 This is the question that everyone wants to know is that how do you, you know, what, what is the algorithm looking for? I've done videos that have done so well, and then they've just, nothing. So retention, retention, retention. And it's retention for a certain amount of time. Like, my biggest video this year was, the hook was me sitting in this very chair and I said total time clapping. Yeah, I saw that one. But that hook, that's a strong hook, was relatable and going total time clapping. What the fuck? Yeah, yeah, yeah, I've got to say this. And then I said something that bridged that hook, where I said, okay, this is something that can be quite, I said crude, I meant crude. But that was one thing. Yeah, I'd prove the opposite. Yeah, yeah, prove the opposite. But I built up a climax. Like, built to a climax? No pun intent. Right. And then when I gave them the golden nugget, which is what I told them that the watch did. Great idea by the way. People, yeah. Every dude wrote that down, I reckon. But in the comments, it was just girls tagging each other. Oh, really? Yeah. Girls tagging each other. Yeah. I thought you'd be tagging the boys. Like, oh boy, come on, let's give this a go. That as well. But I also accidentally timed it perfectly with Apple's release. Apple's new Apple Watch release. Oh, really? So yeah, the Apple Watch hashtag was trending at the time. And my video was number one of TikTok. Oh, wow. Yeah. Oh, that's huge. So how many views though? Like over six million on both. Wow. So TikTok, six million Instagrams. Yeah, that's massive. Yeah. That's bomb. That is cool. Welcome to the Sevo show. We have Adrian Allerberg here. Good day. All the way from Croatia. All the way. Yeah, flew in this morning. Yeah. And my accent is already this good. Amazing. Amazing. I'm just ever graded today. His approach to culture quickly. This is the first ever set up like this. We have the main cam where you can see all of us. We have the guest cam. And then we have my cam. And hopefully our good friend, Ryan, behind the decks, the producers switched on by switching on the cameras. So yeah, see how it goes. If it fucks up, we'll figure it out later. I'm the guinea pig. Yep. If it goes wrong, just delete my podcast and we'll never hear from you again. Exactly. So we've had a couple of cracks at it and the main camera conked out for some reason. But we'll figure it out. It's all in progress. That's it. You're living on the court. That's it. So we'll just do that one. And then, yeah, we're away. So thank you for being here. No worries, man. Thanks for having me. We caught up. Everybody listening at home. We got together online. And on TikTok, we discovered one another. And then we formally first discovered each other in real life and got to breathe each other's air at the This Is Perth collab, which is a little baby that we're growing. Yeah. And yeah. Still working on that? Yeah. Yeah, still going. Going well. Going to go for a third kind of installment soon. Nice. We're just trying to tinker out a few other things that we're going to do a different format as well, not just in the studio, but outside the studio roaming around. See how we go. But lots to do. But about you, how did you get here? What do you do? And tell the audience. My background. Long story. But I basically, when I was 18, decided I wanted to give Stand Up a go. And it was like a bucket list thing where it was like, I felt that I was funny. Like I was always kind of the funny kid at school. But then when I got to 18, I was like, I saw Stand Up. And I was like, man, that looks terrifying. So I was like, I feel like I need to do it. I don't know. It was like one of those like, I've got to, like a bucket list kind of thing. Like I got to jump in the cold water and give it a shot. I did it. It was the like scariest thing I've ever done. Have you ever tried doing like just Stand Up? I've done public speaking, but not try to specifically be funny. It's, yeah. Well, the thing is like when you public speak, when you're, let's say you're doing acting or you're doing some sort of speech, it's like, you know, you're saying things on stage, but it doesn't really matter because you, you know, if you, you just kind of trying to remember, right? You're saying lines from a play or something. It doesn't matter what you're really saying, as long as you remember your lines. Here, if you screw up, you can screw up by forgetting your lines, forgetting what you're going to say. But you're also then trying to be funny. Like you're also trying to convince these people to laugh at you and you're on the line because you're trying to be as funny as you could possibly be in five minutes. You're putting yourself all out on the line. So it's like, it was scary. It was super scary, but I loved it. Didn't do a whole lot of Stand Up for a little while after and then got back into it. Somewhere in there decided, look, I kind of prefer making video content. I wanted to give that a go. I'd done that when I was a kid. Am I the old like 90s VHS cameras? I used to like make videos on that when I was a kid. So I started making YouTube videos. I made these like a long form kind of review videos. And then one day I chased my cat around with a microphone. Right? I was trying to be like an ACA reporter like interviewing my cat. And that video got like 60,000 views. And I was like, damn, here I am putting like two weeks of work into an eight minute video that no one fucking watches. And then I chased my cat around 16 seconds and you get like 60,000 views. To me that was huge. So I was like, I should probably do that first. And then I just, that was it. I just kept making short videos. Did that on YouTube and Instagram and built a bit of an audience. And then in 2017 or something, a friend of mine in the comedy scene got in touch and they're like, you know, channel nine always looking for sort of, you know, talent. So I started doing a little news talk segment on the pulse of Perth. That was every week. And then after that got a full-time job at channel nine. So I was like the weatherman and roaming reporter here in Perth every morning. I was always like a, like a new location, doing all kinds of fun stuff. So, you know, the guys, they send it like, yeah, we're here at this puppy adoption day or we're here ice skating or we're here doing this and that. So that was me for like all of 2019. Did that on the national show over Christmas in 2020. And then, yeah. And then since then just social media just ticked off like my format has been short videos. And then TikTok came up and short videos became the thing. How did, how did somewhere in there you became a teacher? Well, that's, yeah. So that was my fallback. So I was studying in the like between 19 to like 22. I was studying and I did psychology in English because I enjoyed those things. But then I was like somewhere in there is when I got back into stand up and I was like, cool. I want to pursue this. I feel like I'm good at it, but I need a safety. I need a backup. And I don't know that's kind of like, you hear that advice where it's like, oh, you've got to get a hundred percent into a man. You can't be half pregnant. You've got to be totally committed. I kind of disagree. I think you need a safety backup. Otherwise you put an insane amount of pressure on yourself. And often like what you enjoy becomes work. So, yeah. Anyway, so I studied that to be a teacher is backup. And then I did about six months between teaching and getting my job where it was like, if I commit to teaching now, I'm probably just going to really enjoy it. You know, enjoy having the money, get a mortgage and go down that path. And fair enough. So I gave it six months where I didn't work. And in that six months I ended up getting the gig on nine. So I was like, cool, this is meant to be pursue that. Nice. That's my story. I'm very sweaty by the way. So what did you, what did you, why did you start becoming a teacher though in the initial stages? Like, did you, did you have that end point where you were like, yeah, as soon as I get a job, I'm going to become a teacher forever. Did you have that? I'll get this for the safety net. Did you, did you have a strategy there? It was like, it was, yes, it was kind of safety net, but I knew it was a safety net I would enjoy. You know, it's not like, I'll just be a teacher. So you knew it was going to be a safety net from the beginning before you started studying. No, no, no. So I, when you study the certain degrees like English and like philosophy where all you can do is teach English and philosophy. You know what I mean? Like it's like one of those jobs that you can't really do anything else in. So I had started English and psychology. I was kind of lost. I didn't know exactly what I wanted to do, but I knew I enjoyed studying those things. And then my wife actually started studying teaching and I kind of just picked it up from that. I was like, that's actually not a bad idea. I'd probably enjoy that. I'd probably enjoy doing that. And so I was like, cool, let me just have that on the side. Let me, let me have that as the eventual degree. UWA, that was like the last year they were offering a one year degree versus two years. Let me do that. And so yeah, it was like, it was a backup, but it's like, I enjoy it. Like I've done it and I really do like it. But as you know, you've got to pursue what you are. You live once, man. You've got to pursue what you're absolutely passionate on. That's it. So you got your job, are you still there? No. So I did relief. I realized that if I do full time, I'm not going to give it the time, like comedy, the time it needs. Because you know, when you're full time teacher, man, you've got homework, you've got like, you've got all your assignments, you're marking all that kind of stuff, exams. So I did relief for a while. And just recently, I'm working with my brother who works in kind of like with kids in a simpler sort of way, but kind of like disabled kids. And so I'm working with them. That gives me like four days a week. So I'm kind of a bit more flexible. Gives me time to make content. Yeah. So you're doing like a care as well. Pretty much. Cool. I do a lot of things. Yeah, it's awesome. Busy man. Yeah. And how old are you for the audience? I am 29. 29 and you've changed your careers a few times. I've changed my careers about 29,000 times. Yeah. I can relate. And you're no longer kind of working with Channel 9 at all or? No. So what happened was pretty much COVID. Like it was a case of just their resources get kind of swallowed up by Sydney because they're the big network. They have it all. Perth is like a small market. So that they can outsource things, but they can create like Perth looking weather from Sydney so they can just pay their guy who's already doing it to be like, hey, by the way, Perth, 29 here in Armadale, you know, and then he can just do that. And they don't need to pay a whole production team here in Perth. So it was a financial kind of thing. Fair enough. And yeah, that's kind of the way the industry goes, unfortunately, but it was a sick job. Absolutely loved it. And yeah, so I'm kind of going at it on my own now. It's like being pushed into like, build your own thing now. Yeah. And I think that's a good thing. I think in this day and age, like you need to kind of have your own audience. As you know, like it's that kind of, that gives you, I don't know, gives you more control. You know, when you're working in traditional media, it's great. It's awesome. But you're still an employee. And it's like you're going to, at any point they just be like, sorry, catch you later. And you felt that. So. Absolutely. Yeah, totally. It's quite a shock. I must say. Here we are. So you, how long did you get married? How long ago? I got married a year and a half ago. March. March last year. Yeah, there we go. She liked it and she put a ring on it. There you go. She proposed to you? No. Just going with the Beyonce. Yeah. Fair enough. Yeah. Okay. When did you get married? I got married two years ago yesterday. Really? Yeah. Congratulations. Yeah. It's a big, thick wedding band right there. Yeah. It's all about the Russian thickness. It's the jab. You know, you can just protect if anyone comes to steal it. Yeah. Actually, some of my fellow Eastern European Russian comrades recognize that they're like, you're Russian. How do you know? They're like, that's a Russian sort of. So is that a thing in Russia? They have thicker. They have thick fucking brass. Really? It's a brass. Yeah. You got a brass ring. Yeah. It's nice to meet a man who has a similar amount of knuckle hair to me. So there we go. Yes. We have that in common. Yeah, actually. Just like a Yeti, man. People go because I get all the way to the end there. There's just the camera there. That's yeah. People get weirded out by it. I'm like, yeah. And then all around. And there's just like a line. Bro, bro's got a fingernail here. Dude, it goes all out. I had to trim my arm here yesterday. Look at this. Yeah. You see my dad. Why did you have to trim it? It's just too much. I don't know. Don't need that much arm here. Welcome to the Sevo show where you get to listen to two white dudes talk about their hair on their arms. What a time to be alive. I hope you enjoy the value. In today's episode. So you discovered tiktok. When did you discover that? Was that where you had that cat viral video? Was that YouTube? No, that was YouTube. That was YouTube. Was that before shorts as well? Oh, yeah. That was like five years ago. You had a 16 second video go viral on YouTube. Well, it depends. I don't know. At the time it was like 60,000 views. It's up to like around a million now. Oh, yeah. Time. Yeah. Because that monetized you. Is that count as a monetized video? I don't. I should probably check. I know. Like I check my YouTube revenue account and after like, like five years, it's like, you've made $49. So it's like, you know, it's like negligible money. Yeah. But maybe, maybe I could check it now. Yeah. But yeah, it was kind of viral. I don't know what's your like, what do you consider viral? Like what number depends on the platform? I mean, depending on who you are as well, like if you have over 300 people commenting. That I would consider that pretty viral because like, imagine a room full of people talking about you and what you just made and there's 300 of them. That's pretty viral. That's viral. Yeah. But again, it's subjective to the platform and where you're at. So if you've just started an account and you get 100,000 views on Tiktok, I reckon that's pretty good. That is good. But I think in our, in Tiktok nowadays, anything over a million views is pretty hard to do. And I would say in the scheme of things, that's a viral piece of content. This video I think got on, because back then it was like playlists. Yeah. Like there'd be like a big playlist, instant regret. I think that was the name of the playlist. Oh yeah. Something like that. I think he put it on there and then that's kind of where it blew up. But yeah, I had one video go proper viral. It was me pretending to be a vice journalist and the video was how Vice writes an article and it was, I'll describe vaguely the video, but he's sitting there thinking of idea, can't think of anything and he pulls a dildo out of a box and he throws it at a whiteboard and then it's got like minority poor country and drug and it lands on like transgender, Colombian ketamine dealer. And then the vice article comes up, check out these transgender ketamine drug dealers from Colombia or whatever. But that went fully viral, man. I got retweeted by Joe Rogan. Oh wow. Yeah, I know. Someone sent me that ages ago. But yes. So I think that was the one that I considered like properly viral where it went like different countries and stuff. Yeah, I agree. But yeah, you know, now then you'll get your million, two million views. Yeah. But it's always fun. Yeah. If it's a niche that I'm interested in pushing out and it goes viral, that's the best feeling is like any time of my interview ones come out. Like there's a one that I put out last week about these Kiwi kids. That's just hit a million the other day. Nice. On Instagram. No, on TikTok. On Instagram, it's not like it's not as performing that well, but it's still up there. But that's always the best feeling. And I feel like I've kind of not been sucked into a specific niche myself. The niche is me. That is great. Like that's what I want to do. Like because you find a lot of creators do a bunch of shit. One thing works and they just do that. And they just do it over and over and over and over. And it's like that will get like meteoric rise. And then it's this sad drop that they never quite recover from. And they don't know how to pivot. Yeah, exactly. And then you see them like, you know, like two years later making the exact same formula over and over. And they hate themselves. Yeah. Or, and this is something that, you know, some people I've had I've seen, they become successful and it still keeps working for them. But I know deep inside they have died. Yeah. And that is, I don't know if that's worth. It's worse in a different way. You're still getting the result. You're just not feeling it. No. It's like, well, what's the point of the result? The purpose of trying to get results is that you feel good, right? That's what we're all chasing. And all of a sudden you become an employee of your own brand. Yes. Which is like a nightmare. That is a good point. I've never thought of it like that. Yeah. I see it all the time. And over the last three years, I've seen people that just, oh, they, they even come to me and they're like, Seth, what do I do? I'm like, do something different. Yeah. What do you, what do you want to do? Like, what is your thing that you love doing? And they, they start doing it, but it doesn't work for them. No views. Not immediately. And then they revert. And I'm like, you've been sucked in. They would immediately try it, I reckon. And then it would be like, ah, it's not working. Let me just go back to the old favor. Because it's like, it's like a drug, man. You get all those views. And man, that red bubble pops up and people are like, oh, give me more, you know. Dopamine hit. Exactly. It's dopamine hit. And so they're going to try something new. It's not going to work. And they're going to just go back to the old favor at the old, you know. Yeah. So the way that I've combated it, anyone listening and actually wants to know the answer is you have to have an 80-20 rule. 80% what works, 20% experimental. Just keep doing that. And your 80%, stuff comes out of that. Stuff gets retired. It becomes vaulted, right? You are your own TV channel slash TV station. Each channel has what? TV shows. Each of your TV shows in your TV channel are content pillars. And within those content pillars or TV shows are the series. Season one of this show about Adrian, you know, talking about transgender people from Columbia. That's all my shows. With dildos and shit, right? And then eventually people will get over that series just like in real life TV shows or fake life TV shows. You know how like you got your TV show that just drags on for like 12 seasons? Like The Walking Dead just finished up recently after 12 seasons. I stopped watching it after fucking two seasons. I was like, this is too predictable. Yeah. Go straight to the comments because that's what I do. And it's everyone's like that shit should have ended years ago. Really? Nah. My wife just watched that last episode. Yeah. You know, same with Game of Thrones. But again, this is all subjective. Yeah. I mean, they really screwed up those last two seasons. Simpsons would be the best example of that as well. Yeah. Right. First 10 seasons. Yeah. The next 700 seasons just fucking rubbish. Yeah. But can you think of someone that's done it all time correctly? Consistently? Yeah. Breaking Bad. Yeah. All their seasons were good. But that was only five seasons. Five seasons. But someone that's still around that's been doing it for longer than let's say 20 years. Do you mean a show? Yeah. I can think of two that I personally like. One is South Park. Yes. Yes. All time. All time. They've never, never had a bad. Maybe a couple of episodes where they went back to like the, the medieval times and they did some weird fucking spin off that I kind of didn't vibe. But they always came back and nailed it. The reason was they kept relevant. They kept with the times and they had a formula that works. But because there's more than one of those characters, this is what I've never been canceled by the way, because no matter which one, it's always Cartman that's always saying some fucked up shit. There's always an opposing view from one of the other boys. Probably like Stan who's more level headed kind of. Yeah. Or yeah, there's always an opposed view. So that the crowd that's watching the TV show can never cancel them. Yeah, right. That's the same. So you can almost say anything you want as long as Stan is there to be like, hey, you know, hey, that ass, what do you, what do you, I disagree. That's wrong. Like calling people, you know, the, the Kyle, keep calling him a Jew and Kyle keep calling him a fat ass. And then they've got all these little things. They, it's amazing that haven't been canceled. Yeah. It's, but it's a whole infrastructure they've created that's just, it's, it's very smart. And they, they even try to get canceled at all. It's not going to happen. It hasn't happened yet. I just, I think they're beyond it. But they have a current season. I think it's season 25, maybe. Yeah. It's season 25 season. And they've, they had the same Patrick's episode that I haven't looked it up recently. I don't know if there's any more episodes, but it was brilliant. Absolutely brilliant. And then I looked at one of their most offensive episodes where they had the Virgin Mary statue and it was bleeding out of its ass. Oh my God. There was the Muhammad episode as well. Oh my God. It was pretty controversial. But like the, the going back to the point where whatever your TV, personal TV station is, if you have different TV shows in that and each of those TV shows have different seasons that cater to the audience, as long as you have multiple streams, you, it's like revenue streams, like income streams. One eventually may turn off. And this is why millionaires and entrepreneurs like the successful ones, they have multiple streams of revenue. If one decides to die, you've got others that are still kind of like going well for you. Whereas the majority of the population, they have one revenue stream and that's their job they have. They can get fired from it because of a pandemic or their job. They become redundant. And then they start complaining, going asking the government for handouts. Meanwhile, the more clever people, the entrepreneurs, they go, oh fuck, I've got passive income from here. I've got a shares portfolio here. I've got a rental property here. And fuck, if I lose my job, it's smart. It's diversifying. Diversifying. You diversify in every way you can with your income. Yeah. With your, yeah, with your content, like you said. Yeah, never have all your eggs in one basket. Totally agree. And that's what creators and influencers are doing wrong. They're doing that. And it's like, I have another theory, sort of kind of analogy. You have creators who are like, they get drafted. They get a couple of videos that go viral and they get drafted to a specific platform, right? They get drafted as in the platform. They become like a player in the game. Okay. And they're rookie. They're doing well. They get better. They get more views. They get more viral. They get more followers, whatever. They're in their limelight. Like if there's shelf life about two to five years maximum. Yeah. Closer to two than five, because that's what I'm seeing. Same with like NFL players. Their shelf life is two to three years. Majority of them. Really? Right? Yeah. Yeah. But everybody tries to be like Tom Brady, right? But in that, during that small period of time, you need to obviously, you know, enjoy it. Milk it. But know that there's a means to an end and you have to think laterally and then outside the box and post that career to survive. So creators and influencers, what they need to do is they need to get good with business. They don't. They just think it'll come to them. They're enjoying their fruits with their labour and they're thinking, oh, I built my account up and all this shit. And then they start complaining going, where are my views? This is my livelihood. Toad to girls and lonely fans. They're like, oh my God, I got banned off TikTok. It's my only revenue. It was my main lead generator. I'm like, well, that's your problem. You didn't go to other... Multiple different sources. Multiple different sources. You didn't hustle it enough, you know? You thought it came easy for you. And that's what I realise now. And I can help these people. Whether you're in fucking lonely fans. The biggest mistake only fans people make, and I'm not just saying girls, but others, is they don't put their money and pay their future selves first. Because their shelf life is short as well. Of course, yeah. Right now, we're in the peak. But that Annapol girl and all these other girls, they're all doing amazing shit. Well, it's also by age as well. If you're in that industry, you've got, what, like 10 years maybe? Depends. Less even? Depends on where you put the money, I guess. But, yeah, I'm seeing the cracks start to appear. And I see these girls, they get stressed, they get anxiety, and I'm like, why don't you put the money into a shares portfolio? They don't know how to do it. That's the advice I try and give people all the time. Like, I... I can't remember what book I read this in, but it was like, when your paycheck comes in, the first thing you should do is take a segment of it into long-term investment. Barefoot investor? Maybe. Yeah. Or it was Rich Dad Poor Dad? Yeah. Or Tony Robbins book, one of them. I'm not sure which. Anyway, it was like, take that first segment, invest it, live off the rest. Yeah. So good. Because, like, everyone's like, oh, yeah, now I'll just buy what I need or buy this as that. Or save it. Or save it. Or save it, yeah. So just leave it there and just watch inflation take it all away, you know? But no, so you invest that. And so for me, for the last two years, I read that in a book straight away. I, like, got, like, an automatic... I got the account, the Comstech account, automatically transfers, however much, every single week. And I'll be doing that for two straight years. And I have all this money that I just didn't work for. It's just there now, you know? And it's like, if you just keep doing that, it doesn't matter. You don't need to know shares. It's like, just pick a few index funds, whatever. Index funds. Key word. Seriously, yeah. I can't stress this enough. Just start. And most people won't, but just start. And then you've just gotten money that you, you know, times will go like this. You just don't look at it and you leave it for 20 years. And you would just have all this money that you don't, you know, it's always a risk, obviously. But over a 20-year period, that's going to be up. You know what I mean? And it's like, you forget about it. You don't look at it. You can live without 100 bucks, 50 bucks, whatever it is a week, invest it. Yeah. Your future self will thank you. And you'll get to a point where your dividends actually cover your life expenses. That's the goal. And you're free. Yeah. Yeah, that's financial freedom. Yeah. That's it. Here's what I'm hoping. Here we go. You know, just the influences and creators, I say to them, you can't have financial freedom on social media because you're always trying to chase the bag. You're either securing your next brand deal or your next collaboration and stuff like that. That money is going to come in. And you're also stressing about the vanity metrics of the results of your views and your comments and your fucking chairs and all this shit. Vanity metrics. That's a good term. No good. No good. No good because there's a means to an ends with that. Like last year I was quoting and I was getting over $5,000 per post Damn, and then and I was like, holy shit. That's cool. But then I was like Did I get the value from this or am I just good at hustling? Yeah, you know, I and I want both You know, it's good. It's good to be good at hustling But at the same time I want that if they come back to me again Yeah, I've done a good job But I'm only getting one offs and that doesn't sit well with me because I didn't provide enough value for them to to come back. Yeah, I have a couple of people have come back since then which is great But that's where I you know draw the line. I'm not I'm not money driven. I'm results driven And results driven actually gets you more money in the long term. So that's why I say to influencers and creators whoever you're collaborating with you need to be fully invested with that brand company or business that has appointed you And another pro tip try to deal directly with the brand Rather than like a marketing agency or someone in between. Yeah, right. Why is that? Yeah I've just had a better time doing that. Yeah, it's straight to the point They give you a little bit more creative rain. There's no middleman That's trying to take your money as well because agency is they're the middleman Yeah, right and yeah, I'm making an agency but I'm I don't like the word agency. I want it to be more of a collaborative It's like how much do you want for this? How much would you like to get for this collaboration deal? Okay, cool. And then I'll put a little bit on top of that. Obviously, you know, I need to get paid But what I see a lot of these agencies do is they Approach they have a budget They approach influencers and creators and go Hey, we'd like we love your work blah blah blah found you on instagram all this shit. You can see it's all templated Yeah, they just put your fucking name on the top. I get that. Yeah, and then yeah, and then they go We're we'll give you this in exchange for a video like contra like No, this is how much money that these are my rates. Yeah, and then they go. Oh, oh, it's not within the budget It's like no it isn't it is within the budget You've come to us first the better creators But now the quality of the creators are going to go down based off of what your profit margin wants to be That's what i'm seeing. Yeah, and that's bullshit because then who gets The shit result the client So that's why I suggest to people see if you can deal with directly with the brand Because then they understand the value. Otherwise the the value is diluted Even sometimes like agencies. They're like, what's your idea? I'm like this and they're like, okay, cool I don't know or they'll tell the client the idea and they're the message will be kind of diluted So that's why I always try to get in front of decision makers That's a really good idea because then and there's just less Opinions in there as well. Yeah, because yeah, like as like as a comedian you you you want creative freedom You want to be like I I've spent my life trying to figure out what's funny. I know this is going to be good This will work But then you've just got like 50 different corporate people being like oh Maybe don't do that or maybe you could offend people if you say that and it's like you just water it down to the point That it's just not funny. It's not even interesting anymore. Well, they're not going to get the same results, obviously Yeah, and you're just an employee again being a body Like and you could still do that like I approach creators all the time saying Hey, would you like X amount per hour to come and be just an actor You don't have to post anything on your channel or anything you just come in This is the product we're doing. This is kind of the vibe that i'm feeling Are you able to come in and I'll be the creative director? I'm not yeah sick And the content did really well nice and even I've got one specific person when I got her to be involved She put she actually ended up putting it on her channel. Just like good content. Yeah, and and Most views on the channel. She's had in a long time. Oh really and that's what you want You want like a like something sponsored to go viral because that yeah, like you said it feels nice to give them results like I've had um Yeah, like I've had everyone kind of charges differently or you know gives differently. Um, I've had companies who who gave real generously I got really self-conscious like shit man. Like I once I make this video. I'm not in control of how many views this gets I'm sitting there like more anxious about that than I am about my own videos. I'm like, whatever I just I want this to go well to one day to get good. Yeah, and I feel guilty because I'm like shit, man Like they've just you know, it paid me however much and I've just got like 600 views here you go And I just feel bad. I'm just like man You know, they're not going to come back. So it's yeah, it's it's stressful It is you don't really like it and they've also signed off on the fact that they like the content Yeah, so it is obviously it's you know, they've taken the risk. Um, but you can't help but feel bad No, you can't work. I want it to help you guys as well But but then you're a slave to the algorithm Well, yeah on on tiktok. You just unfortunately always a slave to the algorithm So how how to combat that is you Pitch it as you're creating content for them as the brand ambassador for that campaign or whatever You posting it on your tiktok is a bonus It's it's like it's like an add-on that's free Yeah, right But you're explaining that what they're paying for is your time to produce the content from their angle They're paying for I think they're thinking that they're paying for the audience Yeah, like they want your reach. Yeah. Yeah. Yeah, but it's not guaranteed because the algorithm is fucked The engagement just gets less and less as well. But then then what I do is I also offer them Free kind of boosting they want to boost it on my end. That's fine easy Great. Also, they pay for boosting on your yeah spark ads. This is a spark as a right But I have one so much here. Yeah, but I have one recently It's it I have one recently where The the agency I dealt with they boosted a video and it had like 300 400 000 views Right, and that looks impressive as a vanity metric for the client. Yeah, and I hope as hell Hope that they don't report that to their client and go. Oh, look, we've got you 400 000 views because that's bullshit How many sales did they get did it convert? Yeah. Yeah. Yeah, that's what I that's what I want to know as well. Um, but I look at the Um, the metrics like the the the retention rate when I first initially posted it without boosting It was at about 30 40 000 views and the retention you want is at least half of those that audience to watch half of that video Right. Um, sorry, sorry total amount of people Um The average watch time is above 50 percent So of the total audience that's watched the video At least half of the videos watched on average that seems like an ambitious goal But that's that's that's I've noticed that that is part one of what you need to hit To for the for the content to be pushed out further. Oh really? Yeah, there's a tipping point And then the second one is of that entire audience that watches all your content a quarter of them So 25 have to watch the whole way through Right, so there's two metrics. So these are these are like, you know, the algorithm That's what that's that you figured out. Yeah, because everyone wants to know this This is the question that everyone wants to know is that how do you you know, what what is the algorithm looking for? It's because I've done so well and then they've just nothing so retention So retention and it's retention for a certain amount of time Like my biggest video this year was the hook was me sitting in this very chair and I said total time clapping Yeah, I saw that one But that hook that's a strong hook was relatable and going total time clapping cheeks. What the fuck Yeah, I want to listen. I gotta say this and then I said something that bridged that Uh hook where I said, okay, this is something that can be quite I said prude. I meant crude So that was one thing. Yeah, it proves the opposite. Yeah, it proves the opposite, but um, I I built a built up a climax Like uh, built to a climax no pun intended, right And and then when I gave him the the golden nugget, which is what I told him that the watch did Um, great idea by the people. Yeah, people wrote that down But but like in the comments, it was just girls tagging each other. Oh really? Yeah girls tagging each other Yeah, I thought you'd be tagging the boy. He's like, oh boy. Come on. Let's give us a go. This is sick That as well, but I also accidentally timed it Perfectly with apple's release apples new apple watch release. Oh really? So yeah, my um the apple watch hashtag was trending At the time and my video was like number one On the of tiktok. Oh, wow. Yeah. Oh, that's huge. So how many views they get I like over six million on both So tiktok six million instagram six million. Yeah, that's massive. Yeah, that's viral That's that is truly viral and that was there But I think the the elements that I take away from that are the hook needs to be strong Yeah, right and there's a dead giveaway where people are saying the first three seconds are everything The algorithm or the the app actually reads what you say or listens to what you say in the videos It's why there's captions automated, but specifically in the first three seconds Right. So you need to pretty much search engine engine optimised seo Exactly What's happening in the video in the first three seconds with clear wording? Yeah How does it how does the algorithm know that what you're saying there pertains to the whole video though? It doesn't necessarily but if you keep peppering that word and reimbur and and Helping it out within the caption. Yeah, that will potentially work as well. Yeah But then that comes to retention, right? So if you say Here's a way that you can get rich quick, right? And then you talk about some dumb pyramid scheme The audience is going to click away as soon as they figure that out. Yeah, hence the retention strategy, right? So retention strategy at least half the video is watched by on average by all of everybody That means it's a good video and then yeah the quarter of that audience watches the entire video So half of the of the half Um, and that's signals that the the that is helped by the initial hook of the first three seconds Yeah, yeah. Yeah, because I feel like the algorithm just knows just knows Fascinating. Yeah, they have developed some crazy technology. Yeah But because of the attention span of people you need to have The first three seconds absolutely without doubt told spoken to the audience. This is what's happening If you have if you use the words your or you as well That is something that I've noticed that people really and if there's a way to incentivize people to engage earlier Not at the end but earlier If you can get them into the comments But within the first five seconds that video is playing in the background over and over and over There's there's what would Inspire someone to do that early verse later at the end fair enough Hey, leave a comment if you this is at the start though Who's going to pause the video like for what reason would you propose a opinion? Oh really opposed opinion. So you just getting like hate comments This people be like no fuck this man. I'll totally disagree Kind of which is still good because they just want emotion, right? That's the easiest way to do it the hardest way is doing it without trying to do it with shock value So comedians have it easy because they can just say, you know Parma instead of parmy and then away they go. Yeah. Yeah, and then But yeah, it's there's a whole art to it and but like mr. Beast does it well And and it's just you just tell the audience what's about to happen And if you do it quick enough and fun enough and engaging enough and and instill a sense of FOMO that makes it look like it's in the moment That's where the audience will stick around and Anna Paul does it She all her content Looks like it's in the moment then are there some girl that got popular on tiktok Right in she lives over east and she's got only fans and she's a real girl and all this shit Right, right. Um, no hate to her but you know, there's categories that I put put influences in and there's two Yeah, do they give me long-term value or do they entertain me? Right, so there's a quote that I love the the quote is um Fuck I gotta make sure I nail this No, that was the quote. There was Fuck I better make sure I know that's the one That's right, that's right. So it's um victors love education victims enjoy entertainment Hmm Do you want to be a victor or a victim? That's good, right? Yeah victors love education because education is what propels them to become better people Yeah, no matter what they want to do victims just watch entertainment and that entertainment is Most of the time quick dopamine hit rubbish. It's a distraction. It's like my life sucks. I'm unhappy I'm lazy. Whatever I worked my day. I just want to switch off man. I don't want to you know And that's fine. And that's fine. And that's fine But it's like There's no gonna grow no, they're not gonna grow and that that that content is fuel to the fire And that's my next like major pivot in my content I want to do these podcasts to talk about this shit Clip this specific part and pull it out Even though it's not gonna do well compared to my eating chicken wings and all that shit. Of course. Yeah. Yeah I'm still gonna put that in there But there's and with kids being an educator, you know this Kids have uh opportunity open window opportunities where they're willing to learn something. Yeah And sometimes it comes randomly but sometimes you can nurture it to to open up depending on how good you are Yeah, but if they're in a mood to learn something and your video comes up and they go I said it's normally funny, but this is different. This is not a style. What's he talking about here? Oh No, shit That's something that I needed to learn today. So you got them with the chicken wing videos, right? So it's like you you open the door with that they they like you and they recognize you and you're a trusted fear And then you kind of sneak in some education. Yeah, and then that gives them the long-term value So it's like I appreciate the fact of doing both where it's like entertain and then slip into education And obviously you want to do more of that education, but that's great But you've got a like a big audience now and and you are able to do that Yeah, it's awesome. Edutainment. Edutainment. Yeah. Yeah. That's right So if you're able to do both at the same time put logic with humor Add in an opposed opinion. You've got three elements It's it's called the There's like a name for it. I keep forgetting it. Yeah There's three elements there. There's also a fourth element which is imagination. So making it different than other people's Creatives that side. This is in terms of the algorithm No, yeah This is in terms of like creating the best piece of content that you can possibly do and then you have Yeah, something that's engaging and yeah the opposed opinion and there's a few there's a few others there Um process uh process communication model. I think it's called. Yeah, and but if you can Bring in My two favorite are logic and humor and then opposed opinion Because people debate about it. You know, they make you make them think about it. Yeah, and if they think about it, you've got them Yeah, right So and that's where I come in and go. Well, look at these. Can you know that article? Did you see the article in the sunday times on On sunday, um with me in it No, so I gotta say I read the paper. I don't I don't either. I just got fucking tagged to smithereens from it What are they? What are they right? So there's an influencer and I don't even know her name. Um, she lives in perth And her husband got arrested for killing his mum my Apparently went to school that there you go. Yeah, so Perth now in the sunday times and whoever fucking you'd know more than me which media company owns that shit Uh, sunday, uh seven west. Yeah, right. So I don't even know who the writer was, you know, thank you for the shout out I guess But they thought it was publicity is good publicity But this is what I don't get. They thought it was a good idea To take a a tragedy and put me in the fucking limelight. They don't even call it limelight and go Okay, so we've got an influencer's husband who killed his mum Oh, by the way, here are the other influencers out there that are considered a list In Perth you're like the representative of of influence. I called my mum up straight away. I was like mum You're good. I'm not gonna kill you. Yeah I had to tell my mum that as well by the way Yeah, wow, I was like, what the fuck and I'm like, do you comment? Oh, I don't give a shit. Yeah, but like I'm reading the comments on facebook and Perth now website And there's one that strikes me like like very interesting. It was anonymous by the way As they all are because people fucking keyboard warriors. Yeah, and they literally just roasted everyone In in the list all the influences. Yeah, just right. All right. These two if I could nobody's pushing out products and shit this guy's This guy's you know Saying that he's connecting other people and stuff and again, no disrespect to any of them. This is something someone else said, right? I'm not necessarily agreeing with them But the way you categorize me was this guy looks like he should be able to crime stuff as watch list Well, look you got off kind of light on that one. I reckon that's not too bad But it but it like it got to me for a moment because I never wanted to be on the influencer list or anything like that. I didn't give a fuck I started to do the tiktok stuff because I wanted to relate to the kids at school as a teacher And I successfully did that well and truly beyond my imagination that did I you know, there was a year eight yearling class This was three years ago. Her name is matty. I can say her name now because she's graduated and I think sometimes Anyway, she She was saying to me. Oh, so you're on tiktok. Look at mine. She had 25 000 followers Um, but all her videos was on private for some reason. I don't know some self-conscious thing And uh, I was like, all right cool. I've got an aim now. I gotta beat that It was a competition. Yeah. Well, yeah, and then I don't know where matty is, but you're bluer out of the water Where is she now? Yeah, it's cool. Um, but there was another girl. Um, Uh, I forget her name, but she had 40 000 followers and I was like, that's a big deal Wasn't a student. She was like hanging out with the crowd When I was doing photography in and around the scene and I surpassed her as well And I was just like, I had good this But um, I'm really just like I didn't I don't give a shit I've always like you said like you with your camcorder when you were younger. That's what I did I just love doing that and now and back then living in Calguli I made a youtube video as well and it got over a hundred thousand 200 thousand views. Um, what was it? Oh, it was actually I figured out how to rip uh tv ads from uh from the tv and put it on youtube Oh, really? Yeah, so it was a 2006. Yeah, which ad you remember? Um, there was it was a Libra pads ad and the guy Was fucking around that was classic. Hey That one and I put it up and we went viral. I didn't know what that meant back then. I was like sick It was hard back then as well. Yeah, that's that's a lot of you But I had a nap. I didn't realize it back then but I realized now I had a knack for it I had a knack for finding funny content. Yeah, and I exercised that skill. Um on tiktok late 2020 around 2020 Um, when I needed wanted to put something up that day because you needed to put something up You've you right keep the content. Let's see. I'd just never and I'd go and read it and I'd go to the news section And I'd be like what's out there. I'm like, oh, that's funny. If I can goat head budding a cat off a fence I was like, yeah, that'll do put that up viral Did you like review it or did you just put the video up? Let's put it up. Really? Let's put it up on tiktok Yep under your name. Yeah, it's one of the most successful videos on my account Really? Yeah, well you could just do that. Well, I didn't want to become a meme page. Yeah That's the point. That's the whole point of shit posting. Yeah Um, I mean I could put it as a green screen video and review it and shit like that But now I'm really honing in on that value like entertainment or education Yes Now I've posting less than I've ever done before Because any content that I put out I'm like is this giving someone educational purposes is their value behind this There is there is a lot more Like structure behind it. Yeah Sock acronym strategically organic content Can I be devil's advocate for a second here? Would you be doing this? If you were still in the chase of growing so you're you're in a position that's huge, right? Yeah, like what 1.2 million followers If you are still at 200,000 and you're like still trying to gain that algorithm still trying to grow You're still trying to hit that mill whatever the goal is would you still be doing this? Or is it now that like you can relax a bit you're like cool. I've done it got to a mill. I'm huge Now I can kind of do what I really wanted. Yeah This is this series about that where our lines are what we talked about earlier with financial freedom. Yeah, right Yeah, you make the money. However you want to make it however you need to make it Just go hustle go hard And then once you've made it cool whatever I'm going to live in freemount and be a barista for the rest of my life Because I fucking can yeah, right? So that works in that way, but if I was to start again I would Really just now that I know what my tv shows in my tv Excuse me on my tv channel. Yeah, I'm just going to go in on them, but I don't know the alternative But if I was to and this is what I do I consult people when they start Know who you are know what your intent is with what you're doing And just go all in on that but also share your quirks as well And that's what I did. I shared my quirks my height made take took the piss out of my height Did the chicken wing thing that was all me anyway That was all me sharing my life as it was anyway. Yeah, so everything that I share Still now is the shit that comes out of my head. Of course So it's not me going. I need to go viral. It's just me going I'm bored. I'm going to put out a video today. This is funny. Yeah to me. It's funny. It's not I hope this is funny. I hope it goes viral. There's no There's no Thing behind it where I'm like this needs to work This has never been that yeah, and I think for because of that That's why I'm a lot more chill and I don't give a fuck about you know views in that When our video bombs it bombs. Yeah next one Right. Yeah, I've always thought uh Because like I said when I was first making content It was super long and just straight up man. No one wanted to watch it because who the fuck am I? And I'm and why would you give me eight minutes of your time? Yeah, so I started making short videos That did well and I was like well. I also enjoy that like I enjoy both except All the time and effort of this is not going to really get me anywhere for a very very long time This can grow my audience and then I can do that to an audience who actually want to watch So that's what I'm doing now So I've got a bit of an audience and now I'm making that long form content again But people can watch it which is nice, you know So for me it was always like obviously do what you love, but the things I love like a lot of things It's not like I love only doing one thing It's like I I love just making people laugh and being clever and being funny and doing these like You know making content. That's entertaining. Um but Yeah, it's just like there's Unfortunately, if you're not really well known, there's no demand for that massive thing So it's like bringing them in with this and then pepper in one or two of these and then eventually One day be in the position that you can just do that. That's kind of you know For me, it's been the trade-off between what I really want to make and what people will actually watch The giveaway has always been in cinema trailers before feature films You go to a movie that you were Invest invested to watch in What what happens at the start of the movie before the movie starts that you get a montage of different trailers of upcoming films And you look at all of them and they're all 30 to 60 seconds each short form content Condensing what's going to happen in a video the original tiktok Yeah convincing It's a real. It's a real. It's a short, you know Um and you go. Yep. I'm going to watch that that that I'm going to invest an hour and a half to two hours Of my time to watch that entirely because the trailer convinces me so now we're making trailers of our lives condensed into a A bite-sized piece that people can consume and then when they go, yes, I want to consume this man more Depending on who it is. Yeah, nothing starts there. It's kind of totally consuming this man Yeah, so and that's what I realized. I knew I don't knew this before but when when people discover you on long form content They don't know who the fuck you are. They don't give a shit. Yeah Unless you're able to do it like someone like David Dobrik or Casey Neistat, mr. Beast They they've got short form content within the long form content. It's all like Chapters within the content something else that I learned they have Small bit hook hook you in pay off small bit hook you in pay off Right, it's all just if you look at it. That's what it is. I've never noticed that. Yeah If you look at it carefully, yeah, that's exactly what they also do in movies Yeah, right because it's like a little video Makes up many little videos make a video. Yeah, just keeps you on that keeps you hooked keeps you going. Do you like Star Wars? Yeah, I've watched them. So Star Wars fan, but I enjoyed it. So use Star Wars for an example How many storylines in the are in one movie? I'm watching No, any of them. Yeah, there's many a lot. Yeah Yeah, like when old mate Luke crashed into the fucking planet when met with Yoda Was the whole movie entirely in that in that scene? No, they went back and forth with whatever Hanon solo and Chewbacca were doing and Old mate Darth fucking Vader and everyone's you know, there's different plots happening at the same time Yeah, and same with modern family One family you've seen modern family. Yeah, I've seen a bit. Yeah, so modern family does it They've got different storylines all in the one episode and every scene has a little climax as well Yeah, like the whole episode goes I think this the storyline or the structure is like it moves up Climax and then there's a little end like that. Yeah, but then in that every scene kind of does that And so that all slowly builds up exactly. Yeah, exactly. So that's what you need to do for long format content Right, unless it's like a conversation like on a podcast. So to be successful long form you need Like people make vlogs and shit, right? But those vlogs needs Many moments where you're like, oh fuck. I want to see what happens here. Oh great. That's happened. All right. What's next? What's next? Yeah. Yeah. Yeah, it's like comedy, right? Yes as well What happens do you do stand up that is build up to a big payoff at the end? Or would you rather quick quick bang bang bang bang or something in between my um when I was doing stand up I Like I did about three and a half years. So I by no means did I like master it You know, and that's one thing I always want to go back to at some point Give it a go. Why not keep going? But the comedy that I liked the comedy I like watching Will tell a story and you're right actually you've got punchlines all the way throughout So that kind of keeps you going because you you know when you try jokes that were a long story for a big payoff It's just boring boring boring kind of fun. Yeah, it's like you need to have ongoing punchlines. Yeah, so you're right Yeah, so that's why it's harder to make long form content because it's a lot harder to edit that and structure it Yeah, for sure short form is a lot easier Because it's one single payoff. Yeah, it's like telling a knock knock joke. There it is done Do the next one. We're away. So if you can do both You are doing very well for yourself for sure and the best way to do it is start off long and then Get those snippets trailer Of the movie to then showcase and pepper out throughout all of social media To bring them all in to go where can I watch this as a collection? Oh, there's a whole fucking movie about it sick. It's like jackass My jackass is skit after skit They put one skit in the trailer and you're just like holy fuck. I want to watch this whole thing It's the same thing. It's the same thing. I have been doing that with a longer video So because I've only just started doing this but it's been like, yeah Make the video and then cut little clips to put on social media and that's great. Some of them do really well Some not so much but um, yes, great The same thing as we're talking here like um, I've got four different topics I want to talk about and in those topics again, there's going to be golden nuggets And what people try to do too much of especially mainstream media is they script it? Yes, which I hate The whole reality tv thing fucking scripted the whole talk show whole host thing It's fucking scripted even the really top romp the specs and whatever it's called. No, have you been paying attention? That show. Oh, yeah It's all fucking pre-written. I had no idea I was like, no, why yeah, they don't do them off the cusp Well, they get comedians on there, right? Yeah, I don't think I've watched the four I've watched bits and pieces, but they get they get the questions beforehand So they can write jokes about it. Yeah, so I've been told That probably makes sense. Yeah, I haven't personally confirmed this, but I've been told by people in that industry Why not? There we go. Yeah, like make some excitement here, but it takes the magic away It's like it's like it's like finding out something like Santa Claus. This is real. Yeah. You want to say that to that? No, no, my audience doesn't believe is listening. Sorry guys spoiler alert But yeah, um Yeah, well, but you can always tell like a like a totally improvised joke And there's a different feeling about it It's like like like when you're watching a stand-up show and and it's obvious That the person has made this up in the spot The joke itself if you saw it written down wouldn't be that funny It'd be like a four out of out of ten joke But the fact that you're in the room and you can tell man we're human beings We know you can tell that person just thought of it then and said it it becomes like an eight out of ten It becomes super funny, you know, that wasn't scripted wasn't rehearsed. She came out of the spot Yeah, um, yeah TV comedy tends to not be very funny probably for that reason Speaking of scripted and you can veto these lines of questions because you still got a you're still part of the trb Yes um The education system to me. Yep, and I'm saying this because I'm I'm already completely out deregistered whatever shunned and Shunned and yeah stone to death No, they didn't stay there with pitchforks outside the window right now. That's it. But um to me That's we're in the same kind of debate there where things are too scripted things are too outdated You're reading from a textbook whether it's a textbook physically or a digital textbook now because we've got technology to update Yeah, you know It's a lot a lot easier to to plan it and it's a lot easier to not have to fucking photocopy shit and get books ruined But I found that kids Was so much easier to teach when they got the practical stuff first Yes, and reverse engineered that interest around the topic Um, you know practical based learning hands-on experience. I just still see not See a lot of that And the reason why I see is there's not enough time in the day hours in the week or money Paid to the teachers to be able to really create solid lessons around that. Yes. They've got stem. They've got Uh science technology English and maths for everybody that's science and technology within English and maths if if people don't know what stem means They've got stem outside of school for people that may want to do it Yeah, right But I feel like and this is a question I get asked Oh sev you're always shitting about the shitting on the education system What would you do differently if it was up to you for me? It would be like elon says Because he's got his own school You wouldn't start teaching kids about a screwdriver and everything and how to use it all that stuff You'd start with the engine and go right This is the screwdriver you need to to open this engine up if you're interested in pulling up apart the engine Oh, you are. Okay. Well, this is everything you need to know about screwdriver because it's a it's a necessity Yeah, right I didn't really give a shit about like a switchboard or tv and stuff like this But now we've got cameras and stuff and we can do these switchings between each camera I'm like, I want to know what that switchboard does now And all the ins and outs about it because that's my interest I feel like the education system needs to hone in on that super early As soon as the kids are starting to show interest in something and going hey Here's a specialized subject not okay. It's year eight you got three specialized subjects to choose from And hopefully you get in first and your name starts with Aaron or some shit Aaron Ardvark. Yeah, Aaron Ardvark But I did sewing in year eight. Like what the fuck did I why do I need to do a semester of sewing? Yeah, I had kids in my photography class and I was stoked to teach photography But they were like, I don't want to be here. I just didn't get my sports subject specialized sports subject They feel they don't want to be there and honestly, you don't want them there It's like give that to kids who actually want to be there. Yeah that yeah, sorry So, yeah that I I really just kind of want us to hear what you have to say about this This whole system still currently being in it and and where you see it going So I I agree and so like when I studied there was There was talk about it and I feel like everyone says that this needs to happen and then it just doesn't happen Like I feel like everyone says yeah, man We need to do the whole system needs to be overhauled and bro We're still sitting in desks like they did in the 1800s and like we've heard all these points and it's like yeah Nothing's happening. Yeah, so there is like there are some like other other countries like singapore and stuff They do like problem-based learning stuff like that where it's really interesting like the whole every Every subject will approach a different angle of the same problem, which is really cool I don't know exactly how that looks but they will spend like a whole day or two days on one problem Which is really interesting way of doing it. I think the problem seems that Well, you need to learn how to sit your exam and do all this To get into the right uni because the uni is a teaching like that, but then The primary school is like well, you need to get into high school So you need to do the same thing Yeah, you need to set a desk you need to write exams to prepare you for high school So it's like do you begin at the bottom or do you begin at the top? At what point do you need to change the whole structure? Should the people at university be learning in totally different ways and will that trickle down as the people beneath try and You know grow and they they go the way up Or do you just start teaching like that in primary school because you've got like you got schools that do different stuff, right? So you've got um What are they called the steiner Montessori The what Montessori Montessori Montessori and steiner schools, right? They you know, they they Sit on the grass and they call their teachers by their first names and they just you know drink soy milk Whatever it is they do. I don't drink soy milk. That's all they do They do they make a little you know, dandelions in their hair. They look at the clouds Um, but then the the they get to like year seven Or sorry no, so in high schools when they when they go to those high schools They get to like year 11 and 12 and then it's like, all right You guys actually need to sit like normal exams now and a lot of them. I think freak out because like oh shit I'm totally not prepared for this. Yeah, um, so I don't know man It seems that that year 11 12 admission into uni is kind of the crucial point So I feel like something needs to be done there for but if they want to go to uni as well If they want to go if they want to go. Yeah. Yeah. Yeah. So like well how how relevant are unis right now as well Exactly. Yeah, I mean, how many people do you know studied and do not do their degree? Yeah, yeah, and I think there needs to be a conversation earlier before they start to go onto their path of uni I've always been The bottom line for me for the education is know the day to day of the job that you're studying for Right. Yeah, that's good because if you know the day to day Then you will be able to go. Yeah. Fuck. Yeah. I still want to study for that Like nursing it's like you're gonna get urine thrown at you And that bag so you're not a nursing school. Yeah, no, yeah, you're gonna be Cleaning shit off of the floor You're gonna be looking after the patients that are probably not going to be around the next day You know and that that's worst case scenario. There's always there's also a best case scenario. There's also good stuff Yeah, like it's fulfilling. It's rewarding. Um, you feel like you make a difference You meet people, you know, and and yeah Yeah, you know, you you mend someone back to good health. Yeah, you know, that sounds amazing But then it's like Would you would would one outweigh the other and if the negative outweighs the positive or whichever line that you draw For me, it's if I can put up with shit And there's only less if there's less than 20 that is just fucked that I can't be fucked with That's okay. If that 80 good drops below 80 percent No, I get I it starts to eat away and the other Worst part about the job becomes more amplified and then Five years down the track. I'm out and that's what I'm seeing people do they they chase the money And this is why they say especially for teachers don't chase the money Don't chase the holidays and same with Fifa workers. Don't chase the 120 grand package that you're going to get within a couple of years of finishing school and And that's bullshit because then they get the golden handcuffs also known as a mortgage not saying that it's bad debt But if they don't pay themselves future sales first through the The ETFs and stuff. Yep, they're fucked. Absolutely That I think that that's a hard as a teacher as well You can probably face it's a bit being in WA having students who are like, but sir, why do I need to listen to this? My dad's making 200 grand a year working at, you know, Gina's Mine, why do I need to pay attention in class? I'm just going to quit. I'm just going to leave school Go work in the mines. No So there's three. There's three ways I would restructure three things I would restructure about the education system first thing is self awareness slash self kind of What's the word yourself? You love you're ingrained. You're enjoying yourself. You're uh, believing in yourself. Yeah, um self No Self yeah, okay. So self awareness is the big one self awareness. And then you've got uh self affirmations Um, I'm trying to figure that word. What is that? There is another word There's studied words that hide uni as well. Yeah, but it's it's pretty much self belief Yeah, right self belief and um, man, I always get this then the second one is financial fitness Yes, so that's what you do not learn at all. That's where maths is the most important thing Right in that department every other maths out there is secondary to financial maths in my opinion, right? Um, yes, there's measurement maths for builders and things like that Um, but as a whole maths is a great tool to learn how to problem solve You get the variables You find the equation you put the variables in the equation you solve it Yeah, and then you check if you fucked it or not All right, and then you just do that again and again again Same with same with uh, and then science comes in and you you learn how to change variables and experiment Yeah, you know the 80 20 thing but after those first two pillars of self awareness and um Fit uh fortune financial fitness. Yeah Which leads to financial freedom You've got pivoting Pivoting is You changing jobs whenever you want Or or knowing the strategy behind six 12 months from wherever you want to be Say, oh mate goes. Why do I have to pay attention in class? My dad works for geners minds make 220k I'm gonna do the same thing great do that five years from now Please make sure that if you don't want to do it anymore, you know All you need to know about financial fitness Because once you become more self aware later on because you didn't try to do it now You'll be able to pivot out of that job Without going fuck. I need to stay there because I'm paying for my house and I've got kids and jet skis and hyluxes and shit You need to know how to get out of it because you've got your rest of your life to do whatever you want And if you go all in and then realize your day-to-day sucks in your mining 5o life It's not the best at all. It's not the best at all. I think kids Definitely need to our education now I think needs to be tailored more to a fluid environment like a changing adapting environment, right? So the way sort of our parents I think were brought up was very much like you will learn at school You'll go to uni or you'll study a trade and you'll do that for like 60 years No good. No good. Exactly. It's like that's all you're learning and then you do that one thing and that's it, right? I think now it's like learn Like how to learn and learn how to change and learn how to adapt and and have the the skills to be able to do that It's pivot. Exactly. So I think that's a good point because you know, you're gonna have these careers How many people do you know they just do one thing and stuck to one thing? It's like no, they do a bit of this or do a bit of that they move on to this It's a changing environment and exponentially technology is making it that this job might not exist in two years You know technology will overtake this so as things rapidly change as our technology is rapidly changing As if we would not need to rapidly change and learn how to you know, yeah pivot going to different places learn different things I think that's yeah, that's a that should be a very big priority Let's make it happen because I don't see the it changing much yet It's a slow beast and you're you're up there doing it Finland are doing it They are yeah, and I wonder why I mean they just got more like risk tolerant governments that They'll experiment and try things the population's got to have something to do with it as well But that's where you know, the whole you need to do 80% what works 20% experiment retire stuff that is just redundant now or is No longer evolveable And bring in the new stuff that is working catered to especially the digital age Like I worked at a school that had bring your own devices great But the kids are fucking around on them And I'm not saying no good for bringing your own devices. I pivoted straight away. Yeah, I recorded Lessons of me in front of the classroom before the kids come in because I learned this on tiktok I know that the kids consume shit better on on the screens than they do in real life because that's how they were brought up They're brought up Sitting in a pram whilst their mum gets fucking avo smash that needs to be instead put into the mortgage And that kid's not doing anything Remotely social apart from the iPad zombie iPad Then they get to school and they're like I've got an iPad. I know how to use it And they're fucking gurus at it Oh, they know they know how to go get download bpns and shit And then like I I backfired one of them as well because I got one of the little um anti sort of devices Forget what it's called, but I had access to all the students iPads And I'd be gone in my spare time Going into a room and seeing which one's fucking around one kid will be on minecraft Yeah One kid on minecraft and I just like look at him figure out which kid it is and then just go block Nice as a teacher that is yeah, that is a sad story But they figured out how to block that as well. They're wild They're wild and then I was the same at school like I remember when I was back in my own day back We didn't have iPads us millenials. Yeah, how old are you 20 31 31? Yeah So I remember shout out to Peter the it guy. I hope he's still around We went to the computer lab and They'd installed these flashing new computers and they had mini clip on them, you know the classic the classic video games on the Browsers predicting games. Yeah. Yeah. And then they they also had um, has that one been it? Okay, they also had little Little like kind of time-based games and time-based games were Uh, the time-based games were Like like it's something mafia or something where you You you put in an action and you can come back to it later on at another time you can sign out and it's time-based There was something called o game. It's like about planets and shit Anyway, I was obsessed with all of these but the ones that I really got into with the mini clips because they were quicker quick dopamine and shit and um, the uh The it guy would Uh Take over my computer and he would open the notepad up and said you should be working Oh, really and I could see that come up as you've got access. Yeah. Yeah control your desk. Yeah This was back in like 2008. Oh, that was early. Yeah. Yeah. So then I figured out, okay I'm gonna log in and I'm going to load up all the mini clips Yeah, and uh, I'm gonna take the ethernet cord out at the back and just play on the mini clips because I don't give a Fuck about high scores. I just want to play. Yeah, but he doesn't know that I'm uh on there because he can't access the computer I've taken that privilege out Next week he stools that cameras. Oh really? He brought new technology to his school because of your cheekiness Yeah, that's that's it. We're lucky man in that as millennials we uh, we grew up Like I feel like we were the first generation to Know what it was like without it? Yes that but also like we have grown up with rapidly changing technology. Yeah, you know what I mean? So like we are more adapted to The next wave of changing or the ongoing wave of changing technology because we we're used to it Like cool. We went from floppy disks to cds. Cool. We used that. That's all kind of what happens, you know Whereas gen x, you know for them It was like whatever was big at the time they got used to it They went through their crucial years with that and all this new shit comes about and they're like, well, I don't know how to deal with this You know, it's why gen x and before I have no idea what's wrong. Yeah boomers. Yeah Because they just they they they did not grow up in those crucial years while things were rapidly changing So now that's going to happen to us next the millennials now No, I'm saying that we've got skills. So just we're fine. We're the gateway. Yes, we're the connect We're the gateway drug. We're the connect area So the zeds and the alphas coming up everyone born past 2010. Yeah They have an iPad in their hands straight out of the womb bank. Here's your iPad away you go And then that's when I figured out I'm going to create content for them and in the classroom So what happened was they could come in and I would just press play. There's me on the tv Oh, Steve's on the tv sick. Let's start watching it. They consume it You're just sitting there and I'm standing at the back with the iPad remote pausing it and stuff I get to reflect on it. I get to build on it And pause at any time or if I let it run anyone else to disengage I'll be gone up to him going can't disrupt me But I'm here to help And then not only that because they had their own devices if they couldn't keep up with the pace of the video in front Of the class of everybody else headphones in they're consuming it at their own pace So I cloned myself twice over there was three of me And then you're just behavior management basically at the back. Yeah, well you're watching their screens behavior management But also one-on-one with people that need that attention like still How often did you do this? Uh, this was 2020 I did this as much as humanly possible because I had the time to do it with the one class that I had Oh, you only had one class and I yeah because 2020 was when I decided to bin the whole thing Yeah, and and do my uh, but I stayed in to survive And and then that's when I figured it out. I was like why is like pictures have done this in the past But not on this level. I don't think I've never seen it before I was like On the on the front wall you catered to maybe 30 of the class. Yeah The other 70 percent maybe 60 percent of them Want to do it at their own pace. Yeah, they can pause it rewind it. They have control Because that's how they're used to it and the other 10 give or take are the ones that still need their hand held And you're there and I'm there that that is so that's like a you know Gutterally, you're like, oh, that's so weird. Like it's like a dystopian future where you know, you're not even you're not there teaching But bro for works. Well, that's how Your results driven and this shit works and they're actually paying attention. Then what's the problem? That's how universities do it and that's how people people That sell courses do it. What you do is oh, you want to learn how to create this you want to do this online Here's a kajabi course learn all these basic steps that I just keep repeating myself with everyone anyway And then when you need tailored help you come to me as a higher ticket item That's how the adults learn why the fuck would we not put that for the kids? Oh, they're not emotionally mature enough yet. Yeah, because you haven't been focusing on your self awareness first Once they're more self aware, they're more invested in what they want to learn Because they they have something of interest that they they want to learn not the Pythagoras theorem All the mitochondria is the powerhouse of the cell and everyone knows that one all that shit, you know, and And they they they can argue and say hey, I am You know, the school system helps discover that. Yeah But every year it's the same shit Same shit. Do you think university will get to a point that it's not relevant? Like depends on the profession What can you learn at uni that you can't learn from some Indian dude on a tutorial on youtube? You know what I mean? Like yeah pretty much everything I've ever learned about cameras without filming lawyers doctors. I know the exact guy too lawyers doctors teachers Maybe Would need to in person I mean, oh bro, if you're a doctor you need you need to cut up your body You can't but that's practical as well But you still need to make sure you understand the anatomy and shit like that before you get a surgery Most of it could probably be done online. Yeah. Yeah But again, there's an accountability factor and there's a way that people like Kind of fake it as well, which is not good. Yeah You need to have specific professionals that can Fail or pass those people because otherwise it's dangerous, right? Of course But yeah, um, and then there's a few other things. I mean engineers As well, but I guess The big thing I like about universities is the accountability factor. It weeds out the The the ones that are pretenders they they bail out Yes, right the tragic ones are the ones that do the whole thing because they either have tiger parents or that they think that This is their life now. Yeah, um, that's unfortunate But I think they will become it will still be relevant just less relevant If people are honed in more on their self-awareness earlier So that they go, you know what? I don't want to be a nurse I have an auntie who's a nurse. I did some work experience with her for a week. Fuck that She got pissed throwing at me. I'm just I'm sick of washing my hair every night. Yeah The first two days were amazing. It was so good by the end of it. I was fucked I don't want to do that for the rest of my life. That's a stressful job Yeah But then it's like and again, I'm not like you can discover it whilst you're in the job You can use you like I did I I studied for four years Went and taught for three years and after seven years. I'm still using the degree technically, you know I've I've learned skills from it. Yeah that I'm teaching exactly and I can build relationships Really easily with kids building that rapport to then help them realize what they want. Yeah That's awesome. Hmm within the school system. Not so much. Yeah. Yeah. Yeah, so a lot more constrictive It all comes down to self-awareness and reflecting back of what you learned in that time And don't completely throw it away unless it's something completely out of interest to you Absolutely without doubt like no Yeah, these last few years. I have no interest in it whatsoever. You need to bail straight away And kids are not doing it. Mm-hmm, which is bullshit I like that that self-awareness point is good. Yeah, just but I wonder because there's there's also like, you know people who I don't know if that can be taught but people who just change their mind like so many times Like I didn't know what I wanted to do until you know, obviously recently really But I even during uni like I changed degrees once or twice I know dudes who change like five times like man, like how do you I don't know. Everyone's kind of developed at a different pace, but I think you're right. Maybe schools could somehow Help with that more, you know, where it's like, yeah, I don't know try more things Have a have a a smorgasbord of things to try and then and then figure out what you'd like to do and then really cultivate that Yeah, but um and and not be afraid to change your mind. Yeah, exactly Yeah, yeah, if you could give or wrap it up now because I think we've gone well over time, which is fine Um, my car's just getting towed right. Yeah, if you could give advice to anybody about anything based off of your Life experience, what would it be? so far man, I think the the The main thing is it's kind of cliche, but it really is a case of just figure out what you love doing and do it as best as you can and Have have like have a safety have a backup But for the rest of your life pursue what it is you enjoy doing most, you know Do it smart and be good at it. Don't just do if you're you know, if you enjoy it Get good at it. That's that's it. If you like something get good at it and do it for the rest of your life That's all I got to say Don't be a little bitch either. Don't be a little bitch. That's the main thing, right? All right, adrian. It's been a pleasure. Thank you very much We'll find you on the on lines and on the socials adrian halibut. Yeah. Yeah. All right. Good. Thanks