 Hello, and welcome to the live stream. Lovely to see so many of you here this morning. Well, this afternoon for you probably, it's 4.30 a.m. here. So, yeah. Oh, I'm getting some Murphy back. That'll be my mobile phone, won't it? Sorry about that. Hi, Michael and Gage. I know you're here, but any messages that come through, any comments that come through before the stream starts, obviously don't come through on my e-cam live. So I can see you there, but your message hasn't come through here. So hi, Paul as well. Yep, it's 4.30 in the morning here. I normally do these at four o'clock, but because my normal schedule is that I wake up at three o'clock and do my sort of morning meditation and stuff like that, I always found that the four o'clock start was just about half an hour too early. So that's why I've moved it forward half an hour today. Hey, Orbs, really lovely to see you here too. And yeah, great to have you here. James, nice to see you too. Let me see who else. Rich. I watched your latest show the other day. Yeah, I wasn't so sure about the chicken wing shaped pillow, but happy hour, great. I won't tell anyone, but I don't actually drink, but there you go. I'm really in spirit. Yeah, so what I thought I'd do today was I'm gonna give you my, obviously my usual weekly update on how I'm doing with my 100 days, 100 videos, little arbitrary challenge that I'm doing, but then I thought I'd just go through all of the sort of settings for YouTube analytics. As I keep saying, I'm not really fussed about the numbers or anything like that, but given that this part of the process of me doing these 100 videos in 100 days is to actually find out what happens if you do just post consistently over a period of time. So obviously the only way you can actually assess that is by analytics. So I thought we'd have a little dig into that. And I know that probably some people don't really know that much about how to use them or how to interpret them. So I thought I'd give a little bit of interpretation on that in terms of conversion rates and things like that for those that are interested. But yeah, I'll give you my little usual 100 days, 100 videos update. So it's day 78. Now, last week I said that I'd got sort of seven videos in the bag, so to speak, seven days ahead of myself. So I wouldn't actually post anything for this week, just jokingly take the week off. And then I didn't end up posting anything until I think Thursday. I've just had really a hectic week in the best possible way. And so lots of little work things have sort of encroached onto what is normally my YouTube time for those sort of two hours in the morning between four and six a.m. And so yeah, I didn't get any videos out Monday, Tuesday and Wednesday. So sorry about that. So yeah, I've done 83 videos, 226 subscribers, 1,000 views, it's actually 998, but I rounded it up. And then 10,100 or something views. So I was quite surprised at that. And like after 78 days, when you think about like 10,000 views, it sort of boggles my mind a little bit that 10,000, there's been 10,000 views of the videos that I've been making. It's, I know that's quite a small number compared to some of the others. Like when you go into the Content Creators Cafe YouTube channel, YouTube group, there's obviously people there posting, 100,000, a million, two million views and things like that. And there was only the other day, 90 million views. I can't believe that. So yeah, I'm quite small fry by comparison, but it still amazes me that people watch my video. So there we go. I thought I'd also mention that tomorrow is the first of August. Well, it's the first of August for me. It's, oh, apparently I'm up to 228 now. Oh, isn't that nice? Hey, Kevin, nice to see you here. How are you doing? Yeah, so tomorrow is, it's the 31st here because I'm living in the future, obviously. But tomorrow is the first of August. So I was thinking what I'm gonna do is I'm gonna do the leader live every day in, I will, that's why I'm amazed why they're still watching mine. Thanks, Kevin. So yeah, tomorrow's the first day of August. So I was gonna do the live every day in August. And I thought of doing that a bit sort of separate to my 100 videos, 100 days challenge. So I'll still do my regular sort of weekly live streams as well, obviously. But then I'll also do a live every day for that live every day in August challenge. So I'll probably do those though to my Facebook page and maybe to Twitch or something like that. Cause there'll be more sort of, I guess more sort of blog style. So I thought, well, rather than put that out onto the YouTube channel where, you know, people there seem to be more interested in sort of e-cam live and stream deck, which seems to be the main bulk of my content. So rather than just adding in a sort of blog style thing to that, I thought I'd do it to my Facebook page. So I'll put a link up to my, yeah, my Facebook page in a little bit as well. But also tomorrow, I'm quite pleased because I'm gonna be on Doc Rock show. So in fact, I've got a little overlay somewhere for that, which is his little thing about where I put that now. I may, well, I'm not sure where I've put that. Anyway, there's one here somewhere. I tell you what, it's because I've got my scene locked. It won't pop up. There we go. Confessions of a recovering perfectionist. And that is, in fact, that's one without the timer. There we go. This one's got the time on it. So it's tomorrow at 2 p.m. Eastern Standard Time, which means it will be 1 a.m. for me. So if I'm not looking my best, then that'll be probably why. So, oh, Michael's saying, don't you have to stream later to their special Facebook page? Possibly, it's more just of a personal challenge. I'll have to look into that. So I'm just doing it to get into the habit of actually streaming. So we'll see, we'll see. But I'll check that out, definitely. Yeah, there's also Vader video every day. And I did like Doc's addition to that, which was Vader Whip, which was video every day with his iPhone. I like that. It sort of sounds like a Star Wars ice cream, like there's a Vader Whip. But anyway, yeah, I'm excited for this as well. I'd also realized that probably the picture of me that you've got on there is not the context that most people are used to see me in. I'm normally here in my little polo shirt in my basement, whereas I haven't worn a suit for over a year now, I think. So, ah, there's a private group for Lady. Well, there you go, I'm learning something. I need to investigate that given that it's tomorrow. So I'll definitely check that out. But yeah, looking forward to being on Doc's show tomorrow. And then the following week, I'm also on James Hicks' show. So really looking forward to that one as well. And also that's on Monday, my time, another Monday morning. And then the, on the Thursday or the Wednesday morning, I'm on JP High Tech show. So looking forward to being on those. Those are all great shows as well. So by the way, I did my little video update, didn't I, 100 videos in 100 days. I've got a confession to make. I have completely been slacking on the TikTok videos because I did start off with that, obviously. And I had a, got out of the gate. Well, someone hasn't read their email. So I got out of the gate okay with my TikTok. I did 30 videos in the first week or something like that. But then last week, I didn't post any. And it's just because I was so busy with work stuff and it encroached on my YouTube time. So I thought, well, I'll put out the videos on YouTube and TikTok can wait. So I'm gonna start digging into the analytics, but I thought, first of all, what I should do is probably move my stream deck around, by the way, oh, first of all, can I just say, thank you, Michael, for solving my problem with stream deck where it'd keep dropping out of my particular, what do you call it, profile that was in. And yeah, it's because I've got a profile set to the default profile. So it meant that when I was doing screen sharing or something on e-cam live, and I went into share another application or something, it would just think that, oh, well, we've got to go to the default profile and would pop out of my e-cam live profile on stream deck and go back to the sort of my main home screen. And yeah, Michael figured it out. It was because I've got something set as, one of the profiles, my home screen set as the default profile. And just on clicking that box meant that it solved the problem. And I made a video about this yesterday. I've got to say it's had the best response of any video in terms of comments. People saying, oh, thank you, this has saved my workflow and all these sorts of things. So they all owe it to Michael. So thanks again, Michael, for figuring that one out. So let me come and put up my loafer. There we go. So if you would like to come and join me and have a chat about Google Analytics, not Google Analytics, YouTube Analytics, then feel free to jump on and we can have a chat through it. In the meantime, what I'll do is, oh, thank you very much. Very good point, Kevin. Yes, can we all just stop for a moment and hit the like button? Thanks, Kevin. I really appreciate that. So let me come over to my screen sharing screen and here's my channel. I need to update this, obviously. I've been told that I've got a few more subscribers. Don't want to have this with old information on, do we? Let me just double check that. Right, so now that was a mistake, wasn't it? I've ruined the internet. 228, there we go. Right, so let me come into Analytics. I do find statistics fascinating. I am a bit of a sort of stats geek and a mathematician and engineer and yeah, all this sort of stuff fascinates me. But like I say, I don't lose sleep over it. I don't lose sleep if my numbers go up or down. But it is just fascinating and it's really interesting the sort of insights that you can get from this. So if anybody hasn't actually had a dig into Analytics, I do highly recommend it because you can find out some quite interesting things. I'm not sure it's gonna necessarily change the direction of my channel because I'm basically just making the things that I like and that I know that certain people are waiting for and find interesting or useful as well. But I can tell you that basically Stream Deck is what everybody's wanting. If I listened to my stats, I would stop doing anything about e-cam live and just focus purely on Stream Deck but we'll get into that in a moment. So this is over the last 28 days and what I'll do is I'll just put it over the full lifetime of the channel. That's so true Rich, I read that myself although I think it was 83.4, not 84.3 but I'll give you the benefit of the doubt on that one. So let me have a little look at lifetime. Lifetime view. So here you can see this is when I set up my channel in preparation for actually going and doing my first live. So I set it up on April the 10th and obviously nothing happened. Yeah, that is YouTube analytics is another different rabbit hole. They're all rabbit holes really, these analytics but there is still something that you can clean from them I think to a certain extent but like I say, don't sweat over them or lose too much sleep. So yeah, my first video, I forget the date it was there we go, would have been there. May the 13th or 14th, I can't remember 13th. So that's when I posted my first video and this is the number of views. So here you can see we're at 10,400. That isn't 10,400. Oh yeah, it is 10,400. Did I say I was good at maths and I can't figure out what 10.4K is. But anyway, so there you can see they're sort of going up and as you can see there are days where you just have sort of big spikes up and then big spikes down. I can tell you that that day there where it suddenly shut up was the day that I did the Stream Deck version 5.0 software came out and I just happened to wake up when Algato announced it and the rest of the world was asleep. So I probably made one of the first videos about it and that video is how to think 1,000 and we'll find out in a minute 1,000 something views whereas most of my videos are kind of like at least sub 300. So that video came out and it was actually linked from the Algato YouTube channel as well. So once you watch their video, mine was up next. So that's why I got quite a lot of views on that day. So there's usually a reason for these sort of spikes and things like that. This one here, I think this spike was funnily enough when Algato announced all of the new products with a new Stream Deck, the Mic Arm and stuff like that. So I did a sort of review of those sort of things as well, even though I hadn't gotten, it was more of a reaction really than a review because I hadn't got any of them in my hand. But yeah, that was another little spike. So the point is you can have a look here and see the views, you can look at watch time. So again, all of these are sort of heading roughly in the right direction. I won't worry too much about spikes in either particular direction. Number of subscribers. So that is, again, there's a few spikes around the sort of key events or videos that I've done but it's generally pretty consistent. Although this week, I have actually had, it's been a bit of a jump up in terms of, I think last week in my update I was on 197. So I've basically had nearly like 30 in the past week. So that's more than I'd had in any previous week. So perhaps I should stop posting. It seems that when I don't post as many videos, my subscribers go up. That is it. I feel there is something to that being able to create current and relevant content on the spot. Definitely, yeah. If you can sort of react to something as it's happening, then you're always, people are searching for these are sort of trending stuff as well. So definitely something to that. And I just happened to have woken up at the right time on the Stream Deck software date. So that is subscribers. And then you've got top videos in this period. So there you go. This is this one that I did, Stream Deck 5.0 software release and that's 1,600 views compared to my next highest one, which was the Shure MV7 review, 473. And then new Elgato product releases 400. So you can see what the sort of trend here, can't you? Everything with a Stream Deck in it is pretty high up. But I suppose it makes sense because, you know, Ecamm Live is a little bit more niche really, isn't it? It's, you know, there are not as many Ecamm Live users as there are Stream Deck users. And the majority of my videos are Ecamm Live. So that's right. It is, it's the benefit of living in the future, Paul, isn't it? So yeah, there's a few people further in the future than me, but I think the majority of the world is living in the past. So yeah, it does help waking up. It's actually, that's a really interesting thing about being where I am is it does work out quite quite well because I do some stuff with the US stock markets and we've got servers in the UK that sort of do a lot of the analysis and things like that of the trading day from the day before. So we get all of these stock data and it goes into the database on the servers in the UK and then that's all processed. But then I wake up and get to get a full day of analysis of all of that data before the US stock market opens again. So it does work out really well and it's also good working. I do some stuff with some people in the UK as well. So it means that being in different time zones to people is quite good because you both get to work on different parts of the thing. And you know, one person's work is finished when the other one's just starting and it's quite beneficial. I quite like being in this particular time zone. It's working out well, not least because of the weather as well. I mean, the weather is great here, much better than being back in the UK at least anyway. So yes, as I was saying, Stream Deck does seem to be the most popular and I'll still keep making the EECAM live videos because it is something that I just really, really enjoy and like. So let's go into the next thing and have a look at the reach. In fact, we can drill down into some of these a little bit more if you want. And if anybody else has been using analytics to any great effects or have got any great insights to share, then do feel free to jump on. So here we can see total impressions. Now, this is an interesting stat because I'm involved in another company which is completely separate from trading, which is a social media marketing company advertising and marketing. And a lot of that is all about conversion rates. How many impressions you've got of ads and what are the conversion rates? So it's really nice to see this sort of thing here. I quite like these sorts of stats. By the way, I don't know if my stats are any good for comparison of any, what are the norms? I should probably do a little bit of research. You'd love to see my watch time stats, Jan. Well, let's have a look, shall we? I'll come on to that. So we've got the traffic sources. So these are the ones I like. You've got the first two here are basically YouTube sources. So either the browse features in YouTube, which is things like where it places them in people's feeds and things like that. And then also YouTube search, so where people have actually searched for my videos. So I'll search for a topic and my videos come up. So I can see that 20% of my watch time comes from or views rather, come from people who've searched for something specific and found my videos. And nearly 30% is from where it's been shown in somebody's feed and so on. Now these next ones, oh, I suggested videos, sorry. So that's like where it comes up after another video. So in fact, the bulk of my views come from something within YouTube. Basically, let's call all of this stuff the YouTube algorithm. Then you've got external pages and channel and other sources. Now this thing here, this side here, impressions and how they led to watch time. This is all based on these top 50%. So from YouTube recommending your content. And what this shows is that my videos were put in people's streams. So they saw the little thumbnail or it came up in search or whatever, 118,000 times and 4.9% actually clicked on the video. So this is kind of like you would say a first stage conversion rate. So what is the conversion rate of people see my video to go in onto the next one? And this is where doing things like, if we could drill down to the video level, then you could do things like split testing, which you can do with TubeBuddy of different thumbnails and things like that. I'm not really that fussed at this point. I'm not doing anything to sort of tweak the performance of my channel at this point. It's just purely a case of, let's get the 100 videos out and then let's see what happens afterwards. I think I'm probably just gonna extend it to 365. By the way, I'm just gonna do a video a day for a year and then maybe have a look at it. But yeah, having, then you could sort of start doing split testing of different thumbnails and things like that to see what drives better results. But that as a sort of benchmark, I'd probably be interested to do a little bit of research. Maybe after the 100, I'll do a little bit of research and find out what is a good click-through rate and see how I'm performing in that respect. And then you've also got the average view duration from the people who have then clicked on this one. What is the annual, the average view duration of your videos? So 6.24 minutes. Now the average of my videos, I happen to know because you might be surprised to learn that I've created my own database of all my videos in terms of the links, the titles and the time that they are. So that can keep a track of my total time and my average time of my videos is so far 28 minutes. So that shows that from the people who are clicking it, most of them are not watching it all the way through, but that's fair enough. And then you can see the total watch time from all of the impressions. So from the search is 617 hours. So, and as I say, I think I'm up to a thousand hours of watch time. So next is, I'm not using Notion. I'm a bit of an Excel geek, to be honest. And so I'm using Excel. I would consider myself a bit of a freak with Excel, to be honest, because I just use it for everything and I have been for over two decades. So yeah, and I used that. And they recently, not recently, relatively recently for me, it was about five years ago, they added Power Query into Excel. And Power Query basically allows you to query SQL databases and all sorts of other databases. But you can also use it just within your own Excel tables as well. So if you create an Excel, a table in Excel, so you've got your data in there, but then if you highlight some data and press Command T, it actually makes that into a table that's then referenceable and readable. And so then you can use Power Query to do all sorts of mad stuff that you just can't do in Excel itself, sort of. So yeah, that's what I use for that. Yeah, well that is it. You are creating your style and workflow and creating as much as you have. You can create faster, just purely out of experience. I can, yeah. I guess so. Yeah. So a lot of the stuff that I'm doing is obviously I'm learning this stuff as I'm going along. And it is all just about sort of how I'm finding the process of doing it. And yeah, that's where a lot of my content comes from is you'll often find my videos start with like, oh, I figured out a problem that I had. It's sort of scratching my own itch as it were. So yeah, the next stage is so external sources. So shows where from any traffic that's coming from external sources and you can see that most of them, most of my external traffic is this 15% from Google, but the majority is from Facebook. And that'll be just me posting in either Ecom Live Group, Let's Get Live Group, the Content Marketers Cafe Group and a couple of other ones. In fact, that's about all. So that'll be where that traffic's coming from. Although I do have, I do post my videos to my Facebook page as well. Although there's not many followers or likes on my Facebook page. So that's not really been a big driver. Although I have recently sent out sort of requests for people to go and like and subscribe or like and follow the page, whichever it is, on Facebook just purely because I'm gonna start doing this live every day in August. So I'm gonna do that to my page and then obviously now I know I've got to also do it to the other Facebook group as well. So I'll have to check that out. But yeah, so I've got my Facebook link just down in the bottom corner there as well. So facebook.com slash take one tech. So if you head over there and give it a like and then you'll see those videos there as well. And Bing is 1%. I didn't realize people were still using Bing, but there you go. They obviously are 1% of my views. I'll have to consider that a little bit more closely. And then this one's traffic sources suggested videos. So this is where traffic source rather suggested video. So this is where some of my videos have been suggested after somebody else's video. And so you can see Stream Deck 5.0 software update. That's another video all about the 5.0 software update. And that's where 7.8% of my traffic has come from. And that's that one video that I said there to outperformed all of the rest. And then yeah, here's some other ones. So there is quite a few Ecamm Live ones in there actually. And then traffic sources from YouTube search. Again, Stream Deck, Stream Deck, Stream Deck, Sure MV7, but it makes sense really because these are all things that are, there's a much wider usage of these than there are for Ecamm Live. So that's obviously why they're getting a bit more traction. And then from playlists, the proportion of my traffic coming from my playlists is the majority is from Ecamm Live, but that's just because of a volume thing. I've got that many more. I think I've got about 30 something videos on Ecamm Live as opposed to my Stream Deck playlist, which is much lower. I think I've got eight or nine or something in there. So that makes perfect sense. So then you can also have a little look at impressions from click-throughs. I can't quite figure out what that is. It's, oh, I'll tell you why it is because it's a percentage. There you go, it's not numbers, it's a percent. So it makes sense that there were more click-throughs initially, because it was people just actually clicking on them when there wasn't any other video content there. So yeah, and then also the views. So Jan, you'd asked about my, oh, it's what watch time you'd asked about, wasn't it? So I will come on to that. And then unique viewers. So there you go, unique views. There is also the audience is, audience is the one where it has subscribers. I'll come on to that one in a minute. So engagement. This is, you've got total watch time, so a thousand hours so far. And the average duration is five minutes, 56. And then you can see sort of how that changes over time. Key moments for audience retention. This one is quite interesting. You can look down through all of your videos and you can actually see how the viewers sort of slowly tailed off as they got bored of watching you. So if I click through to any video and it will actually show you the sort of main sort of how long people sort of maintain their engagement in the video. So it is quite interesting. Obviously there's a big drop off people start watching it and it comes down. Now I don't know if it actually counts when you're flicking up through your stream and you see a video come up. Sometimes you haven't actually clicked on it to watch it, but it's just been there in your stream. But then if I go back into my watch videos like on my mobile or whatever, it will have that up as a video that I've watched partially even though I didn't actually listen to it. It was just literally there in the feed. So I don't know if this counts those as well or if it counts people who have just literally actually clicked on it as well. But it does make sense that there would be a bit of a spike down because obviously my face comes up on screen and that's gonna be a put off for a lot of people straight off the bat. But then usually at the beginning I do a thing where I say this video is for you if X, Y and Z. And so presumably there's people who think I know that isn't what I was interested in anyway. So they tune out. So I can understand that sharp drop there. And then, yeah, it's just interesting to see which videos have the most retention. That one seemed to maintain their retention all the way through, which was that higher resolution in Zoom. There we go. Yeah, that is a hot topic that often seems to come up in the Ecamm Live group when you're using Ecamm Live as a virtual camera. So yeah, it's just quite interesting that looking at the sort of percentage and these are all sort of ranked in order of which ones have had the highest retention. Again, you've got top videos. And so, yeah, there you go. That's that Stream Deck one up there at the top. And just see them all ranked. You can click on See More on most of these things and get a lot more detailed information on them all. So if you really want to dig into. That is a very, so yeah, and there's just brought up a good point. I'm curious if your intro animation has a drop in audience retention for you. That could be something, couldn't it? People might be not interested to stick around through the intro. It could well be. So yeah, I'll probably have to split test that, won't I? I'll have to split test a few videos where I don't use the intro. I'll put that on the list of things to do. That's a very good point, yeah. The other thing I don't do, which is, you know, the sort of classic thing that you should do when you're introducing a video is first frame who it's for and who it's not for. So I'd sort of do that. But then also you sort of position your, there's a word for it. I can't just remember it's on the tip of my tongue now. It's basically your authority to be speaking on the subject. So you see a lot of people saying, you know, this video is for you if X, Y and Z. Hi, my name's so-and-so. And I help people do this to achieve that with this. Some sort of format like that. Whereas I just come on and say, hello, I'm Alec, it is the content. And that's because I'm still sort of figuring out with this channel exactly what the overall overarching point of it is, because at the end of the day, when I started it, it was really an experiment in how to grow a YouTube channel. And also just what happens if you do post consistently the sort of results you can get so that can sort of formulate some sort of opinion on this to be able to pass on this information to other people. So as, yeah, I haven't sort of figured a, you know, a total sort of defining thing in my background. And if I was to just list everything that I do, I'd be here for quite some time. So that's why I just, I haven't bothered with any of that. I just literally say, welcome to take one, take my name's Alec and leave it at that. But yeah, that is a really good point that is Jan about the intro, because I know some people's attention spans are quite short and don't like to sit through some of that stuff. I mean, my whole sort of approach to this as well with not taking any, not doing any edits or minimal edits, I occasionally have to. But, you know, not doing any, I don't do any jump cuts or things like that where people are squeezing out every last breath from the thing. I find those sort of videos, which all the sort of YouTube manuals will tell you that that is what you need to do, like edit things to within an inch of its life and, you know, get out all of the pauses, remove all the ums and errs and things like that. I actually find those sort of videos really quite sort of tiring. They might actually lead to higher viewer numbers, but I find them a bit tiring to watch because they're just too fast paced. So the sort of videos that I like to watch are sort of got a more natural flow to them. And that's kind of why I've just left mine the way they are as well. So I could probably improve numbers. I should do a video where I've just remove all of the pauses as well and just see if it does make a difference as well. Yeah, it is a bit of a rabbit hole. As Kevin said earlier though, it is a bit of a rabbit hole too, that you can go down with this and all these sort of testing and split testing. I am waffling on this morning, aren't I? I'll just say this evening, whatever time it is for you. This is also interesting, the top videos by end screen. So this is where on the end screen, where my videos come up on my own video, where it recommends another video, it says which ones are the most popular. So that is just good. And obviously that's driven by, that's another thumbnail thing really, as it got a thumbnail that catches people's attention, so that they want to click on it, I suppose. So that's just another little interesting metric. As I've said before, I'm not really happy with my thumbnails. They're, except the one that I did the other day in the Let's Get Live group, where Richard commented about me and Keely, both having a rather pensive look on our faces. And so I modified mine. And yeah, I think that might be my favorite thumbnail that I've ever made, to be honest, but there you go. So I totally agree, Kevin. It comes off as too robotic and unnatural. And well, I'm glad that I'm not the only one, because I kept reading all of these things in my research and stuff. And yeah, I just thought, no, I don't want it. I don't want to go down that route. So I definitely prefer the natural approach myself. And of course, I'm learning from the master Doc Rock, I like his approach, you know, he'll just be there making edits and changes on the fly. And nobody really minds, do they? You know, it's, yeah, it's much prefer the natural. Oh, thank you, Graham. Graham, thank you, Rich. I'll definitely have to, definitely have to work on my hair technique, won't I? Oh dear, we do have fun in our little Let's Get Live group, don't we? So yeah. So the top end screen element by type as well. So that is another interesting one. When I do my end screens, I always choose, I've got two videos on the end. And one of them is the, I always put the playlist that the video's gonna feature in because I figure if somebody's watching my video about Stream Deck, then they'll want to see more Stream Deck videos. So I'll put my little Stream Deck playlist. And then the one at the top I have is always best for viewer. So I'm not gonna pick a video out when YouTube obviously knows the viewer's better than I do. So, but that's why those two there are best for viewer or playlist. And you can see, I also have the little subscribe button on the end screen as well. And that gets 0.1. So hardly anyone gets to the end of the video and subscribes because presumably they're either already subscribed or they will have left a long time ago if they're not interested. So, so yeah, it's just interesting though that most people sort of relatively click on the best for viewer one rather than the playlist. And that just shows really that YouTube knows what to do. They'll serve the video that they think that that person wants to see most. And interestingly as well, 4.3% and 3.5%. So nearly sort of 8%, isn't it? So that means that there's 8% of people get to the end of the video and they do actually click to watch another video. Correct. That's exactly my viewpoint as well, Kevin. Stay true to yourself. Pundering to the views and statistics leads to burnout because you aren't creating what you like and enjoy. Yeah, that's why I'm not just making a ton of stream deck stuff. All of the stats are pointing that I should forget EECAM live and just do stream deck, stream deck. And I could probably go on for years about just stream deck alone. But yeah, I've got the EECAM book. So that's what I'm doing and I'm happy. I'm really pleased we're on the same wavelength there, Kevin. Oh, that'll be the, yeah, the photo. Yes. Yeah, I couldn't resist. I couldn't resist that one. And this one is top cards. So that is the little info cards when you say, oh, no problem, Kevin. I appreciate that. No problem, maybe another time. I'll have to play around with doing some live streams at other times. I'm not really, again, I'm not really going to go hunting for specific time for best views, but it would be interesting to just see if I did them at different times. I do have people in the UK that, and there's somebody in Australia as well that said they're always looking out for my lives, but it's always just at the wrong time for them. So yeah, maybe try and do some at a different time though. So yeah, the top cards, that's where people say there's a link up in the top corner and it just comes up in the top corner to link into another video. And here you can see which ones have had the most clicks and not really that many clicks on them. Considering how many videos I've done is there's not a huge number of people actually click on that, but I've always felt that myself because I rarely click on those things because I'm usually sort of watching the video and then I don't go scrubbing back to go to find it to go and click on the link. So usually if you're watching something, I think you tend to stay with what you're looking at. I keep meaning to actually go and put all of the links that I've linked to in the top corner actually in the description. I think that's probably far more useful, but I don't always remember to do that. So a bit of an naughty boy there. I'll have to try and improve on that. So the next section that we've got is audience. And this is, this will tell me, this is the page that I need to look at if I want to know what time to do my live stream because it will tell me here where I'm getting the most views. So bear in mind that this is my time. So Monday at 11 p.m., it seems to be a popular one. All these dark bands here. Tuesday 2 a.m., 2 a.m., 4 a.m. So these are all sort of like afternoon U.S. time, which by the way is where most of my viewers appear to be. Although not quite as many as I thought actually. In fact, we'll come on to that in terms of where they are. But yeah, there we go, Friday at 12 a.m. So yeah, that tells me when to do my streams. So I need to look at that if I'm not bothered about it. And let's have a little look at what else we've got. So this is returning viewers versus new viewers. So you can see here how it makes sense actually that this returning viewers did sort of tail off last week or this week because I wasn't posting any new videos. So that's when the new visitors continue to rise. But last week, I wasn't posting anything. So obviously there was nothing coming up on people's streams. There's that little new viewer spike around the stream deck and there's the Elgato new product launch spike. So there's definitely something in. If anybody wants a tip of what to cover on their YouTube channel, if you focus solely on stream deck, you should do all right, I reckon. So then we've got unique views as well or viewers. And so that's just something that's steadily going up and subscribers as well. So that's all fairly up and down really. Some days they'll be non, some days the other day there was five or six, six the other day. So yeah, it is what it is. Not a great deal I can say or do about that to influence it other than just keep on doing what I'm doing. Now this, here you go. So this is a TubeBuddy thing rather than a YouTube studio thing, but it does tell me here when is the recommended upload time. So there you go. Tuesday to AM. That's the time. I just put out the videos whenever I've done them to be honest. Sometimes I do schedule them like yesterday I did all the day before. I did a couple of videos. So rather than put them both out at once, I did one and then I think it's gonna do, schedule the other one for five hours later or 12 hours later or something like that. And then there was another day the week before where I did five videos and I basically just put them all out an hour apart because I'm not too bothered about spacing them out for maximum effect. Cause I usually know that there's somebody or a couple of people at least who are waiting for them. So often the videos that I make are sort of indirectly by request. I've got a big list of videos to make but there are a couple of people that do ask me for specific things. So I just think well, might as well just get them out there. And that time is over. Nice one. Well, thanks for joining Kevin and I'll catch you again soon. That's great. Yeah, well I'm really pleased you could too. So I'll catch you again. I'll have to work my schedule around yours a little bit more as well and see if you're available on some of these times. Hopefully on that leader next month we'll get to catch a little bit more. So this is the TubeBuddy recommendation of upload time. And then also if I click on the live stream time then it should tell me that. So there you go. Let's just answer my question really, hasn't it? I need to be doing a live stream on Wednesday at 3 a.m. Which is, that's fine for me. That is kind of, I have to get up an hour early but there you go. If I was that fast, that's when to do it. I do like TubeBuddy. I do find it really useful for what we're doing. And it's kind of like my little coach. If you like when I upload videos helps me to not forget the things that I'm supposed to be doing. I suppose I should actually. I suppose I should, what I should do now is I should do a nice little intro into TubeBuddy and say, if you're a YouTube content creator I can highly recommend that you try out TubeBuddy. You can get a free trial by going to takeonetech.io slash TubeBuddy. And it's basically like really got deep integration into YouTube to the point that it almost feels like part of YouTube studio. And if ever I've logged into a browser where it's not already set up then I just sort of feel a bit weird that I can't see it in there. But yeah, it helps me with all sorts of things like getting my tags right, getting my descriptions right, doing search for keywords and things like that. So I don't probably use it to, it's full potential but it certainly does help me with what I'm doing at the moment. And as you can see, if I come back to this example was that a slick segue? I should not have mentioned it and just gone straight into it, but there you go. So yeah, this is another little TubeBuddy component or widget if you like that's sort of embedded into YouTube. So that's quite useful. Then you can see down here, watch time from subscribers and as opposed to subscribed. So most of my time, sort of nearly 60%, 60, 40-ish is from non-subscribers. So I suppose I should say, what's going on? Why have you not subscribed? If you're watching this and are not subscribed, go down and click the little subscribe button and turn on notifications. So then you can see also age and gender. Ah, there's a bit of a gender gap here, isn't there? 90, let's say 96% male and 4% female. They're about, oh dear, that's terrible, isn't it? I need to add a little bit of more diversity. Perhaps I should use that thumbnail. What do you reckon, Rich? I'll use that thumbnail with me with my luscious long hair and maybe that will be a bit more appealing to the female contingent of my viewership. Then you can also see the age range as well. So age between 35 and 44 seems to be the largest and I'm 43, so I'm right in the middle of that. So, and then we've got a bit of a spike at 65 plus, now that might well be my parents and a couple of their friends might be bumping those figures up, I'm not sure. And we've also got, it doesn't list ones that are nine years old because my daughter has told a couple of her friends. So you're in the bottom category. Oh, well, there we go. That's somebody else bumping the numbers up for me. So I appreciate that. So what else have we got here? So then we've got the geography. So 36% U.S. So I'm probably, you know, it would be interesting to see, in fact, let me go see more. It'll show me the full stats on this. You can always do this on any one where it'll just go into much deeper stats. I'm just sticking to the relatively basic stuff at the moment, but you can really dig in as you can see. So we've got U.S. 36%, U.K. 7%-ish, Thailand 1.2%, as I say, that 1.2% will be, that'll be my wife, my daughter, and a few of their friends. Quite right. Come on. And Michael, of course. Yeah, you two are both helping me keep those numbers up. So I appreciate you both. And then we've got Canada and Germany is next one. So it's a bit surprising, really. These figures, like where people are watching from and quite interesting to see Trinidad and Tobago. So yeah, you can sort of really drill down into these and then obviously you've got the line chart as well which shows you the viewership over time as well. So you can see there was this spike in U.S. viewers. I mean, once you start getting into, you know, having millions of views and things like that on YouTube, this sort of stuff actually in all seriousness, you know, especially if you're using it as a business tool, it's really powerful. I mean, in my other lines of work, I do a lot of stuff with analytics and stuff like that, not in YouTube, but in other platforms like Google Analytics, Facebook Ads, Business Manager, Analytics and stuff like that. And it really is sort of powerful stuff. So with my few views where I'm getting like, you know, oh yes, one person watched on this day and one person on the next, it's really sort of take it with a grain of salt. But when you start getting into the millions, this stuff is really actually powerful to be able to fully understand like your market essentially. I don't ever think of my viewers as a market. You're all my friends. But, you know, if you're using it as a business tool, then it is pretty impressive stuff. And that is the power of, you know, advertising and things like that in the modern age, really. You've got all these stats and things like that at your disposal to really sort of drill down and get to your target demographics and sell, sell, sell your products. But I'm not selling anything. So I'm just happy to do my thing for people who enjoy watching it. So next one is, we've already looked at viewer age, but again, you can see these sort of stats on each one a little bit more. So let me come out of this advanced section for a little bit. And here you can see the number of people, so top subtitles or languages. Well, now that is interesting, isn't it? So of my videos, 93%, 94%-ish, do not use any subtitles, but there are 6.3% who watch with English subtitles on. Now there is a thing about subtitles in YouTube. It will auto-generate your captions for you, but if you actually create your own captions and upload them, it gives you a little bit more of the YouTube juice. The YouTube algorithm likes it if you are creating your own captions, because it assumes that they will be better quality because you will have put a bit more attention into them than YouTube just sort of auto-generating them. So there are a couple of ways you can do this. I believe that if you use Premiere Pro for editing, Premiere Pro, although I've not actually tried this, but in the latest sort of update to it, incremental update, can now generate captions. So that is quite interesting that you can do that. And so then you can upload that. The file format is an SRT file. That's the format for the captions. So you can just upload those. I believe .Roxa that you can also, if you just actually go into the captions for any particular video and then go and edit them slightly, even the YouTube generated ones, it will also assume that because you've gone in and edited their captions that they're gonna be better. So it will like that as well. So that is interesting. Does it? That is interesting because I've got Premiere Pro. I don't really use it for editing as such, but I've got it because I've got the Adobe Creative Suite. So that is interesting. Yeah, so that's exactly the point. Yeah, if we edit them a little bit, in fact, probably what I should do is let's go and just have a little look for those that aren't aware how to do that. If I go into my videos and just pick a video at random and let's have a little look at how you go and edit a video. Look at these ridiculous pictures. My daughter does laugh every time that she sees one of my little thumbnails. Why is daddy making funny faces? So here we go into subtitles. So if we're in a video, you click in the subtitles and then it's gonna bring up, these are the auto-generated subtitles by YouTube and you can go through and you can just actually see what it all says. So if you go through and make some change to it or edit it in some way, there'll probably be a few little errors in there. If it's having difficulty picking up my accent or got names wrong and you can basically go through. So if you edit the captions in here and then save it, so click done, then it should give you a little bit more of the YouTube juice because it believe you've actually edited the subtitles. But you do have to go and actually make a change rather than just look at it as I've just done. But anyway, that's how you edit the captions. But yeah, the other way is a descript which is pretty mind-blowing really when you see what that can do in terms of, I'm gonna do a video all about that. I've got to do at some point about a descript where you can just drop a video or drop an audio file and it will create your captions for you but then it will also, you can go and edit the text and it will edit the audio or the video. It's quite mind-blowing. I know that probably most of the people actually watching now are fully aware of that. And the other one is Jarvis as well. That's one we've talked about in office hours. And I'm gonna make a video about that. I'm gonna wait till Joel makes all of his videos about it though because I think he'll do a much better job at it than me to be honest. So I'm waiting on Joel's video. So Joel Foner, I'm calling you out. I'm waiting for your videos on Jarvis because you are a master demonstrator of it. We had a session in Doc Rock's office hours where it was just all about it and my mind was a little bit blown. And yeah, by the way, if anybody is interested in content creation and YouTube and all of these sorts of things that I talk about on my channel and wasn't aware of Doc Rock's office hours, you might have watched Doc Rock millions of times but go to buymeacoffee.com slash docrock and join his office hours group because it's awesome. Great bunch of people in there. Such a diverse group of people doing amazingly diverse things, you know, everything from stained glass art to yoga to umpiring hockey. I mean, it's amazing. I really, really love that group. I was really pleased actually. I got a message on YouTube today that somebody had watched one of my videos and then said he was joining Doc's group because I'd mentioned it in there. So I thought I'd just give him another mention now. Why build your own community when we've got a great one that I can point people to? So let me come back into analytics where they've gone now. There we go, the little chart. I've lost my point now. Lost my place now, have I? So where were we? We're in audience, I believe. That is the point, Paul. We do help each other and we learn a lot and we learn a lot from each other. So when I, the first time I joined office hours, I think I might have mentioned this on the last one. I can't remember, maybe I didn't. But the first time I went to office hours, I'd obviously seen Doc mention it and I signed up for it and what is it, $10 a month. And I was thinking, well, first of all, how long is it gonna be? It's like a Zoom call. So presumably it's gonna be, I don't know, half hour, an hour, something like that. No, I don't think there's been one that's been less than two hours, but frequently it's like three hours. I mean, the value is unbelievable. So that was the first thing that was just, I couldn't believe it when I first started it. The second thing was, is this just gonna be an extension of Doc's YouTube channel where he just sort of tells us about this and that? No, it isn't. It's his space, but he is, the power is in the sort of hive mind of everybody that's in there and everyone has got such a diverse background, as I've said, you know, so many different skill sets and things like that that people are bringing to the table and it's everybody's helping each other out. It's just wonderful. The way that Doc fosters such a warm and welcoming community as well is obviously like the thing that holds it together, but then it's all the people joining in. And yeah, I've got all the time in the world to talk about this. It's just amazing. So yeah, definitely. I need to make a little thing for that, don't I? Instead, I'll take my Buy Me a Coffee off into fact. Let me just, here we go. This is what I'll do. I'll put, there we go. I'll update my little lower third. There we go. BuyMeaCoffee.com slash Doc Rock down in the bottom corner. That's where you need to go if you want to be among other creators. So then we come down to where were we? Geography, subtitles. I think we're nearly at the end of it, to be honest with you. I think we are nearly at the end. And so this is basically the overview. In fact, did I look at these? I think I did. So then we've also got the advanced mode, which I've sort of clicked into from other sides before, but this basically just goes into, he does, doesn't he? I know, I know, I know of four people that I've sent there. So I've got the mark down. I'm counting, I'm gonna go banging on his door. That is a good suggestion, isn't it? Doc Rock affiliate program. I think you like that. So yeah, so if you go into this advanced mode, basically all of the stuff that we've just been through, you can go into any of the things that we've already looked at and then chop this up by, you can look at it by day, by week, by month, by the whole lifetime. It's just phenomenal what you can actually learn by going into the analytics. And so as I say, I'm doing this 100 videos in 100 days challenge. And what I will do is I will review all of this and draw some conclusions and probably make a little video specifically about what I found after my 100 days. But I think I have already decided I'm just gonna carry on for a year and go for the 365 in 365 days. And then I think it'll get a little bit more meaningful. And as you make more videos, as you get more views, the sort of accuracy of all this stuff just tends to get better. It's the same with stats on Google. Have you looked at geographical data? I did have a little look. Yes, thanks, though, Rich. You answered the phone. Hang on a minute, what's going on here? Surely that was on Do Not Disturb. I'm offended, Rich. I hope it was the president calling. Yeah, so we did look at the audience and then the geographies. And basically, US is top, then UK, which is where my parents are, then Thailand, which is where my daughter is, closely followed by Trinidad and Tobago. And so I've got no idea why that is. I've got no idea why we've got to... Oh, Canada? Well, Canada, that'll be Keely, Taiwan, and then Trinidad and Tobago shortly after that. No problem. I forgive you. I forgive you for donuts. I know. I know, Paul. It's terrible, isn't it? It's absolutely terrible. Here I am trying to build a loyal viewership there. Answering phone calls and making donuts is terrible. So, yeah, it's... After I've done my sort of three, six, five, I'm going to do a much more in-depth sort of review of all this. I am going to, after I've done my 100 videos, though, I am going to have a little bit of a, maybe a re... What's happened there? That's a little bit weird, isn't it? There we go. Took a little while to think about that. Yeah, I'm going to have a little think about sort of updating some of the look and things like that. Oh, well, there you go. So now you've just let the cat out of the bag. My figures are officially corrupt. But I appreciate the support. Oh, D, can it get me into trouble? Yeah, so I'm going to, after my 100 videos, what I will do is I'll take a little bit of time to sort of update a few things on my channel. I'm not going to go overboard, but I thought I'm not going to touch it for the first 100 videos and just see where we are. But it will be interesting to see how long it takes to get to the old 1000 subscriber milestone and the 4,000 watch hours. Certainly at the moment they seem to be running. Yeah, well, that's the thing, isn't it? Because what I'm finding is, Paul, that it is getting increasingly easy to do this rather than increasingly difficult. The longer I do it, the easier it is and I get sort of into more of a workflow about it. So, and definitely getting the editing out of it is the best thing that I ever decided to do because it means that I can just sort of more or less sit down and do them. Hey, by the way, Paul, you mentioned it in one of my other videos about there being a lag that got progressively worse. I don't know, but the way that I, if I ever have to do an edit, so sometimes I'll be doing something and then one of the kids are running or something like that. And so I have to basically just, I don't stop the recording, but I just might have to stop or maybe the phone rings because I haven't turned it off. So there's a bit of video that I have to actually chop out of the recording. Or sometimes I do stop and then I just start a new video. And so basically I just wanna join the two videos together. And I just use QuickTime. I've got Premiere Pro, I could use that or I could use iMovie or whatever, but I tend to just use QuickTime. And so in there you can do split clip. So I can just split it and then remove the sort of little section in the middle or you can add clip to end. So then if I've got two recordings, I can just click the end off the one that I needed to add the new bit to and then just add clip to end because I don't wanna get into editing. And so I thought, well, that's like an easy way of doing it. But I did this, when was it? The day before yesterday or something like that on one of them. And what happened was, when I watched the video back to figure out where to put all my timestamps and stuff like that, at the point where I'd clipped it in QuickTime, it suddenly had a bit of a, like a massive lag in the audio and video. So I'm beginning to wonder if that might be a factor. I do know that my computer is probably a factor. And so I've got a Mac mini on the way. I didn't bother. Part of my thing is wanting to give the example and the message that you don't really need to have the latest and greatest just to make a start. But that's why I'm sort of, I'm slowly upgrading my stuff, but I'm doing it at a rate so that it doesn't just look like I've started now I had to upgrade to all the latest stuff. Cause my point was I'm using a 10 year old camera. I'm using an eight year old MacBook and it was just to prove the point to people so that people don't find that as a block because there is a lot that gets talked about on different channels about the latest and greatest and I will be getting a ZV-E10 at some point. But yeah, I just wanted to sort of get that message out there that there's nothing really stopping you from getting on there and making your video. So that's why I didn't. But my computer is always something where it's an issue. So if I look at my processor at the moment, I'm running it currently, it's not too bad actually today, 60%. So considering that e-cam live is running and I'm streaming live and doing all of this on and I've got Google Chrome, which is a terrible thing to run. But I find TubeBuddy runs better in Google Chrome. So that's why I do all my YouTube stuff in that. In fact, if I switch that one off now, let me see how my processor drops down. Well, there you go. I've shut it down. It's gone up now. But yeah now, so 77% on my processor at the moment. But yeah, considering that this is such an old computer that I'm doing all of this on, it is amazing that e-cam live runs the way that it does. But I never rule out the fact that, you know, that delay and stuff like that that I've been getting may well be because of my processor. So we'll see how it is when the Mac Mini comes because I'm getting that will solve a lot of my issues. When I do for like work stuff, I do PowerPoint and things like that. So I run that on a separate computer and run it all separately. But yeah, for the e-cam stuff and this, or for the YouTube stuff, I'm just making a point by running it on this old computer. So I've lost my train of thought. But yes, the 365 years, it may well be the case that I just get into the flow and just keep putting out one a day. But I suppose after I've done it for a year, it will just become the norm really, won't it? So I do enjoy doing this. It's a good little exercise to get into, although as I say, I've been out of the habit for the past week, or at least for first half of the week, but it's sort of a nice little thing to do in the morning. And I don't think I'll ever really run out of content. I've got enough videos in my little list to last me for another three months. So, and there seems to be more added to them all the time and no doubt as new things come out, then I'll need to be updating stuff. So, yeah, in fact, I've got to update. I did that long four and a half hour e-cam live tutorial. I need to update that one at some point because people do actually watch that, believe it or not. People do like long form video, it turns out, where they can just be taken through from start to finish for how to do something. I'd still get emails and things like that about that one in particular. But there's a lot of things that are going to be out of date in it. And in fact, for the leap into live, which is happening in September, that video is going to be part of that. They've asked me to submit that. And then I'm also going to be a mentor in the Facebook group for that. So, that's a nice little thing. Get to help out a lot of lovely people using e-cam. In fact, I should probably mention leap into live, shouldn't I? If you have not already heard about it, leap into live is, I need to get my other lower third off there, don't I? Hang on a minute, I haven't totally messed this up. There we go. The leap into live bootcamp is the 13th to 17th of September and go to leapinto.live. And this is five days of amazing content from, look at all these people, look at all these speakers that they've got there. It's just unbelievable, but it's a bit of a rip-off. I've got to say, you know, $20. $20. It's just phenomenal. What, all of the content that you're going to get from that, all about content creation, about YouTube and things like that, for $20, come on. If you're serious about live streaming or content creation and you're not signed up to this, then you're obviously basically just not serious about it, are you? And yeah, so definitely get your tickets booked for that. And thanks a lot, Paul. Yes, I am waiting for the beta myself because there are some good things coming. I know. So yeah, but by the time September comes along, there will be a few other things that I need to update in it. So definitely we'll update that. Well, there we go. I think I've more or less covered the YouTube analytics and don't worry, I'm not offended that nobody joined me today, all on my own. I'm glad you were here with me in spirit. And so yeah, but let me know in the comments as well. Anybody who's watching this on the replay and also let me know how you found using YouTube analytics or if you use any other sort of third party analysis. I didn't go into the TubeBuddy analytics because that is a whole separate thing in itself. And I'll probably do a video all about the TubeBuddy analytics because I find that one really interesting. And being able to go and when you look at other people's channels as well, it shows you some stats and things like that. So it's just quite an interesting little thing. So just another advantage of TubeBuddy really. So take one tech.io slash TubeBuddy for that. But that is about all I've got for today. And I started late and I'm gonna finish early. Look at that. I've got 20 minutes until my little boy wakes up. That's not an euphemism, by the way. That is my little son Dale, who's two and a half. He probably have a little lie in today because when I woke up, he'd been up a little bit in the night. So he was, yes, I'm sure he'll have a little bit of a lie in so I might get an extra hour of peace and quiet myself this morning. Thanks, Paul. It's great to see you here. And yeah, thanks for all of your comments and questions to you, to Rich, to everyone else. I'm assuming that's about my little boy comment. Dear, so yes, that is all I've got for you, lovely people. And I'll see, actually, just looking at all the comments, I think I'll see all of you in Doc Rock's office hours tomorrow. So, great hanging out with you and great to see you all here. And I'm gonna, I probably need to get some proper live stream outro music, don't I? Oops, there we go. That's a comment from earlier. I must have just inadvertently strolled. Dear, you do make me laugh, by the way, Rich. All of your comments and things like that in the group do always give me a little chuckle. No problem, Michael. And oh, thank you, Michael. I've got to say this. I'm gonna be praising you for a long time to come. Every time I have a flawless thing, live stream or production with my stream deck, and it doesn't just back out to the other screen, I'm gonna be, I'll think of you. Because it makes a big difference, you know, when you're live streaming and then you suddenly look down and you realize that all of your controls have gone. You sort of, it's like being there at sea without a rudder or whatever the expression is. Anyway, thanks a lot guys and girls. It's been lovely to be here and I'll catch you all again later. So I'm just gonna play my standard outro. And for those watching on the replay, there will be more great videos coming up next. Have a great day, everyone. Bye-bye.