 And you said Kenny was specifically doing like Afro beats for Afro beats artist. Yeah. So yeah, he works for a lot of Afro beats artists. So he's running his ass to, you know, places like Nigeria, different parts of South Africa, West Africa and stuff. And those locations are notorious for having a lot of bot traffic, right? Like, so they're just like certain countries that, you know, for a fact, if you hit them, you get a lot of bot traffic. And he, a lot of places in Africa, Brazil, Mexico's on there, India, you know, to Indonesia, a lot of places that can be high quality markets, depending on what your end goal is and what type of music you create. But the reality of it is that they all have a lot of bot traffic. And US has a lot of bot traffic too. I know, like, for whatever reason, like Detroit, when you target Detroit, Detroit is a hot spot for a lot of bot traffic. I don't know why. I don't know who in Detroit is sending up bot servers, but it's a thing. You know what I'm saying before? And so, yeah, it's something that I'm telling him, like, yo, you're going to be aware of that because the markets that you want to build of these artists in are like hotbeds for bot traffic. So you especially shouldn't be looking at what Facebook and TikTok and right, man, YouTube in some degrees is telling you because like I said, more than likely 40, I don't know. I don't know the exact numbers. I want to give a stat and, you know, not having to end it back up. But I mean, I would guess probably at least like 20 to 40% of the traffic is bot traffic at any given time on a normal basis. And then you hit those places probably creeping closer to like 50, 60%, you know what I'm saying? Just because of how this stuff works. So it's like, yeah, bro, I'm not weird. We teach our marketing team, like look at it, of course, because you have clients that care and want to know when they're excited about it. But we as professionals are the ones that are supposed to know like, yo, that shit might not even matter because some of that data is probably a lot. Let's look at the data points where it can't be manipulated to that degree because like I said, bots can't, bots can click to the smart link, but they can't interact with the smart link. So, you know, everybody made to that point doing something, at least a real person. You can at least trust that data. Yeah, and it's funny. We were just talking about this and we're going to go deeper into this TikTok specific conversation. But, you know, I was just reminding you of that time. Well, not that time. Those times early on, Tess and TikTok ads, we were literally getting thousands and thousands and thousands of bots when we run ads. It was nothing like we've seen before. I'm talking about, well, we'll spend like $20 and see like 10,000 clicks of some crazy shit. 10,000 clicks, we're like, oh, shit, man. This is what it's like to catch a platform early with the ads. These numbers are crazy. We're about to run it up. But then you look, those 10,000 clicks came through, but on the smart URL, literally no click-throughs. So like no click-throughs, like we've been running long enough. It was like, it's no way our targeting is that bad. Yeah, exactly. Like, it's no way it's that bad. So, you know, they fixed it now. Obviously, like we actually are like running campaigns with TikTok ads for some clients when it makes sense and all that stuff. But like at that point, it was arguably like 100% bots clicking our ads, which was, that shit was stupid. And you know, TikTok wasn't really giving us the help that we needed on what exactly was going on. Yeah, I think we started running TikTok ads for a long time. Because that campaign was Taj, Taj Keaton's campaign. And then I think the very next TikTok campaign we ran might have been Nick Dee's where we used TikTok ads. He was only like our second ever TikTok ad client. Yeah. And so, and then from him on up, yeah, I don't think we got our trust back with TikTok ads completely into maybe around a Nick Dee time. So between that, that probably been about three, three, four months in between. Nah, that was longer than that, bro. That was. Well, yeah, because Taj would have been the fall before and then Nick Dee was the spring of the next year. So it's probably like six, seven months in between. Yeah. Because you know how we'll, you know, we'll test with people that are the client clients and test for ourselves and all that stuff. So yeah, it was, it was a good minute. And now I would say TikTok ads. Yes, we have a higher trust, but at the same time, just like, you know, we started conversation. You were talking about Facebook ads, right? Is any platform, hey, you still got to be mindful and pay attention to the numbers and see if it's real or not. Because not only do you have the hotbeds, okay, you can fix that ahead of time, get your targeting right. But then you also have just weird moments in time where for whatever reason, whether the AI somehow finds one of those pockets of bots or maybe I don't know, somebody's running some type of bot campaign or test themselves. You never want to just assume that it's all real. You got to pay attention to the data. Yeah, bro, if you don't see the data making real actions, don't trust it. That's how I feel. Like a thousand clicks, don't mean anything if I don't see a thousand conversions or I guess it's not fair, I don't expect that. But if I don't see a significant amount of conversions or streams or real people actions coming from the numbers, I don't care what the platform is telling me. Let me take a quick second to say, if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free, step-by-step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free, but the thing is we're not going to let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out back to the video. Sometimes you'll get those ad reps that be like, oh, your campaign's going great. You know, you got 10,000 clicks for $20. You're like, yeah, but like only 30 people will convert it. Like what's up with that? Like are you telling me that 9,000 people thought this shit was trash? Like is it bad bad? Why didn't they click it? You know what I'm saying? Like why are you lying to me right now? What's going on? No way, no way in hell. And I mean, you know, it's interesting because you still have the bots that people run into when it comes to, you know, doing these campaigns with playlists. They have the bots they run into or shoot. That's usually more intentional for the content and stuff like when you post your own content and things. But running ads, it's crazy. And that's the part that's so painful to pay, right? Pound for pound for buy, after buy, after buy, after buy. And that's like the one place that we feel like we should be able to trust it. But yeah, the honest, the guy is true. It is not, you can't trust that completely either. So you always have to pay attention to your data because you might just have this one off campaign that's completely as bad as what we had, which was near 100% bots on a few campaigns. This has been a couple of years since that now. But at the end of the day, you just got to know that this is the game that we're playing and as long as real actions are happening, you know, is it worth it? Because that's what you can judge. We still find effectiveness in ads. The difference is let's just see it. Let's just say you did have bots and it was like 10% bots. If you increased your click-through rate in fact, the platform says 10%, is that still a good click-through rate? That's how you got to look at it, right? Yeah. All right? So it's like, if it still matches out and the results, the plays, the streams, the ticket sales, all match out to something that's feasible to you and it's worth it, then it should be, you know, you're good. Yeah, it's like a, it's a necessary evil of a job. It's like, you know, construction workers expecting like a rock to fall in their head, you know what I'm saying? Like you going to some jobs, but not expecting, but you know, being aware that it could happen, you know what I'm saying? That's what you wear the hat for. That's going to put on your market or hard hat. That's all you say. Exactly, bro. It's like, it's going to happen. It's going to happen on every platform so there's nothing you can do about it. But yeah, you have to look for the silver lining. You know, like, I mean, going back to that, you know, the early TikTok situation, if we had 10,000, those 10,000 bot clicks, but it was at least like a thousand real people converting out of it, I probably should have ran it because that still would have been crazy, like $20 for a thousand converges would have been crazy. You know what I'm saying? Yeah. Whatever we spent. And so I look at campaigns like that. We'll still get campaigns like that. Sometimes it was like, you can tell us a lot about traffic, but we'll do our cost per click or our cost per conversion based on the smiling data. And then that still aligns over something that is worth it for us. Remember, like, okay, Facebook is saying we're getting, I don't know, an eight cent cost per click, but then based on the tone then conversion, it's saying we're getting a 22 cent cost per click. I'm like, I'm pretty happy with what you're saying. You know what I'm saying? I'm like, I'm clear to keep that going. So we'll let them know like, hey, keep it going. Like, let's keep running. Exactly. So like, that's really just the way to look at it. We know everybody does encounter those things. And if you want more information, by the way, on how to join our program, you have to apply, go through a call. It's not something we just let everybody in. But if you want more information in a good place to start is we have a video called How I Made My First Six Figures in the Music Industry. So you can check the description. Hey, watch that. See how we made the money that we made as music marketers, right? Or even if you're an artist and you want to see how we built infrastructure and got in the game, go ahead and check out that video. You can look at the title, but we'll also make sure we put that in the description. Check that out and see if you want to be in the program. It'll give you all the information you need at the end of the video.