 An iconic greeting card store in Brainerd recently announced that this will be their last holiday season in business. The Hallmark store in the Westgate Mall in Brainerd will be closing in the new year. In a phone interview the owner of the Hallmark said the increasing popularity of online shopping and less traffic in the mall has led to the decision to close the store. Two out of three Hallmark stores in the U.S. have closed in the last decade, leaving around 2,000 left nationwide. The owners plan to close the store by the end of February.