 So this video is going to be a little bit different for you today, but I also do want to state a little bit of things. As you've been noticing, I've been talking a lot about cryptocurrency, blockchain technology, etc. That is one of my passions in my life. That's where most of my businesses are in my life. And, you know, I love it, but however, this channel is way more than just blockchain cryptocurrency. I love to talk about everything. You've looked at my old videos. I was in a health space for a little bit. I do marketing, so that's my background for the last 70 years of growth hacking, SEO, CRO type of stuff, and just like mindset stuff and really understanding, you know, different aspects of life. You would say more or less, I'm a generalist. I'm not a specialist in everything. I like to generalize in different things and double dabble in little different things. Therefore, I want to state that this channel is more than just cryptocurrency and blockchain. I'm going to be talking about many different things. So if you're just interested in blockchain and cryptocurrency, I suggest you head over to Blockheak. So we have a YouTube channel right now. I'll leave a link below this video. So in this video, what I want to be talking about is making the right choices in life because I'm going to tell you something. Honestly, I screwed up a bunch of times in my life and more times than I can count. And I really wish someone told me this when I was earlier and it would have saved me a bunch of headaches, ridiculous amounts of headaches. So it's quite simple if you ask me. So this is what it is. You guys probably heard about this before, but something called opportunity cause. You see, most of us, we are programmed with our emotional response, at least I am. Depending on what type of person you are, some people are very OCD like, we're very analytical. And their problem is paralysis by analysis. And other people like myself, we're very, let's say, emotional driven, where I'm not going to pause and think for a second. I have an impulsive reaction in my body and I go do it. However, there's pros and cons for both sides. And for the most part, we are still being driven by our natural instinctive programming in our mind and our body. But what I like to do these days is focus on something called opportunity cause. Instead of me just jumping the gun and diving in straight, I like to analyze the different opportunities that I have in my life, because this is what opportunity cause is for every, let's say you want to make decision, we're going to dry it out. We're going to have, option A, option B, and option C. If you take option A, that means your resources, your time and your energy is being diverted from option B. Let's say if you take option B, that means your resources and your time is being diverted from option A and option C. You see, you only have a finite amount of resources, money, time, energy, etc, etc. So what I like to do with opportunity cause and they use this in business, they use this economic models that you can, this is applicable in, in every aspect of your life is, I like to really reverse engineer what I want to achieve. For example, let's talk about business opportunity cause. You want it to say, do a new marketing plan or you want to do a new marketing campaign or you whatever, you want to hire a new person, it doesn't really matter. You have to reverse engineer that and ask yourself, what is your end goal? So by you taking this route, this option A, okay, and we're going to have many different options, what would you like to achieve as an end result? Whether that is, let's say new marketing campaign, you want to have 100,000 new leads, you want to increase your conversions by 2.2%, you want to have 150 new email leads per day, whatever it may be, you need to write down your goals that you want for this one opportunity. Now once you have your goals, we need to reverse engineer those goals. Basically we need to figure out what is the financial resource it's going to cost to get to these goals, how much time they need to be put in, what manpower needs to be put in, how much time allocation on a day-to-day basis needs to be put in, and finally something that really people don't think about is domain expertise. Because even though let's say you have the money, you have the time, maybe even have the people, but do you actually have the domain expertise? And if you don't, oh, that opens up a brand new can of worms because now you've got to figure out how to even do that in the first place or go hire other people, etc. So that's how I view it. So I would then look at that option A, my goal is X, this is how much money I'm putting in, this is how much time I'm putting in, this is how much manpower I'm putting in. Now let me see, does that make the best usage of my resources? And I'm going to compare that to option B. So option B would be like, if option A was marketing campaign and getting let's say 100,000 new leads, option B may be marketing campaign and getting 20,000 new leads. However, 20,000 is less than 100,000, but maybe 20,000, and this goes to Zeno's Paradox. When you look at option B, at 20,000 leads, you might get quicker there, use less resources, and also you might use less manpower. I don't know, this is something you need to think about because what I view as this is like when you are, when you have this opportunity in front of you, and this can be for example, if someone asks you to do something, this can be that maybe you're looking to get a raise for a job, whatever it may be, like when you're about to invest money, time, energy, resource, and what's most important, your mental bandwidth, because it's very difficult to multitask and to focus on things at the same time. When you put that resource, you may be losing on all these different opportunities that you have. So that's what I do these days. I focus on opportunity cause. I have an opportunity in front of me, whether it's a marketing campaign, whether it's something else, whether it's a business proposition, whether it's an investment proposition, whether it's hiring proposition, and I view my different opportunities. And I write down my goal that I want, a reverse engineer, how I'm going to get to my goal, how I'm going to achieve my goal, and then I write down all the resources necessary to execute those goals. And that's what opportunity cost is in a nutshell. And like I said at the beginning of this video, I really wish someone explained to me this when I was earlier because I would have saved myself a shit ton of time, a lot of headaches and a lot of mistakes. So do yourself a favor, before you start anything these days, before you jump ship, before you just go gung ho and like, I'm just going to go do it. Take a piece of paper out there with a pen and write down exactly what you're trying to achieve. And is this the best use of your resources? Okay, guys, if you enjoyed this video, leave a comment below this video. Maybe you want me to do a video about something else. And like always, if you find value in this video, share it with your friends. All right, guys, peace.