 When you're thinking about your branding, did you know this very important fact about the font style you use in your logo? Now first of all, what do I mean by the font style? Well, if you've ever used a Microsoft Word document or Apple Pages, then you will know that you can select a different style of font that the text appears in. For instance, you may well have heard of Times New Roman, you might have heard of Curia, Aerial, Silvettica and fonts like that which change slightly the way that that text is written. Some of them a little bit more scripty, some they've got more sort of tips and tails on the ends of the letters and some are very modern and contemporary looking. Well, did you know that the font that you choose will have dramatic effect on how many customers and the types of customers that you attract? Because here's the thing. Did you know that there are certain fonts that attract men more than they do women? And did you know there are fonts that attract women more than they do men? Well, maybe that's something you could look at now. So when you think about your logo, you do find out what it is that your logo font style should be for the name of your business and the strap line. And if you're not quite sure, do put your comments into the box below this video and we'll help you out. That's the tip for today. We'll be back tomorrow with some more great tips for your brand branding and your strategy going forward. Bye for now.