 The public affairs category in fact in my view was a very contested one. There were a lot many entries but the ones that merely made the impact were smart. Smart here being an acronym, S standing for the fact that they were specific to the brief that they had put out for themselves, M for the fact that they were all measurable, A for the fact that you know they were in line and achievable for their budgets that they had set out, R standing for the fact that they were very result-oriented and they stuck to the time frame you know there was a start time to it and there was a finish line to the entire campaign. So my best wishes and many congratulations to all participants that were there in this category and really the best man and woman have won in this category. Huge round of congratulations to each one of them.