 Nine ways to earn customer trust when you have zero sales. Hey guys, are you starting a business online and you're trying to build up your business but you don't have any sales and you're trying to get people to trust you. Now in this video, I'll show you how to build up that trust. I'll give you nine ways to do it so that you can get some sales much faster and build trust much quicker. Now imagine you go to a website and they're brand new and you don't know anything about them. So what are you gonna do first off? You're gonna actually go out to social media and start looking for reviews. You're gonna be looking for what people had to say about and what type of star ratings. But if they're brand new, there's nothing out there. There's nothing for you to check, right? Because they haven't made any sales yet. So as a business, what can you do to build that trust without having any customer reviews up without having any customers say any good things about you? There are some definite things you can do and I think you're gonna be surprised on the last two but I'm gonna give you nine different ways you could build that trust. So let's jump right into it. But before we do, don't forget to subscribe, hit that subscribe button down there. Don't forget to ring the bell. Turn on all bell notifications so you're notified every single time I do a new video and smash that like button. I mean hit it hard. There's a like button down there. If you do that, that will help the distribution of this video. Get me some more views and that's your way of paying me back for this video. That's pretty cool stuff, right? Okay, let's check it out. Let's go to number one. Number one, share the human side of your business. Now, most people who go to a webpage will go to the About Us page. That is a great place for you to share your story. Tell people about you. Tell them how you got started. Tell them what your history is. Tell them what your goals are. The About Us page is so very important. I found this Right Wood Furniture About Us page I'm gonna share with you. Let's go over and take a look at it real quick. Okay, here's their page right here. It says, hello, welcome to Right Wood Furniture. So glad you're here. We're Doug and Mike, the father, son, founders of Right Wood. We've been working in the furniture industry for pretty much our entire lives. We used to be in the wholesale business, but now we're designing, sourcing, and buying unique furniture from around the world and selling it directly to you. The big change used to be our clients. Now there are competitors. And we've learned a few things about them over the years. For example, the big change don't charge high prices because they want lots of money, or at least that's not the only reason. Nope, they do it because they are inefficient. Furniture is different from other stuff you buy. It's big, it's bulky. Handling furniture is expensive. We saw our clients driving our modern furniture in circles, storing it in warehouses, picking it up and driving it again. These companies are essentially furniture chauffeurs. And chauffeurs are expensive, like 30 to 50% the cost of the product expensive. So we're doing something different with Right Wood. We ship direct to our store without middlemen. Learn more about our approach here. So in that description there, they're not only saying they're different, they're saying they're experienced. They're saying they're not like their competitors. They're also saying that you can save a lot of money. That is a really good about us page. Number two, build relationships through content marketing. Content marketing is nothing more than giving information online to people for free. Content marketing is amazing. Now you can use content marketing in videos, which I do prefer. Obviously I'm doing a video right now and this is content marketing actually for our company. But you can do it that way. You can do a blog if you want. There's so many different things you can do. You can use Twitter, you can use Facebook, you can use YouTube, Instagram. There's so many different social medias on your site. You can do content marketing there where they have some links that maybe go to some of your products you're talking about. And when you have content marketing, consumers out there say, wow, they're providing something for free. We're getting something free and it's valuable. I think I'll check out their products. That's basically how content marketing works. Now I found this from Casper Mattresses. Let's take a look at it real quick. It says, can't sleep, try these 12 things to bore you to bed, okay? Shh, the book sleeping, okay? So they've got this book right here and it's really effective because what do they know? People who buy mattresses may have trouble sleeping. And if they have trouble sleeping, maybe they'll read that article. If they read that article, maybe they'll buy their mattress. Number three, show customers that you believe security is important. If you have trust badges on your page, it really does help. Now you say, well, of course I'm trustworthy. I'm not gonna need to do anything with their information. But understand they've been reading articles of huge companies like Target having breaches of their customers' data. So if they can see that happening at Target, you can understand how they'd be a little bit scared at your site. You can also help them feel more secure by the different types of payment options they have. Of course, everybody accepts a Mastercard and Visa, but maybe you could put a PayPal on there. A lot of people really trust PayPal because they know they can get their money back if they have a problem with the vendor. So adding that extra form of payment, not everybody will use PayPal, but if they see it on there, they're automatically gonna trust you. Number four, highlight your return policy. This is so very important, guys. A lot of people will not buy from you if they don't see a generous return policy. If they know that they can buy a product and if they don't like it, they can return it. They're much more apt to buy from you than if they think, oh, my gosh, if I buy this product, I won't get my money back because I could be stuck. Now, we sell survival food and we have a 100% return policy. If you do not like our product, all you have to do is tell us and we'll give your money back. That's it. It's that simple. And I suggest you do the same thing with your page. Now, you may be worried. You say, my God, I might have a bunch of refunds. You won't if you have a good product. Okay, you just won't. People don't buy products just to return them. That's extremely rare. I've been doing this for over a decade and I just have not run into that. And I don't think I will either. I think for the most part, most people are honest. Are some people dishonest? Sure, but not having a good refund policy is gonna scare away all the honest people that would buy from you. And keep in mind, having a good refund policy is not enough. You've gotta kind of advertise that. Let them know you have that. It could be the FAQ. I did pull up a page show. I wanna show you real quick so you can see their refund policy. This one here says delivery and returns, ambient non-chilled items, because obviously they're selling foods here. Daytime, anytime, free on orders, over 60 pounds. UK morning, pre-12 p.m., 10 pounds. London evening, 10 pounds. In London, same day, 30 pounds. Please note if your order contains a mix of chilled and ambient products, we aim to deliver chilled items as a priority. And in some cases, ambient products may be delivered separately. Number five, make yourself available for customer inquiries. So very important. We have a ticket system. So anybody can go to any one of our page and click and get support. Once they click on that, it's gonna pop up and it's gonna have frequently asked questions so they can type in any subject matter they want and get an answer on that particular question. However, if they wanna put in a support ticket, they can do that. When they put in the support ticket, it comes directly to us. We get notified when that happens. And the way we do that is through CARTRA, guys. They have a free support ticket system down in the description below. If you're interested in CARTRA marketing and you should be, if you're selling stuff online, you need CARTRA, trust me on this one, save you a ton of money, make you a lot of money. But CARTRA down there, if you click on that link, you can watch a video and all it will do for your business. And one of the things is support tickets. If you like CARTRA, you can actually get a trial for $1. So I would definitely recommend you checking that out. That's our affiliate link. We are an affiliate for CARTRA. Number six, have detailed product information. Now, I see a lot of people start businesses nowadays and they think, well, I'll just download the picture from the wholesaler and I'll download their description. I'll put it on my website. Nothing could be worse than doing that. First off, if you download their description, you're gonna have what's called duplicate content. That means a whole bunch of people have downloaded that same description. And if it's written, just like everybody else is out there, it'll be duplicate content and your pages will never get shown. So what you wanna do is rewrite that content. I know it takes time. But if you don't wanna do it, you can hire a content writer and say, this is the information. I wanna expound on this. I wanna make it more detailed. Give it to them and let them write it. You can hire somebody on Fiverr, Upwork, any of those places. But it's super important that you do this detailed information because if they get all their questions answered and you have all this detailed information, they're much more likely to trust you and abide from you. Number seven, consider giving away samples. Now, you may not be able to do that with your products, but if you can, it's a great idea, especially if it's food products. We ran a sample thing for probably nine years. And the only reason we had to stop doing it is when the illness hit the world, well, we didn't have any supplies hardly. We couldn't even sell anything for three months because we ran out of foods. But that sample thing was proven that the average person who got a sample later on would spend up to $220 with us. So those samples were super important. And I think it would be important for your business too. Number eight, and I kind of touched on this a little earlier, but have an FAQ page, Frequently Asked Question page. I can't count how many times I get a ticket from somebody and they want to know what the shelf life of a food is or something along those lines. And I can direct them to my Frequently Asked Questions page and it gets answered. Once they get all their questions answered, they're much more likely to buy from you. And if you can set up these questions in advance and what you want to do is kind of think about, you know, what would they be concerned about? What would their problems be? Make a list of all those and just do questions and answers and put it in an FAQ on your website. Number nine, fix little things that can erode trust. Now, what are things that can erode trust? Well, number one is lack of information. If they can't find any information, you know, that's going to erode trust a lot. So you want to have as much information as possible. You can't put too much information on your website. It's just impossible. The next thing I'll tell you is look for obvious things like spelling errors. If I go to a website and I see a whole bunch of spelling errors, that's going to disturb me a little bit. I'm going to say, well, they don't have a lot of attention to detail if they have spelling errors. Same thing with grammar. If your grammar is poor on your site and there's so many grammar checkers now, there's Grammarly that's free. I use it all the time. You could just run it through Grammarly and see what's wrong on your site and find those errors. If you have pages that don't load properly, if you have pictures that don't look good, all those things erode trust with a customer. You want to make sure every page in there is clean and neat and doesn't have any errors whatsoever. So with those nine things, you'll be able to build trust in your customers and start getting customers if you don't have any. I hope you enjoyed this video. Please put these things into practice. 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