 So the core vision of Delhi has remained the same throughout the life of Delhi. When we started, the core vision was to visit the district quite far. Our first offering was giving local language to people of the country. As you know, India is currently a local language market. 10% people speak English. So our main aim was to bring local language to the country and help people to become more popular for the first time. Over a period of time, the market has evolved and the industry has evolved. We have a broader vision now to become the local language platform that empowers a billion Indians to discover, consume and socialize content that enriches, informs, and motivates people. So our whole product offering is evolving now especially. Look, I mean, you know, if you just do a flashback, in 2012, any mobile phone will not support a local language form. The mobile phone will only support English form. So if you were planning to render a Tamil form or an Hindi form, the whole text would come as a English form. So we had that form of time in which the platform which could render the local language form was a mobile form. Now over a period of time, that has become an old preparation of a handset manufacture of a new system. But now what we have done over a period of time is we have done a few more things around it. One is we have got and got content across 50,000, 50 million publishers, 20,000 stringers on the platform. We have a strong machine learning management, the AI staff, which helps diverse people get the content of their choice. We have an app which serves auto-play videos in language of people, in language of choice of people. And we have done partnerships with people who don't have online contracts. We have done offline content. So over the last six years, we have done a lot of things like this to ensure that we are able to get an offline contract, and distribute it to people. Exactly, you are absolutely right. Local language is a new sexy word. After a geo-launch, you know, 18 months back, we have a lot of local language users talking online. Everybody wants to build their business around local language. But, you know, if you step back and see what we have built, right, we are offering a unique experience to people. We are the only app which is offering a local language user their field experience of a verified content. The news, the entertainment, the lifestyle, the cricket, the sports, the event and so on so forth. So there is no other app which is offering you a unique field experience of the local language, news, information and entertainment content. Secondly, the width and breadth of the content which we have, across 15,000 verified publications and only 1,000 stringers. Nobody has that. And that's a responsibility on us to provide people a verified content and not propagate fake news as another kind of content. The third thing is we are offering a unique opportunity for new content creators who want to create local language content around news, around blogs, around video to come on our platform and distribute and monetize it. The fourth thing we are doing is we are offering the advertisers a unique platform by which they can reach 150 million monthly active regional users. It's a unique platform and nobody else in the country offers that. So these are the kind of things which we have done to ensure that we are plumbing this market in a big way. So I think, you know, we love this game. Our whole team is proud of that we are building a product made in India for Indians. And we love this David, what's his body of time. Let's break this question into multiple parts how we wear and dress in this. The first thing is we are investing heavily in technology. We have a strong ML and AI engine which does two things, which personalizes content and which personalizes ads. We are the only few companies in the country which has an ad cap of its own including, you know, auction, bidding and personalization. That's the first thing we have done. We have invested up to 100 catalogues so that we can offer advertisers same amount of CTRs, same amount of flow through rates which Google and Facebook can do. Second thing, if you go back to the history of Google and Facebook, their ad dollars went exponentially when they reached beyond 400 million users. Could have been at 157 million users. We will be about 250 million users by June. As soon as we hit that mark, our ad monetization will go through a different scale because then you become an intrinsic part of every planet in the country. That's it. Third thing, the way we have positioned ourselves, we have a unique audience. We have a unique regional audience which nobody has. And that audience comes on a daily basis, spends about 27 years on the platform. Second thing is the brands are sure about brand safety on our platform because we have OGC and PGC content which is already there. So we are offering brands the brand safety mechanism of reaching out to 150 million users on a monthly basis, 30 million users on a daily basis to interact with them. And that's our unique position in the brand. The fourth thing we are doing is, we have a strong sales force of 70 to 80 which go out and talk to brands every day and every day and sell this. And you know, offline is a big component of the internet. And last but not least, we're opening our platform to small businesses in a self-serve way by which a small travel agent, you know, in Kochi or an education provider, you know, in a small place can target local people on a big tour basis and reach out to those businesses. So these are the five or six areas by which we are building our whole ad business and kind of giving one of, you know, run for the money of the Google interface. So I think, you know, again a great question and the first lesson word has been pasteurized by everybody in the industry. So the way, let me just give you a sneak-view to show what our personalization is. And we get 250,000 articles on a day fresh. Now imagine how many reviews a Netflix got in a day, or 100,000. Imagine how our personalization is in a real-time process. In real-time, it's passing it into its own sets of features to figure out what the content is and it is matching the user. The way we first-line is very different. We first-line is based on content, which means if you come on the platform and you have read an article about health, politics, about Hollywood, we are able to figure out what is your correlation of your consumption with the party. And we are able to do that based not only on the topic, but on the minor facts. Like it was Shal Prasad. Or it was in the prime minister's news about prime minister. Or it is in news about a location, for example, Raja and so on. So we build upon, you know, 10,000 features of each article. And we are personalizing those features set in your consumption standard in a real-time process, across 70 languages and personalizing a few of those features. So by doing this, the time spent on our app has gone up constantly and our CDRs have gone up in everything of 70 languages. So personalization is a very, very, you know, it's a very, very strong scientific meaning of it. And I would say we are the best companies in India who are invested into a personalization experience for a few people. So we benefit from two things. One is we benefit from a strong X-Tap. The second thing is we benefit hugely from the six-year data of consumers we have who have used our app and left their data. And if you go and study out there, you would figure out that an engine is as good as the amount of data it feeds on. So we have two unique benefits. One is a great X-Tap and history of billions of records of six years of local language. And that makes us right up there in terms of personalization. So, you know, again it's a very, very layered process. One thing is that YouTube is still a UGC platform. We are not a UGC platform. We are, every one of us who comes on our platform is on board by our team through some process. So that we are able to print out people who are, you know, don't need to do this. That's why. The second thing is our machine learning algorithm and our personalization algorithm capture signals on each article which the user gives feedback on. So if there are plenty of users who are doing feedback on an article that is fake or it is improper, we'll take that signal and we'll suppress the articles in the pool. The third thing is, you know, we continuously give feedback to our publishers back. And I'll say that's a big beauty about us. We are one of the platform which works in the ecosystem, develop the full ecosystem together. Rather than saying, okay, you are bad, you are fake, we take signals from users, we take the data and machine learning analytics which comes to our platform and give it back to the ecosystem for them to learn and improve and write and create better articles in videos. So look, I mean, the way I look at it is we are a neighbor of the ecosystem, right? We invest heavily into, you know, technology, heavily into personalization, heavily into new features for the user. And that's our goal. And we spend a lot of time figuring out how to retain users and how to market and get new solutions. So as far as we think of ourselves, we think of ourselves as a complementary channel to the people who already have used what we know. So the way I would look at it is we can divide the market into multiple segments. There are some segments of users who are fanatic about a platform and they want to just read content out of that. Those guys are perhaps always going to the whole example. But there is a major set of middle value of the countries which want to read content of multiple choices, multiple areas, you know, of multiple services and aggregate has offered that value for the users. And that's why users come here, right? So that's the value of it. The good thing is we do all the things to make sure everybody in the ecosystem is there. One is we have to do the comm school, we attribute comm school to the traffic which comes from our officials. Second thing is we are only one of the few apps which monetize at a very large scale, you know, and we give revenues back to the lower part of our partners. And third is we share more data science analytics back to our partners so that they and users can use them. And we all can create a better experience for users. So I think, you know, I think everybody has an opinion about the next billion users. Everybody thinks that you can get next billion users by getting them. So let me rephrase my answer. Most of the people think they can get next billion users by getting the RACI content or by getting the other ones. My belief is, if you want to get next billion users, you have to understand those users. Once you understand those users, you need to build features and products around those, around those habits, around those content, and then those APIs become on you instinctively. It's very easy to get next billion users but it's more easier to do. So we should not undermine the publicity of these users. They are aspirational. They have virtual values. So whatever you build into that, you have to be in sync with those things to make sure they're engaging. The last few months saw a huge circle in the production. There have been a lot of talking about the content they can create. And video is a feature. If you look at our platform, the platform is more and more video-centered. We will do something called video auto-plays. And our video consumption is gone by 4x. We are soon launching a unique experience of non-linear gaming on our platform, which is going to be the first quiz time in the world, which will offer people hyper-local experience in their language, personalized in the genre they want. And it will be a pure personal experience of video-watching. And our hope is that we will soon be in the next big trial of consumption and we will see the results. We are hoping we will increase our time span on the platform from this end to about 40 minutes. But now, in coming 12 months, it will be over. Thank you.