 fan of yours because of this whole idea that you have of patient-centric dispensing. I'd like to give an example of, let's say you got a husband and wife walk into a practice, one's a plus five, progressive wear, one's minus five, progressive wear, and they're both okay, they're your ideal patient, let's just say. They both want to spend the top dollar because they just want to have the best lens because they feel that having the best, the most expensive is going to be the best. Now, with lenses the way they are now, you've got the camber lens, and it's got a variable base curve to it, so for the hyperextenia, it works phenomenal. Yeah, it's amazing. Especially you get high plus on plus, high ads. Honestly, I've found that it works really well for your low power Presbyopes who have a relatively high ad, and they hate their progressive because they don't need it for distance. And then that's the most expensive on our lineup. And then you've got the IoT's endless technology, which I find that for some reason, high myopes, especially those with high astigmatic correction, they just absolutely love that lens. It seems to give them the absolute widest fields ever. And this was a recent update from IoT. I think they're launched in the US in January. So I've tested it, retested it, retested it, and retested it, and done both lenses on higher hyperopes, both lenses on myopes, just to get feedback over the months. And what I find is that even if the, let's say the ladies are minus five, I wouldn't recommend her putting her in the top lens necessarily, because the one that's one step down at price, actually, it might end up working better for her. Yeah, it might give her better performance. I mean, at the end of the day, patients, my lab doesn't exist without patients, obviously. So there's a very big drive on our end to make sure that our practice is successful. And of course, the only way they become or remain successful is by having satisfied patients as we all know. So that's why, as a lab, we've tried to, in recent months, in the last year in particular, we've really tried to take more of a focus, well, less of a focus, I'll say on the old school, good, better, best pricing model, which of course, they're still lower mid higher prices. We're not, it's hard to get away from that offer various tiers of quality. But the old school assumption has always been that the best is the highest price, the highest price is the best call any lab in the country and ask them what the best lens is for a high myope, a higher hyperope astigmatic patient, and they're pretty much always going to tell you, oh, it's this one, it's the most expensive, it's the best. No question. So we're trying to turn that on his head a little bit, because designs these days with free form designs from IoT and other companies, they're much more able to be fine tuned to a patient need. Now, you've still got, you can still come up with your packages, you can still pick one as your top and just use it that way. But if you really want to get nuanced and make sure that, you know, this lens is the best fit I can find for this patient and this patient over here, slightly different prescription, this lens is going to be the best lens for them. There might be a different lens. This is what we can offer patients when patients go, well, aren't all lenses the same? You know, like order them online or when I get them at the big box store, aren't they all the same? And when you're able to speak to a lens this way, it really helps us at a department that no, they're not or at least ours are not. You know, Dr. Bob up the street, his might be ours are not. You know, and being able to speak to that where a lot of offices kind of feel stuck in their, you know, their certain limbs options because the lab that they're in, you know, maybe it's because of the vision plan or maybe just because they've been that lab forever or, you know, all these different variables. When an office can actually speak to the difference of what makes the lens very unique is amazingly empowering for that office. And even what you've just said right here, love about this patient centric dispensing is the ability to put the patient's needs first and tell them, you know what, Mrs. Smith, I'm not going to give you the same lens as Mr. Smith because your guys' prescription is different. And that would be silly, you know, like it's an ability for them to be able to open it up even more. And for an independent lab, like what you guys have with the education that, you know, just from your little, I don't know, two minute spiel that you just did right there was absolutely brilliant and very insightful for offices.