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AUTUMN / WINTER 2016 Onitsuka Tiger Stripes Born in '66

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Published on Aug 10, 2016

Onitsuka Tiger Website: http://www.onitsukatiger.com/

This year marks 50 years since the debut of Onitsuka Tiger Stripes in 1966. The Onitsuka Tiger Stripes design was introduced that year, conceived based on the idea of unifying design and function, and it came to be identified with ASICS.

Onitsuka Tiger opens the next chapter in its history with the feeling evoked by the Stripes.

Based on the concept of Onitsuka Tiger Stripes born in ’66, Onitsuka Tiger will launch a campaign in the Autumn - Winter 2016 season highlighting the commemorative model the Mexico Delegation.

Onitsuka Tiger Stripesは1966年の誕生から50年を迎えます。
当時、デザインと機能を一体化させるという発想の元に、自社のアイデンティティになるデザインとして、Onitsuka Tiger Stripesが考案されました。
Onitsuka Tigerは、ストライプにこめられた思いと共に、新しい風を吹き込みながら、次の歴史を切り開いていきます。

2016年秋冬シーズンは、「Onitsuka Tiger Stripes born in '66」をコンセプトに、記念モデルであるMEXICO DELEGATIONにフォーカスしたキャンペーンを展開します。

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