 Welcome to the build my sports biz show where we talk about how to create build and scale your own local sports training business Let's go. It's time to get started with your host Ben neighbors. The show starts right now Welcome back to the podcast in today's episode. We're gonna be talking about what happens When you don't put yourself out there Here's what I mean by this. I get messages all the time from coaches on my email on Instagram if you aren't following me on Instagram or if you're not on my email newsletter I highly recommend just go to my website. Go to build my sports biz comm you can Get on my email list. I send a daily email and I also do daily videos on Instagram But I get a lot of feedback because I'm on there every day and coaches ask me and they're like well, you know, I Don't know if I can email parents or I don't think I Can do videos. I I'm not good at social media. I don't like being on camera. I'm not a good writer So I see all these excuses from coaches for not publishing content they're not looking to take the steps of putting themselves out there more and I Totally get it. I used to have the same excuses and I'm gonna tell you what all my excuses were so this way you can understand all of this is just limiting beliefs and I can guarantee you I have the same excuses that most coaches do if they listen to this and My suggestion is after you get done listening to this podcast I'm gonna give you a detailed plan to getting started with social media. So this way you can start You can start to get things done and you can start to put yourself out there more which ultimately will gain more attraction And you'll get more clients. That's why Why I wanted to create this episode today So I'm gonna go through all of my excuses I had at the beginning Okay, and these are very personal and I'm willing to open up and tell you this because I know these were real problems I had number one. I was too afraid of what people thought of me that Was a fear I had at the beginning I had the opportunity to do videos. This is in 2014 And I remember the very beginning it was very difficult for me I was I Don't know. I didn't think I was like an expert or something And I was afraid of like certain people seeing my video getting certain feedback from people in my life And I realized I was like, you know what like If I'm so worried about other people Judging me then I'm being really selfish because the content that I put out. It's not for me. It's for others It's to help others and that's the the big mindset shift that you have to take is whatever you do online it has nothing to do with you it has everything to do with your customers and When you have that breakthrough You're going to be willing to put out as much content as humanly possible That's why for me like I have a daily newsletter for coaches. I am passionate about that I am gonna get that done no matter what and that's because I'm fired up to send those emails I'm fired up to do these podcasts. I'm fired up to do all the YouTube videos I'm fired up to go on Instagram every day When you're passionate about something you're gonna get it done because you know if you put something out there it's gonna help at least at least one person every day and For coaches who are not willing to to go on social media. That's just telling me, you know They have limited beliefs. They they think it might not work. They think you know others are gonna judge them And I'm gonna go even deeper on that. You know when I was younger I Was very shy. I had two older brothers. I always I don't know I always felt like you know, if I said something when I was little if it was wrong You know at school especially at school That I would either get made fun of sometimes I would stutter I had a huge overbite when I was little I was very self-conscious about the way I looked I could go on and on and on about the So-called problems I had in my head and again these were things even as an adult It's funny to say it out loud now But these held me back At the beginning and I was still thinking about this stuff when I was you know when I was younger I was terrible at talking. I was a bad communicator. I was shy. I was introverted There's all these excuses that I built up in my head as a kid and it's stemmed over into This process of trying to put out content at the beginning and that's what held me back And I'll give you a good resource to go look at but if you go to YouTube and You type in online soccer skills, so go go look that up later You'll see and you can go the first like two videos that that I did This is like a long time ago, but you can go watch those videos and see how bad and terrible those videos were and honestly back then a Two or three minute video would take me about two hours to do That's how bad I was at the beginning, but here's what I realized I realized you know what I could have all these excuses and I could Basically just cripple myself by by telling myself every day, you know what like Don't put yourself out there people are gonna make fun of you people are gonna say this that or the other and And and then I want to realize you know what like what I have to share if it just helps one person every day I win Because that person's going to give value for me and that's still my mindset to this day I don't give an F how big this podcast gets like that doesn't matter to me I care if it helps one person every day and I know it does because I get great feedback From coaches daily they listen to this or they watch our YouTube video again It's not about trying to be popular. It's about actually giving value and hoping and Most coaches out there they don't take that mindset They just want to be popular without giving value and that's a short-term game that that does not last Long-term there's a reason why I've been here for years with this podcast There's a reason why on our YouTube channel. I've been doing things for years and with my email newsletter I've been doing things every single day for over two years now with our email newsletter and that's because when you decide to put yourself out there and You decide to tell yourself, you know what I'm going to be consistent with this thing That's when you win. That's when that's when you build more confidence because everything With putting yourself out there comes down to practice like for me again with writing I was at best a C student and that was like with me cheating in high school Like I was a cheating C student At best in writing and in English my whole life even in college. I never wrote a single freaking paper I always had like my girlfriend do it or something and that's because I was lazy and I didn't want to take responsibility back then and I didn't want to take ownership of Improving back then that was a weakness of mine and when I started my own business. I realized you know what like I'm not good at writing and so what did I do was I gonna like have somebody else do it? No, I had to learn and This is one of those things like I remember back. This is back in 2011 I remember back then it's like there wasn't a bunch of private soccer trainers out there in the US And I did my research especially in my own city to see what people were doing and there was a guy He I think he's like a professional coach now for a team But he had this big academy in my city And I looked at his website and I actually went to go watch some of his sessions to see what he was doing This is after I started my business And back in 2011 I was super shy not confident Like my life has evolved massively Since since then but I started to see what this guy was doing and I went to a site and I was like, you know what? Like there's really nothing special about what he's doing. He just has kids like he has kids that he's training He's not giving any special service to them He's just offering something that no one else is doing and then I realized I was like, you know what? Like he has the number one program in my city. How am I gonna be able to do that? And I saw an opportunity and I Went to this conference and they're talking about sending emails to parents and building an email list And I realized I was like, you know what? I know this dude is not doing that And so right when I got home from that trip I started writing emails and I wish I could show you like a copy of the first I would say first 500 emails I sent but they were absolute garbage. They were dog crap. They were horrible Like my sentences. I had run-on sentences. I had so many grammar mistakes But guess what? I continued to put it out there and parents ended up loving it They would eat that up and they would share that with other parents And I remember there was this happened. I remember this is like gives me goosebumps This happened in november Of 2012 like a year after I started sending emails. I wrote this this email about confidence And I sent it out to parents and like literally like I wrote emails for an entire year I think I still only had like 50 parents on my email list or something like that And I got an email back from this lady. She said hey ben I just shared that with the entire club That my daughter plays up And from that one email Like this is no lie from that one email. I got a clinic of 20 players That came into train with me from that clinic I closed eight of those players into my private training program which back then That that resulted in like $3,000 a month And that's because I put in a year's worth of time And I learned you know the hard way of you know, just getting better through practice of writing emails and Again, that sort of stuff happened all of the time after I started getting a little bit better And I started to invest a little bit more money into learning from from others who are really good at sending emails And that's why now I send an email every day It's easy for me because I've done it a million times now But I see coaches Who are hesitating With stuff like that because they have limited beliefs of when they were younger And I'll tell you like the only way I'm here on this podcast right now is I've had to massively change my life I if I was the same person That I was in 2011 wouldn't be here Like there's no chance of me being here because I was too shy too introverted too worried about what people thought Didn't think I had value didn't think I would give value and You know what that that stuff held me back and I had to break through that and realize you know what I want to help one person every day and if you have that mindset You will go do videos. You will start writing newsletters. You will be that dominant force in your city But it all starts with you and whatever excuses you have you have to get rid of that And it doesn't matter to me if you are older and you don't want to learn social media it doesn't matter like I've I've seen that in this year. I've seen a 17 year old A 17 year old who's in high like in high school Like crush it with social media. I've also seen There's a client of mine who's in his 50s Who has he has grandkids He is crushing it And he's getting clients doing that and he didn't want to do that before we started talking I remember we had a very clear conversation I said this is going to be one of the things you're going to have to do if you're going to get my help like You have to do this and are you going to be willing to do this? Yes or no? He said yes I said all right. I'm going to hold you accountable. This is what we're going to do. You gotta do these videos Every every single week and he did that for a year And he has hundreds of people every single day now watching and consuming what he's doing and that's at a local level Right. I'm not talking about just posting Ransom random instagram stuff, right? So My message here is very clear Whatever your excuses are you need to get rid of that And you need to dive into this because when you do not put yourself out there someone else in your city That's younger. That's more charismatic That's better looking is going to take your spot and they're just going to be willing to do it because it's in their blood It's in their nature to go do stuff like that this has nothing to do with You know being perfect either you just have to get started My all of my podcast all of my videos. Nothing's perfect And you can learn from me. Nothing I do is perfect, but I take action. I take imperfect action. I get things done That's the thing that moves the needle Hey coach. Thanks for listening to our show today. If you enjoyed the content I'd really appreciate it if you would leave us a five star review here on iTunes If you want to attract more committed clients Generate more income and create more freedom in your life You'll want to check out our inner circle mastermind This exclusive group is reserved for coaches who want to build and scale A dominant sports training business To learn more about the inner circle program simply head over to our website at www.buildmysportsbiz.com Thanks again for listening. I'll catch you later