 All right, we do have with us the co-founder of the Exchange for Media Group, Mr. Nawal Ahuja, request him to please come up on stage and welcome you all formally. And he likes to be acknowledged with a loud round of applause. Thank you, Subarna. A warm welcome to all of you. Apologies for the late start. We finished the conference whoever was here. I'm sure you must have enjoyed the deliberations during the day. One of the things that I'm very happy about today is the fact that, you know, we are doing a larger event. We started the PR corporate communications awards and conference eight years back. Last year, in fact, you know, we went to a pub, that's where we did the award show. This year, we're back in a corporate setting in a bigger place. And I'm glad to see a full hall, a lot of people here from the PR corpcom domain. First of all, many thanks to Dr. Bharu for taking time out for the, you know, for heading the jury to all our jury members who spent their precious, valuable time to judge, as Subarna said, the 90 odd entries that were showcased to them. Thank you, Rohit, for flying down from Mumbai. I know you're leaving back tonight for coming down, talking to all of us, Amy. I see her somewhere in the crowd. Thank you for coming down from Singapore. You guys have been great to listen to. You know, without much ado, I'm sure Subarna will take the mic soon. I had a couple of thoughts I wanted to share. When we started exchange for media, for us, the pillar of the media business used to be the mainline media, which is television, print, marketing, advertising. One of the things that has changed in our business in the last few years is corporate communication has, PR has gone mainline. You know, if you look at what businesses are doing today, or for that matter, look at our own government. This government's two primary pillars are how they are engaging. In some cases, people say driving media's agenda and the other part is social media. These two are interrelated when it comes to driving messages. And by virtue of that fact, PR corporate communication has become a domain which is in limelight. I don't know of too many advertising agency heads that other day I was chatting with some friends of mine who were talking about the old days where advertising agency heads used to sit down with client, MD, COs, owners, and spend an evening dining, whining with them. I don't know of too many advertising agency heads who do that today, but PR agency, COs, owners, MDs have direct access to client, MD, COs, and owners. And that says a lot about how the nature of the communications domain has changed. Advertising agencies are seen more as, you know, the ones that drive marketing campaigns. PR, Corcom companies are the ones that are seen as driving images, image of a company. And that certainly is more important for our owner or CEO and MD than the marketing campaign, not to underestimate what a marketing campaign does. So with that, I think it's time to celebrate the good work that is happening in our industry. The industry has had a lot of challenges this year. In fact, last month, our weekly magazine impact did a cover on the industry. This industry is growing by leaps and bounds in another three years time from what we printed. It is expected to touch 2,000 crores of revenue, not counting a lot of unmeasured media that is bought on the side. So the domain has grown, the importance of the domain has grown more importantly than the numbers. It is in the name light. There's never been a best time to be in the PR corporate communications business. So as we gather here to celebrate all the winners tonight, let me congratulate all of you. Thank you for being part of it. All our friends from the industry, I see a lot of them. PRCI has been very kind to support this. Nitin is sitting somewhere in this audience. Thank you for being here. Prema, I saw you some time back. I don't know whether you're still around. Thank you. Madan could not make it. Kunal is here. Sorry if I'm missing out names. Archana was here. I saw her some time back. Thank you for being here. And I'm sure you'll enjoy the night. Glad that Suparna has put together this event again. She's been with us now five years. She is a specialist herself in the corporate communications domain. Good show, Suparna. I'm sure we'll all celebrate the winners tonight. And have a great time. Thank you so much. Thank you so much, Anurag, for giving me the opportunity for doing this for you. You've done this for eight years. You and Anurag, and I think this is the sixth year in a row that I have put this together for you. And I wish you all the best for the future.