 Hi, I'm Rachel Friesen with the Drupal Association. I just want to thank everyone for coming. We have a slate of four great speakers for you this afternoon. And so I will get out of the way and quickly turn the floor over. So here we go. Thanks. Hi, afternoon. You guys want to hear me OK, right? So I'm excited to talk with you all today about some of the common challenges and needs that we've observed in working with NGOs and nonprofit organizations for the past 10 plus years. And talking a little bit about how OpenAID, a simple product built with Drupal, can help you a solution to some of these problems. OpenAID is a Drupal distribution or a product built with Drupal that's specifically tailored to helping NGOs and nonprofit organizations market and promote programs and projects all over the world. I should ask right off the bat, does anyone hear work in the NGO or nonprofit space? OK, awesome. A few of you guys. Does anyone work in the corporate space? And are all of you doing Drupal development, most of you? OK, great. I guess for those not specifically in the NGO or nonprofit space, hopefully this is a useful case study around organizing a product or a distribution around a repeated feature set. For today, what I'd like to do is just talk a little bit about three quick examples of websites for various nonprofits that serve as a case study for high level features or needs that we're seeing repeated over and over and over again. This is not going to be super technical content. Honestly, not in a lot of cases, not the most interesting or crazy complicated things happening in these sites. We're talking about some of the high level design features again that we're seeing over and over and over again. And then talk a little bit specifically about how those needs enforce some decisions or inform some decisions that went into open aid. Go through the features specifically for open aid. Finally talk about version 2.0, where we're going and how we'd love to see you all get involved. Just first as background, my name is Justin. I work at Atten up in Denver, Colorado. Really fun, smart team. They do, we do strategy, digital strategy, design and development. We serve a number of clients in the nonprofit NGO space. We do a lot of work with education, with environmentalist organizations, all kinds of cause-driven organizations. My own personal background, I grew up overseas. My parents were missionaries. I grew up in a small remote village in the northwest corner of Ghana in West Africa, a place that was so remote every year the rains would come in and wash away the bridges and the rest of Ghana would refer to us as overseas. It was living there that I learned really early in my life, I wanted to be involved in helping tell important stories that really impact lives all over the world. Came back to the stage to go to school for journalism, thinking that that was sort of the path I would take for telling these stories somewhere along the way, found and fell in love with the internet, convinced a friend that we should start an agency that was back in 2000. Since that time, we've had the incredible privilege of working with all kinds of organizations doing exactly that, helping people tell stories that are impacting lives all over the world. Over the past few years, we've been talking a lot about focusing again on common needs and looking at what are some of the design patterns, what are some of the technology needs that we're seeing repeated over and over again. And again, what I'd like to do is to show three quick examples of websites that demonstrate some of these high level design and functionality elements that we're seeing repeated over and over again, how those show up or impact open aid. And then again, kind of where we're going with the product and how to get involved. First organization I'll talk about is results for development. Results for development is a international nonprofit that is working to unlock some of the hardest problems around healthcare and education in the developing world. They have, there are a few ways they go about executing this mission, primarily around making healthcare innovations and education innovations available to people in the developing world. One of these platforms is Center for Education Innovations or CEI, promotes, just like it sounds, promotes education innovations in the developing world. We'll just kind of go through a few of the features again from this site, starting with this kind of strong hero image. It was very important for CEI to quickly make that human connection and kind of boldly make the human connection and human relevance for their work. A mission statement, so prominent mission statement to say exactly who they are and why they exist. Certainly not specific to NGOs or nonprofits, but they had the need for blogs, for multi-author blogs and for blogs in turn that were tied to projects and programs. Programs are core to what CEI does to how CEI executes its mission, the ability to surface specific programs, highlight programs, as well as provide a fast search for allowing users to drill down the programs was very important. It was important for CEI to then tie those programs to geographic specific geographic locations, both to visually demonstrate the impact of their work but also to provide a more meaningful, more rich user experience for navigating these various programs in the world. And finally, another key part of how CEI executes this mission is a research library and making original research materials available to its public. A lot of other stuff going on in the site that we won't get into again when it kind of stay on these features that we're seeing over and over again. Next organization I want to touch on is World Resources Institute or WRI. WRI is a global research institute concerned with protecting the environment, specifically concerned with protecting the environment from a perspective that says a healthy environment is core to economic opportunity and the well-being of people everywhere. Was very important for WRI to present itself not only as a research organization, not even only as a research organization concerned with environmental issues as important as that is, but also more specifically as an organization that's directly impacting human life through this work. They're doing that again through this strong imagery throughout the site, so there's this hero image feature from the homepage, a prominent mission statement, again, multi-author blogs, the ability to tie blog posts to programs and projects, ability to promote programs and projects directly through program and project pages that serve as a hub into various information related to those projects and programs. Mapping just like CEI for showing the global relevance for these programs and projects and providing an interface for accessing those. And finally, once again, a resource library for making original research publications available to their public. And it's not, in the case of WRI as well as CEI as well as so many of these organizations, research materials are not just an important byproduct of what they do, it's core to the execution of their mission. The third and final project I'll just run through is ICTJ, the International Center for Transitional Justice. They're concerned with issues around transitional justice. They work with nations to recover from massive human rights violations and abuses. Again, very important for ICTJ to quickly and powerfully make the human connection the relevance of what they're doing. They're doing this again with this prominent hero image very similar to blogs that needed the ability to aggregate news from the industry, promote news from the industry, tie that news to their programs. Again, publications are core to what ICTJ does and the ability to quickly find via a fast, powerful search interface, quickly find publications and see you find related publications was important. Program pages that present programs and projects in a compelling way and again serve as a gateway into related information around those projects and programs. And once again, interactive mapping. Mapping that serves as both a kind of visual demonstration of the global impact of this work as well as a navigation device. These are just some of the features that we've seen. You know, again, they pop up over and over and over. They pop up specifically in NGO and nonprofit. I know a lot of these reach far beyond those as well. A few years ago, we started working with an organization called K for Health and it provided an opportunity to look at creating a product around this feature set, which is very interesting. K for Health is a, or Knowledge for Health is a health organization that disseminates information in the developing world, specifically around reproductive and maternal health. One, in addition to working with K for Health to redesign and kind of reimagine their suite of web products, we worked with K for Health to serve their affiliate organizations and they were working with a number of affiliate organizations to stand up distinct websites distributed across multiple platforms, multiple technologies. It's a mix of WordPress, Drupal, various Drupal versions. The kind of the lack of standardization while they had certainly the team there had the technical expertise to quickly spin up these sites, the lack of a standardized, centralized application and technology approach was increasing cost of maintenance and increasing kind of time to market and especially cost of maintenance over the long term. So we worked with K for Health to build a product that helped rein in all of these sites or these distinct properties onto a single platform which was the beginning of Open Aid. K for Health graciously sponsored Open Aid becoming a fully fledged project on Drupal.org where it is available for download now and it has many of the features again that we've been talking about here. Open Aid features partner profiles to specifically spotlight partners for NGOs and nonprofit organizations, interactive mapping, news, program profiles for marketing programs and projects around the world, image galleries, again a resource library with a solar faceted search for quickly finding resources, blogs, profile pages and again that prominent kind of hero image feature. This is just a quick look of a couple sites spun up with Open Aid right out of the box and we're seeing some of the features here with the hero image and the hero statement or the mission statement I assume. I don't read Chinese and spotlighted partners. We're working on Open Aid version 2.0 which is exciting. We're working on a new design for Open Aid as well as a more thorough improved implementation of responsive for working with various devices, simplifying content types, moving mapping from open layers into leaflet number of other enhancements. I would love for you all to get involved if you're considering a project that is concerned with promoting and marketing programs for your NGO or nonprofit. We'd love it if you take a look at Open Aid, the website is openaiddistro.org. It is a Drupal project at Drupal.org slash project slash Open Aid. You can follow us on Twitter at Open Aid distro. I think that's it for today. Thank you all very much. I've got a couple minutes if there are any questions and otherwise just thanks for your time. How's everyone doing? We're good, woohoo. Is it the last day of DrupalCon or no, tomorrow's last day, right? No problem. Well, hi, my name's Josh. It's gonna be really hard to keep me to actually stay right here on the microphone when I'm used to walking around. But I work for a company called Esri. I'm gonna talk a little bit about that too, but really what this 15 minute talk is that I'm gonna be doing is really just to kinda talk a little bit about what we're doing as a project at Esri to connect the Esri maps, the Esri mapping technology and connect it to Drupal so you can dynamically show your Esri maps or any mapping you're doing on Esri to actually display on your Drupal powered websites. So it's something we just started recently doing and it's very much like a project right now and almost like a beta phase. We do plan on it launching at the end of this month on Drupal.org, at least the first phase of it. But really more than anything, just wanna kinda, hopefully this kinda wets your appetite a little bit about what we're doing and even just showing maps in terms of storytelling. I know Justin was just kinda bringing a little bit of that up, which is cool and not even planned at all. So a little bit about Esri. Has anyone heard of the Esri before? Oh cool, a little more than half of you. Well, we're all very much used to mapping and mapping technologies when we think of maps we usually think of a lot of us here know Google and Bing as far as the getting from point A to point B and all the visualization side, which is great. And we do that too, but we really focus on the questions. So Esri focus on where does Starbucks put their next location? They put the demographic data in and it displays answers to those questions on a map. It also, where does the health industry may use it for tracking new traces of the bird flu and things like that and they can start seeing some trends and see if it's going maybe into a rule or suburban area and they could subcontainment areas or things like that to prevent things from happening like that. I mean really any type of, any industry you can really imagine this is in and this technology's in and Esri's been around for about 40 years or so and there's been a long time, you know, software company doing that. But one thing I wanna really get into today is how we're able to really try to do some storytelling but not just storytelling in general but how we're even why maps, why even using maps? And right now there's been this, like about three or four years ago we've always, we learned that we need to actually start doing visualization. You know, we've really gotten visual lately. People only do, what is it, two to three seconds I think is the average of people that spend on a webpage right now so we're living in such a fast paced world where people are spending just such a quick amount of time so we've learned that we need to really get our message across quickly and effectively and efficiently really quick and since people are just spending a little bit of time you only got that little, that minute and we've learned to really do that with visualization with imagery but as the web continues to evolve we're starting to learn too that instead of just with static imagery, we're starting to learn too to start showing and embedding applications to actually not only have them get the message but also to have them engage with the message, engage with what they're doing, what you're doing, answering, solving issues to their problems, they can do it on your website, less telling and more showing, right? So it's kind of a thing that's starting to go on in this pattern that we're seeing and it actually makes a lot of sense as to why Justin would have a lot of maps in the stuff that he's doing to actually show certain answer questions or have specific answers to specific questions but just to kind of drive that point home a little bit it's you look at this and what's easier to process, right? Nice little test but right at the beginning you can kind of just see what's a little easier to process the one on the left which is just numbers and stuff that are actually seeing the trends on the right through a geographic map. But when I'm saying, and when I'm saying storytelling because storytelling's starting to become a bit of a buzzword, a lot of marketing people will talk about their platform story or their product story but one of the things I want to kind of talk about is when I'm thinking storytelling I'm thinking almost like the dawn of our time storytelling where the stories that were driven out were given would actually start encompassing an opinion or make somebody feel something pretty powerful and storytelling does that. It always does that, there's probably, I doubt that anyone in this room has not been impacted some way in their lives by a story, whatever it may be. So we can, as we actually think of applications as we think of things to do and to deliver on your website to deliver your message or your application itself, you try to think of it in terms of being able to connect with them, turning that promotion into emotion. And geographic and geography is one way to really connect with someone emotionally. We all have like a tie-in or something like that to where we're from, where we're at. And here's just a couple little samples of just screenshots that I found on storymaps.esri.com this morning. But if you guys want to write that down I should have probably written the slide but you can actually go to storymaps.esri.com and build one of these, just sign up for a count or whatever and do it. But it's simply, the one on the very bottom on the left is one that actually shows like Walmart and Target and Sears and where they're putting all their locations are kind of going after the market share in certain areas and you can kind of see it in geography or geographically. And of course on a more local side of it like if you're local from Cape Cod you can see some of these places to buy fresh fish or fresh vegetables or whatever it is in the area. But enough of that, I wanted to really kind of now just take the rest of the time to show you a little bit about what we're really what we're doing with this whole connection to as we're mapping and as we're mapping technology and Drupal. So I'm just gonna click this on really quick. I'm gonna do the dreaded like demo and hope it doesn't break on me. Okay, cool. So what this map, what this actual module does is if I go to first, if I go to configuration it's gonna be difficult to actually talk in this thing while doing this. Can you guys still hear me if I don't like actually talk in the microphone? Okay, I'll do that really quick. That's way better. So if I go to configuration I can scroll down to Esri Maps. So I just installed the module a little bit ago and I click on it. Now ArcGIS Online, you have to connect it with your ArcGIS Online account which is the Esri mapping platform. Now, this is a, well and if you kinda wanna know what that is, this is ArcGIS.com right here. So you can go to this site, you can sign up for account. And then what you do is you would just click connect account and it would just bring up a little username and password you put it in and it's done. So just for a second time I won't show that but I'm gonna go ahead and click add a map. Quick, since I have to type, I'm gonna put this here. And right now this is, like I said, this is a project and like a very much a prototype. So there's a lot more UI stuff we're gonna do to make this a lot better and easier but what it first does is ask you to put in a placeholder ID. So I'll just put Drupalcon. So this is an ID to get your map to render. There's developers in this place. Okay, good. Oh, awesome. And then I'm just gonna do the name of this. And then it asks me for an item ID. Now this is the web map ID. And this morning I looked and I found this really cool. Let me see if I can make that a little better for you. Ha, that's a little better. So here's a map I found earlier today and it's a tapestry map that has a specific segmentation of different areas of where you may have just the United States. So I click on it and it shows specific details and this is not too big. Okay, there we go. Specific details of the area at the top. This screen is a little squished so it's not able to show but it shows this as Riverside County and I can actually click on the full description of what this county is. And it says that this is up and coming families area. That this is what the demographic is. Kind of explains a little bit about the demographic. How 4.56% it's up. So socioeconomics, 76,000 is the average amount people are making there. I mean it even goes super deep by looking about preferences and how most people have car loans and mortgages and they like to mow the lawns and stuff like that and place off all and take kids to the zoo in this particular area. So a lot of powerful information. So I'm gonna go ahead and think that's kind of cool. So what I'm gonna do is I'm gonna grab this map ID. Cool. And I'll just plug it in here. Perfect. And I'll just switch it to a web map since that's what it is. And yeah, I wanna have the zoom slider on it. So now let's scroll down. And you could set like min and max and all that stuff if you want, but I won't do that. Cool. So there's my DrupalCon demo. What, and here's my ID. So now I'm just gonna go to the content page and for a second time I'll just edit an existing page and I'll just change this to DrupalCon. So this is where that ID rendering comes in. And then I just save it. Cool. So we'll go ahead and take a look at it. Let me take a second for it to load. Wait for it, wait for it. There it is. Cool. So here's my, so here it is. It's now rendering on my page and here it is. It's there. So you no longer have to do these iframes and get all really heavy into the HTML to display these maps. And as you can see this is all very much the interactive map with the zoom and everything. And we're gonna start getting a lot more further along with this. So by the end of the month, this will be available on Drupal.org as it is right now. It's gonna be called Esri Maps for Drupal. But we're also going to be continuing to update it in the upcoming months to get rid of even that, that slightest bit of HTML that you're doing by putting an ID in the tag. Instead, it's just gonna be pulling in like within thumbnails and you just select the specific map you want, including it connecting to your ArcGIS online account. So any private ones you do or even public ones you do personally, you can just select it. It shows up to say what content page you want it on and you're done. Let me see, I think I have... Just waiting for the lady to stop me. Cool. So here's just a little bit of information. If you wanna get started, even now you can go to go to ArcGIS.com and you can sign up. It is free. If you wanna sign up, of course, if you want a lot of an organizational account or something like that, then that's not free. But just to get started, you go ahead and do this and you'll be all set. And then if you wanna follow me, I think on the very first slide, here's my Twitter handle. Follow me because I'll go ahead and provide information of what the latest thing is going on with this module if you're interested or if you just wanna say hi, that's cool too. But yeah, follow me and I'll keep you updated and I'll let you know also once it goes out on Drupal.org. And you can also, it looks like you can rate this session. So please rate it and thank you very much. Oh, and if you have questions, I'm gonna be hanging out for a little while, so. Good afternoon, everyone. My name is Ben Thomas. I'm the development manager and solutions architect at a hosting company called Unleash Technologies. Wasting is the synergy of web and hosting. And today I wanna talk about Drupal architecture. As a solutions architect, there's always this problem with how do you best document the actual architecture of a Drupal website? And I'm sure there are many developers and architects that have asked the same question. We at Unleash Technologies, we've tried a number of different things to try and figure out how to get your content types, your display modes, your fields, your static blocks, your views, all these different resources. How do you communicate how you need to, or how a developer or a designer or a project manager should actually create these resources once you set them up? Or once you as the architect decide how they should be created? A number of problems come into play, even as the architect, once you decide how it should be implemented. There's a number of different ways to do things in Drupal. So if you say, hey, I wanna create a content type with X, Y, and Z fields and add this display mode and do these different things, you as the architect may understand a particular way to do that, but the developer may do it in a completely different way, which may work, but not necessarily work with everything else that you have planned as the architect to have in your Drupal website. And in the past, we've done large word documents, we call them creative briefs, that essentially is the entire plan for a project. You can do Excel spreadsheets, project management task lists, but at the end of the day, when you've got a lot of content types, a lot of display modes, a lot of fields, a lot of these different resources, and you need to figure out how to actually relate them together and know that, hey, this content type is done because it's been created and because it has all these display modes, these fields, these different resources attached to it. And something that we have created that we think helps to solve this problem is called Drupal Briefs, which I will explain more about in one second, but before I do, I want to just give an example of as an architect, what you deal with on a daily basis for actually creating these sites. And I wanna do that by taking a look at a wireframe. So let's just say this is the home page for what we call the TravelMag magazine. It's just a magazine we have created to use for demonstrations. There's a lot going on on this page. As we see here, we're kind of counting the different blocks and views and things that are going on in the site and there's a ton of stuff and actually I believe it'll end up counting to 22, yes. So we have 22 different pieces of this page and it's not even just necessarily 22. We also need to look at just in number 11 right there, where is that image coming from? How are the links being added in? What's making the View All button? How is all of this coming together? And as an architect, you have to look at these wireframes that your designers and your developers provide and be able to translate it from wireframe into what we might call DrupalSpeak. And our answer to that is Drupal Briefs. We call it Drupal Briefs because we create a briefs as a plan for a project and it's also a good excuse to put tidy whities on the Drupal logo. I want to kind of introduce you to what Drupal Briefs is. So it's not a Drupal module, but it's actually a symphony application that we've built that allows an architect or a developer to come in and enter the different resources that are available. So on the left hand side is the list of the different resources that's available, content types views as I already mentioned and you can go in and add everything that's going on on the website. And here's an example of one of those particular resources. This is a page. And on the page, you can enter in the name, the description, how long it'll take. And actually as we go further down, be able to add the different views and blocks that are being used on this particular page or if they already exist in the system, be able to add those existing resources in. So really what you're doing here is, you're looking at the wireframe and you're picking it apart piece by piece and saying, okay, for this particular point right here, I know that it needs to be a view and maybe we need to call that view top three blog posts and I'm gonna put it on this page right here. So this starts to solve part of the problem in that you're able to relate the different kinds of resources to a particular page. So you're starting to solve some of that relationship problem that you can't really do well in a Word document or in an Excel spreadsheet. And once you create this page, you then get another view that actually in a much nicer way shows what is going on with this page. So you have the estimated time, the status, and this can be for developers, it can be for designers, project managers, even clients, your client wants to see what is it that you're doing with this site if perhaps they're a little more technical, you can send them here and they can say, okay, it looks like they've got all of these things, they've thought about all of these things and hopefully feel good about it. You'll see here below the description of the page, a reference, in general, we refer to a reference as a design or a wireframe. So not only are you relating different views and blocks with this page, but there's a capability which I'll show in the next slide to actually take the wireframe and annotate it. So you annotate the wireframe and say, okay, not only are we saying that the primary article teaser, as we see down there in the bottom left, is a view that's on this page, we can also see that it exists in a particular point. So your developer or your designer is gonna know, okay, not only am I creating this view, but I know it needs to look like this. And really, this is how a particular resource page is gonna look for pages, for content types, for display modes, so say I were to click on that primary article teaser in the bottom left, that's gonna bring me to the page, it's gonna tell me all about the view and all the different relationships that particular view relates to. And as I mentioned, this is an example of the image annotation ability that exists in the system. So I can actually drag all over the design and the wireframe and be able to say, okay, this is the article teaser, that's the multimedia block, that's the advertisement block, and it's not quite to the point yet, it actually is still on an alpha stage. We're building it for our internal use, but we feel that it's at the appropriate point where if people have these problems as well, which we believe a lot of people have these problems for just from the people that I've talked to, we wanted to open it up to people to be able to start adding their own briefs in and see if it can help solve this challenge of there not really being a widely used architecture system that helps to document all of this. So along with the wireframe, that really leads us to sort of a summary of what Drupal Briefs is. As I mentioned, it's a symphony application and the whole point is that throughout this entire process of being a developer or being an architect, there's so many phases that these Drupal sites go through and as Drupal sites get bigger and bigger, us as architects and developers are gonna have more problems with trying to communicate to all the different people that need to be involved in a project, how best to build something, what's the right way to do it? And then once it's actually built, not to have to go back through a 100 page word document that is the entire scope of the entire project, but be able to use an application that's friendly for developers, for designers, for project managers, for clients where they can go and they can say, okay, I've got this portfolio item content type that has these eight display modes and these six content types and belongs in these four views and I can say, okay, it looks like we're good because I have my repository of information right here and on my Drupal site I can see that all of these things that I say have been built, have actually been built. And this is actually available at DrupalBriefs.com, if anybody wants to go take a look and sign up and start adding some briefs in. As I mentioned, we are still on an alpha stage so we're looking for feedback to see what are some things that we can add to make this better and really just to kind of help everybody be better architects at Drupal. So with that being said, thank you very much and I'll take any questions that anybody has. DrupalBriefs.com, yeah, just right there and just put a .com on the end of it. All right, thank you very much. Hi everyone, I'm Hassan Bawad from MagicLogix. I will be speaking about marketing automation. So does anyone care about marketing automation or use marketing automation? All right, so basically I'm in Dallas, Texas. However, I had the luxury to work with some clients from Silicon Valley and these clients are usually technology companies and based on our experience with them the last two years and a half, we basically learned from them the trend of marketing automation and how it's being applied to B2B especially websites but right now Amazon is using it and eBay so I wouldn't say it's just B2B. So this trend is basically very important and it has a big impact on your website and most important we have applied it with Drupal websites and I wanna share with you what's marketing automation, how you can start using it and showcase of that one customer we had from Chicago. All right, so basically as I mentioned I'm from MagicLogix, we're a digital marketing agency. I manage MagicLogix and I'm an author. I even wrote a book about how to work with marketing agency. So with that being said, I won't talk much about MagicLogix, I wanna focus about the marketing automation and what it does. Basically it's a way to simplify your sales process and to empower your leads. It's basically giving your potential leads more data based on their IP addresses or their behaviors. We do lead scoring, lead nurturing and basically automated emails based on that lead. So with that being said, the key benefit of course empower your marketers and empower your sales team. It basically improve the company sales structure and most important the output of your lead program. So while we try to do this, whenever you empower marketing automation, you are sending personalized data to your end user and that's the whole goal of marketing automation. And of course, there's so many actions are being triggered to the end user while they accessing your website without interfering with your sales team. So there are a couple of existing plugins that exist on Drupal website. I wanna share with you. And basically these plugins, they're plug and play. So they're very simple and you can go to these plugins from Drupal. One of them, Marketo, Marketo is one of the top two marketing automation companies in the world. They actually, Marketo and Eloquah, they're the top two companies based on the statistics nowadays and they are focused on medium and large size companies. So you can go and download this Marketo code from the Drupal site and basically all what you have to do, they call their code, Munchican code, which is like Google Analytics code. So they give you an API number whenever you log into your code, whenever you log into your account or at Marketo.com. So basically that will identify your account and it will sync directly with your site. And basically it will attract everything on your site and sync it to your Marketo account. So the way it is basically it's taking some data from your site, send it to your Marketo account which is the marketing automation software and then from there it will send it to your CRM. So if you're using any sort of CRM such as Salesforce or Dynamics CRM, it will send that data to your Dynamics CRM and based on that all that data is also accumulated in your Google Analytics. Sure, it's a little bit complicated process but once you start using it and practicing it, it's very, very, very helpful to your sales team and to your marketing team. Another product or another plugin I want to mention is Aliqua. Aliqua is a very famous product. Also it's a marketing automation company. They're both expensive, they're not cheap. They're at least a $3,000, $4,000 subscription amount. However, as I mentioned, they're a very powerful product for your sales and marketing team and Aliqua also, there's a plugin for it at Drupal site where you can download it and you can integrate it with your Drupal site. Again, they're very helpful in building forms. They usually use them in Drupal sites whenever you have a form. So let's say you have a contact form, request a code form, download a demo form, any sort of whitepaper, webinar, usually you create a form to capture leads. So that form is being triggered either as an API or as an iframe from these marketing automation products and with that being said, these data that are being triggered or being collected, that's where we're triggering some action back to the end user. Why are they filling the form? Why are you validating their data before we send it to the CRM? And as they're filling the form, as soon as they fill the form, they start getting automated emails based on their action. So that's the whole idea of making sure the marketing automation is an automated process before interacting with the sales team. So the last one I will discuss is basically, let's say you don't want to use any sort of commercial product and you want to start using marketing automation on your own. So there is a generic product or plugin that's built in on Drupal that you can start using it and I'm sure this is one that it may be your first resort to start using it as a beginner in marketing automation and it's very, very helpful and one of the things I mentioned, you can start creating individual cookies for your end user and start tracking all their data and of course, based on their behaviors, you start triggering some actions. So with that being said, I want to touch point some specific examples what you can do with it. So let's say you are coming from hospitality industry and you are basically right now, you're working eight to five at your company. So based on your IP address, if you visit my site, I can identify that you are coming from this company name because it's a static IP and based on your industry, I can start showing you content without you knowing. So all my white papers, my demos, my webinars, on-demand webinars, any resources data that I want to show you, it can be based on your industry. So what does that mean? That means I'll be making my website tailored to you and to your industry. Moreover, if I wanna be more and more sophisticated and very intelligent with using my data, what I can do basically, I can track what you have done in the previous page and whenever you come to my client page or to my services page, the sidebar content that you usually see on pages or the footer or that cross-sectional marketing content, I can manage what to display and all of this is a generic rule. I can place with my backend in Drupal or with my marketing automation product and it will apply to all users. So it's not just like I'm doing this just because of your behavior today as a specific user. I can do it as industries specific or I can do it as client specific or I can do it as size specific or any data that you even have on genetic libraries like LinkedIn accounts or data.com or lead 411, all these data, it's accessible. So based on what I'm collecting from your IP address, I can manage my data or my website content. So that's number one of making my website very personalized to you. But my second action is not just making it personalized to you, triggering automated actions before, but right now, let's say I'm at the show and I have a marketing website with marketing automation implemented in it. So if you come and visit my website today and basically you fill the form, the marketing automation process will send you back an email. Thank you for visiting the site. This is a link to download our latest white paper. This is our latest showcase study and so on and so. So it started the sales process without the sales people start being involved in this process. So basically that's how you, what do you usually get from Amazon or from these similar type of websites. So with that being said, this is very specific on how you can start using marketing automation within Drupal and what are these plugins that you wanna utilize. And most important, what's the difference between all three of them? Now I see at the show, there's some more and more marketing automation companies are starting to being exist. We saw one at the shows called Automator. There's HubSpot. I'm sure everybody know it. It's more for small companies. They have their own marketing automation. There's Genius, there's another product. So it's a very, very big trend and they are integrating marketing automation with big data. So these are things that you're gonna see more and more in the coming years and you're gonna see it's a must for every medium and large size company. Finally, I wanna share with you a showcase that we have done. Basically we designed it up and we managed this site and most important we integrated marketing automation on this site and I will show you some examples you know how we have done it. So this is a company in Chicago based and basically you know this is the layout of their homepage and you see they have this video demo. It's basically once you click on it, it will take you to a white paper or to I mean to a landing page. Before you view the demo it will pop up a form that you fill out to collect your data. This is just to show you how responsive we have made the site, you know it's different versions and how we basically were able to make everything responsive and whenever you're on any device we can still collect your data. These are basically just a screenshot of deep inside pages of the site. But most important this is the one that I wanna show you. It's a typical landing page you know so if you are inviting people to an event like DrupalCon you know you can throw this page in and basically that's how you collect data. So these data are coming from Marketo in this case and this Marketo is integrated with the Drupal site so whenever a user fill this form the data of course are being stored in our Drupal database or MySQL database but at the same time the data are being synced to Marketo. Marketo is triggering actions and elevating lead scoring based on the end user how many pages they visited, where they came from, did they just download one page or two or three and so on so all of these they add the lead scoring so lead scoring can be 10% can be 90% and based on that percentage we trigger more action. The last thing is being happened everything is all automated all these data are being sent to Salesforce in this case this company use Salesforce so we can integrate marketing automation with any CRM it doesn't matter so in this case it's being sent to Salesforce so the end user are getting the data without the sales people are getting these data with all spiced up meaning everything that they need to know about this end user they are collecting. Most important that I wanna tell you about this we integrated a technology called Demand Base which is a company that provide you more information about IP addresses so what usually happens a user comes in and they put their Gmail account and their fake company name and order for them to download a white paper or a demo or anything so what we have done we put this Demand Base technology between the website and marketing automation and what it does it collected a second field and based on their IP addresses it provided their real name, their real company name, their real email from a global database and these companies they have verified of course data and they connect to resources such as data.com so whenever at the end it landed on salesforce.com and the CRM so sales people open a lead and see the fake name that they put in or the fake data they put in and the real data that they put in and that's why sometimes whenever you visit any generic website you start getting from them these emails or even phone calls and so on so basically that's just another example finally you can tag content so this content is taggable based on your action even this section is taggable based on the content type so whatever the user did in the previous page or based on their industry we show them the content that we identify for example let's say five tags and these are industry tags and we start showing content based on these tags same thing in here you know this is a resources page so you filter out data based on any filter you want but also you can see the tags are being tagged based on the content and the content you know is applicable to the end user IP address it's a little bit complicated but basically you know all what you are trying to do you are tagging personalized content to the end user that's the whole idea and basically that's it basically this is a little literature about magic projects we're the only company worldwide that has partnership with Magento which is the top e-commerce management system Drupal as you know top content management system and Marketo you know top marketing automation product so our team is in Dallas we are you know we have certified people from Magento and from Marketo and we have official partnership with all these three of them and basically this is just some client of us we even done work for Marketo itself and basically that's it if you guys have any questions all right well thank you so much thanks for coming the closing session is gonna start at 3.30 and I'd invite you all to come join us and wrap up Drupalcon and here where Drupalcon 2015 will be so we'll see you there