 on the ground from Galvanize, San Francisco. It's theCUBE covering Amplify Women's Pitch Night. Now, here's Jeff Frick. Hey, welcome back everybody. Jeff Frick here with theCUBE. We're at Galvanize in downtown San Francisco at the Girls in Tech Amplify event, which is Women's Pitch Night. So I think they have 10 entrepreneurs here pitching their company, pitching their ideas. Somebody's going to walk away with 10,000 bucks, some computers and other fun stuff. So we're happy to be here, share the stories with you because this is where innovation happens. And our next guest is Ellen Elkinhard. Did I get that right? From Stilla. Welcome. Thank you. First off, how'd your pitch go? Pretty good, I think. Pretty good? Yeah. Okay, so your product is called Stilla Motion. So what is Stilla Motion? Stilla Motion is a pocket-sized security system. It's, I have a little sample here, but so this is what they look like. So it's a smaller device that you put on anything that you want to be sealed like a bag or computer or stroller or on a window. And if something moves that shouldn't, you get an instant notification to your phone or to your smartwatch. Okay, so it's got accelerometers and those types of things in there that it's really all about motion. Little app onto your phone or whatever. Exactly. Okay, so there's a lot of action right now with tile and those types of things. How is it different? What's the different value proposition? Well, as I said, it's kind of the opposite. Instead of finding your things, it's not losing them in the first place. So it's a preventative device rather than, it's proactive instead of reactive. But it does have similar functionality as well. So if you forget your bag at the cafe, you will get a notification when the distance is, when you lose contact. But yeah, if you're sitting here with me and your bag walks away, the tiles and trackers won't help versus the Stilla will tell you directly like, hey, someone is touching your bag. All right, so how'd you come up with the idea? I was actually learning how to program Arduino boards. I was working at a hardware accelerator and my background is more business-oriented, but I'm a geek at heart. So I had like this little Arduino board that I learned how to code with. So I just, I literally, now I have so geeky. I'm literally, I'm so geeky, I have Arduino boards in my purse, but yes, I do. So this is a little computer kind of. So we were sitting like learning this at the cafe and I dropped it on my bag. And when I lifted it up, it started blinking. And I was like, you know what? That would be great if it did something else to blink. And that's why I came up with the idea. And how long goes that? So give a little about kind of history of the company, how many people are you kind of wearing you on the development phase still, prototype or? Well, I also had the idea because I've done hardware startup before but it took like four years and I'm kind of, I wasn't willing to give it four years. So I was like, is it possible to, I liked the idea, but I didn't know if I wanted to commit so much time and effort and money. So I was like, can I make it in a hundred days? Is it possible to start a hardware company in a hundred days? So I kind of challenged myself to do it. And did you have a regular job while you're doing this? So normally a hundred days, but you also have a real job. Yeah, I worked as a strike consultant because I had to fund myself. So I had no money, no funding, no team, no nothing. And I was like, yeah, I'm going to make this little button. So I did this and then I literally make prototypes in clay and paint and like I talked to people. I got a team together and I did patent applications and got an app together and did, yeah. So I went from this to a functioning hardware product in a hundred days. And then I was like, I actually want to do this. So I kind of quit my job and made sure that I went all in and got a team together and some basic investors that helped me out. And then, yeah, we got going. And it took a hundred days to make the first product. And then it had taken almost a year to build a company. Right, right. This is just the start. Like this is the first product and then we have a whole line of things that we're doing. So where are you now? What are you going to do with the money? Kind of, is it for scaling? Is it for more licensing? What are you going to use to make more? We just closed our campaign on Friday last week. And we are now in the last batch of prototyping. So I'm going down to our hardware engineers in Orange County next week to finalize the production before we kind of go into tooling. And then after that, we're doing the final stages of the app. And then we're going to Xenzhen in China where we produce and start the tooling and manufacturing process. So we're shipping in March next year. March next year, awesome. So great story. And then you said you've got team members from all over the world, five of the seven continents. You're leveraging a lot of other technology, like accelerometers to pull this thing together in such a short period of time. Well, very exciting. Well, good luck to you. And I hope you get some of that money tonight. Thank you. I hope so too. All right, we'll keep an eye. And where should people go to get more information? Can they learn about the company yet? Mystilla.com Mystilla.com is spelled S-T-I-L-L-A. All right. M-Y-S-T-I-L-L-A. With my in the front. Awesome. All right, Ellen. Well, thank you very much. Thank you. All right, I'm Jeff Frick. We are at the Girls in Tech Amplify Pitch Night here at Calvinized in San Francisco. We'll be right back after this short break.