about designing a service versus designing four services. I think there is a fundamental difference and it causes a lot of confusion and frustration. As a service designer one of the things that comes back over and over in our field is the fact that we rarely get to implement what we have come up with and the reason is that you usually in a project don't have the authority or the power or the mandate to design a holistic end-to-end service experience. It rarely happens. I'd say 99% of the cases you're not designing completely new service and even if you were there are so many moving parts. So if we're not designing a service what are we doing then? I think in most cases service designers are designing the context in which a service happens. So I've referenced music as a metaphor in another video about service design and I think it works well in this case as well. So the metaphor here is that you're designing the environment in which the music has to emerge. The musicians will play the music but you as a service designer can design the lighting. You can make sure that the seats are arranged well. You can make sure that an audience actually appears. You can make sure that the right kind of music is played. So if we look at what we're doing as service designers it's often designing the context for which services happen. And that brings us to the case that we might not be designing a service but we might be designing for services and that's quite a fundamental difference. So yeah that's my take. Is service design really about designing a service or designing for services? What do you think? Let me know. Leave a comment down below and if you want to see the video where I talk about how service design is related to music and especially jazz music check out the video over here because you can learn more about that. See you over there.