 This video is covering email marketing basics, okay? The first thing you need to understand is when you have an email marketing plan, you need to make sure that you have some sort of email system that's helping you manage these databases. Mailchimp is free, constant contact. There's some more advanced ones like HubSpot, you know, those types of deals, right? You always want to leverage your email marketing when you have a customer base that's ready for more information that's already your customer, but you can educate, foster the relationship, potentially cross-sell other opportunities, get in front of their friends, referrals, send them videos that you're producing, whatever it is, really your email database is a free way to contact your customers and get them the information that they want to see and that they could potentially use to, you know, work with you on a different type of product. That's how you best want to use email marketing. Once again, it's free. It's one of the best ways to get the things moving with your brand.