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Published on May 26, 2017
Music video for Know Your Name performed by Mary Lambert.
directed by Erix Arocha DP and edited by Raphael Rogers produced by Krista Worby and Evan Sensibile
My assistant, Nadia, actually came up with the concept for the video while we were at a barcade- she suggested the line “I probably should know your name” could be in reference to an arcade’s HIGH SCORE screen, and that’s when the music video baby was born. I really wanted the premise to be something sexy and quirky and fun, and I think Erix Arocha really knocked it out of the park. The main thing I kept circling back to when I started conceptualizing the video was that it needed to be trans-inclusive. I wanted to do a rib off of Taylor Swift’s “Bad Blood” music video, but nerdier and queer as hell. I have so many beautiful and talented friends and I knew casting would be a breeze. Jacob Tobia, Gabi Fresh, Firda Herryandhy, and Hazel Jade were brilliant and sexy and playful in each of their characters- I feel super lucky to know them. I met Sara Ramirez at a fundraiser for homeless LGBT youth this last year, and we immediately hit it off. When the concept for the video began developing, Sara was the first person I thought of. She was unbelievably generous with her time, energy, and enthusiasm for the video. As I was conceptualizing the video, I had just read Ready Player One, which is an amazing novel by Ernest Cline. It’s packed with 80s references and a ton of video game knowledge, so I knew I wanted the premise to be surrounding this idea that a bunch of killer babes were great at video games. Together, each character and I came up with a bunch of roller-derby-esque names, under the premise that each character had their own backstory and strength.