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Longwood Trend Line: Marketing the Super Bowl

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Uploaded on Feb 3, 2012

As many Americans prepare to watch Super Bowl XLVI, Longwood University's director of athletics, Troy Austin, offers some insight on the marketing tactics surrounding the Big Game.

Trend Line contributes Longwood University voices to the online conversation, sharing expert perspective on the day's news, societal issues, popular culture and other topics trending across Google, Twitter, YouTube, and others.

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