 Thank you. Thank you, Kavya. And my apologies for a delayed start weekday. I guess, you know, a little slow You know as some of you might know we Start this initiative last year called the content marketing awards Million just came in and he was asking me what this is about So, you know, there's so much of digital content that's become a rage in the last few years some of us who have been in this, you know, the media business for You know longer time know that you know, there used to be something called You know advertises funded programs on television many many years back AFP's those AFP's as kind of morphed remodel themselves to be branded content these days on digital and You know because of changing consumption on of content on digital TV companies print radio. Everybody is sort of having to compete with the, you know, new sort of digital content medium So what we did last year was we started this initiative called the content marketing Awards to recognize the best kind of content that is happening on the digital platform as well as to also recognize Good branded content that is you know going on some of these AVs that you just saw had a lot of nice examples of Branded content. So we thought why not this year also scale it up to a full day initiative where you know We can also talk a lot about what's happening in the branded content space. What are the kind of, you know trends? consumer trends, watching trends That are sort of taking shape. We all know what happened two days back You know IPL was picked up by star at an astronomical price Facebook, you know, the real story was how Facebook bid 4000 crore rupees just to buy online rights of IPL and that's become a Global story, you know, I read some international pieces yesterday about how the American press is now Estimating what kind of money will Facebook or Google bid for NFL or NBA games whenever the rights come up for renewal next time So the value of content will always remain Whether it's on digital whether it's on television, you know medium and distribution Irrespective, you know, we will all always watch content. We are watching more content than ever So we thought why not do something spend a day talking about what kind of content works? What are the content trends? We have some very very interesting speakers from companies Which advertise which do branded content like Rajiv Dhingra is an entrepreneur He's he runs a company called what consult which is now owned by the dense wages network billion this year after that We have the CEO of Times Network MK Anand We have people from TVF companies like Q key Samir Bangara is here We also have a lot of advertisers in the second half the CEO of Navy are the head of marketing for Hindustan Unilever We're going to tell us, you know, what kind of content they like to invest in what kind of you know branding works So I hope you all have a productive day. Thank you for being here on a you know on a weekday morning Apologies again for the delayed start as you know a lot of you know This event was actually scheduled to take place last Wednesday when the city got flooded So we had to reschedule but I'm sure as the day goes on the crowd will pick up So I hope you have a productive day and find it very insightful. Thank you so much