 Your brand doesn't get nine lives. So hello, so who are you? I'm Stanton Kay. I'm the president of a company called infratab We make time temperature Labels that tell you when a package perishes so if you can do that with packages right you can The the all the retailers of food and stuff they can save a lot of money. Yes, they can and food Stays better or what? Yes, and you can even Insert a peak flavor. That's a recommended peak flavor by the brand owner So that you'll use it when it's close to that point on the tag that you can read with your telephone You read it with an NFC label so you can use your Apple phone or your Apple watch or your your Android phone and know just how fresh it is not just is it fresh but Is it the right time to eat it or maybe maybe discard it? So is this already? Shipping are you doing this? Are you just talking about it? We're shipping. It's already happening. We have a dual version that you can read 200 Boxes at a time if you're a company and at the same time User can read it with their cell phone because it has both frequencies that are accommodate the Control software the SNES so how many people are using this? They're just starting to I have some very large bids and that's why I'm here. I'm looking at Printing hundreds of millions of tags in lowering the prices So there's some guys over around here showing some crazy printers Yes, that that potentially can print millions and millions of things. That's why I'm here Like a day right and this is possible. That's right. It's happening. It's gonna happen. It lowers the price Because you've been print densely now. This is not quite a reality yet right now. It's a mixture of Silicon and printed Substrate materials, but soon someday it may be totally printed right now It's part semiconductors that are realized in a different fashion from wafers and part circuits that are printed So How has it been here at a conference you've been talking with a bunch of people? Yeah, there's a lot of promise the field is starting to expand a lot of breakthroughs are being made I'd say under five years. They'll be marvelous things Marvelous things everywhere both wearable electronics and Usable electronics the way I'm talking for the consumer even So you're talking about it in a way to put it on everything and all the all the food and but Where where else is this cool adhesives? Chemicals even cleaners Cosmetics when you take out the additives many foods when you remove Potentially harmful additives have a much shorter shelf life So you have to be more aware of it and it's good for fruit vegetables fish meat lots of things and So so it's a nice conference. It's nice a very good conference. Yes. All right. They've done a good job