 This is JSATV, the newsroom for tech and telecom professionals. I'm Dean Perine and welcome to JSATV. We are coming to you live from the library at the Cipriani's Wall Street at the Telecom Exchange 2016, and I am sitting next to my new friend, none other than Evan Kirstal. Evan is a, what you might call a Twitter enthusiast with over 70,000 followers. He's exceedingly influential and so Evan, it is really a pleasure having you with me right now. We've been tweeting in each other for years, so it's nice to actually finally, oh absolutely, actually make a face-to-face connection. I think ultimately that's the value of social is actually taking these connections and followers and turning it into real-world engagement, so that's the big idea. Absolutely, and so yeah, and so I'm actually, because I am now affiliated with you and because we are following one another, I am now, I mean it is true that nothing attracts a crowd like a crowd. Because of your followers, I am now actually receiving new and very exciting followers. So in the business world, that could be money in the bank. These are qualified leads, people who are actually interested in what you have to say. Yeah, I mean marketing people always make this artificial distinction between business to consumer or business to business when reality social media is about human to human and making one-to-one kind of connections and those connections can turn into really meaningful relationships even though they're virtual, even though you've never met face-to-face. And so that's why I encourage people to think about social networking is about sales networking, is about relationship building, I mean things that have been timeless. It's not really about the technology or the platform, but about building those connections and you can build really amazing connections and meet people that you otherwise would never have met in the sort of quote unquote real world. So let's talk about the quote unquote real world. We are here live at the telecom, telecom exchange, I can say easy for me to say, right? It's been a long day. It has been a very, very long day. So you're meeting a lot of, I assume you're meeting a lot of new people. Why don't you tell our viewers a little bit about the folks you're meeting about the value of the show? Well the value is tremendous, I mean as much as I'm a social media fanatic and enjoy collecting new followers and engaging, nothing replaces that face-to-face connection. So I see this as very symbiotic with what I do on social media. It's a chance to meet really favorite followers and make new followers so that when you leave this face-to-face environment, you can kind of continue the dialogue and the engagement offline or online, so to speak. So events like this are really important to bring a community together and then that community sort of disperses what remains connected through social networking. And so it's a really powerful compliment to what the great event that you guys do in bringing people together and that they can maintain and nurture these connections whether it's on LinkedIn or Twitter offline. Very good. So yes, absolutely. So what's next? What are we going to see six months, eight months, eight years in the future? Eight years is impossible. I won't even go there. Oh come on. Six months. I think the future is storytelling and that's as timeless as mankind, right? Storytelling. But storytelling through video. So you're happening now with Snapchat and building personal brand and building brands and telling stories, what's happening with like Facebook Live and Twitter Periscope is about broadcast video and telling stories and that's really the future of social. I wonder whether social won't be like a video-only kind of medium within those few years. I'm kind of old school so text and writing is par for the course but I think that's kind of the direction where networks are going and where people, people communication is going is really that video experience. Evan, it's truly a pleasure sitting here speaking with you. Thanks so much for being here. Okay, great. I'll catch you on Twitter. Absolutely. You sure will. And don't forget to follow Evan Kirstal on Twitter. What's your Twitter handle? At EvanKirstal. Shocking. Very clever. Yeah, yeah. I made that up myself. All right. And thank you viewers for watching JSA TV. We'll see you soon.