 We actually did a tattoo parlor at a conference. Veterinary technicians, there's a huge subculture around tattoos. And so we went to a conference. We wanted to get attention from technicians. And so we offered tattoos not in the conference hall. We weren't allowed to do that. But then you could sign up to get tattoos across the street. And we had, I think it was like 60 plus people get tattoos. And so we're doing that again in a much bigger way. And this time we're doing it actually in the conference hall at our next big conference.