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Published on Dec 18, 2007
At its peak in the 1960s, Clairtone Sound Corporation was one of the most admired companies in the field of electronics. Founded by Peter Munk and David Gilmour in Toronto, Canada, Clairtone made the wildly modern Project G hi-fi system and, later, the G-TV. The commercial, shot in July 1967 by famous Canadian cinematographer Frank Spiess, was produced by Young & Rubicam. It features Munk and Gilmour, then in their 30s, at a studio in Toronto and includes footage from Clairtone's infamous factory in Stellarton, Nova Scotia.