 So every year, is there some kind of a celebration? Well, I mean, we have our convention, Digestive Disease Week is our big thing every year. We're always at Digestive Disease Week and we just, it just really, we did a lot of promotion. We're really proud of all we've accomplished. We, you know, have a beautiful new IT&T facility that we're using to really help put on programs and educate members of the gastroenterology field. So I mean, yeah, we just, a lot of promotion, there's some celebration about 75 years. We certainly recognize it in gastrointestinal endoscopy. So yes, it was definitely a fantastic year for ASGA. So is GIE the only journal which has been used by ASGA? Actually, we just started a new journal. It launched this summer. It's called Video GIE. It's a completely video-based online open access journal. And so, you know, endoscopy is a very visual field. So we found that our readers were really loving the fact that we were including videos in GIE and it just spawned a whole new journal. So that's definitely something that there's been a lot of buzz about is our launching of our second journal. So when you say it has a lot of video content, is it mostly for the methods section or how the techniques are performed? They're actually completely video-based. Each submission is a video with a short description. So you'll be able to see a variety of things, you know, actual endoscopic practices, things like that. And you also have video abstracts? Well, we do have video abstracts in relationship to that. So what it will be is like a short abstract describing a video case. And then the case will be presented in solely video form. OK. Yeah, because in today's keynote as well, we heard that videos or new ways of disseminating information is something that we can expect, especially with the whole digital transformation. Yeah, I definitely think that is. I think that we are seeing more and more readers want to look something up online and see, you know, an image or a video as opposed to maybe picking up a physical copy of the journal and just sitting there and reading it, especially. We noticed that, especially with a lot of our younger members, this, you know, was a really popular medium, which is also why we've gotten into more things like social media and podcasts. We're really trying to keep up with what what our readers are interested in and the trends in the world of publishing.