 What is up everybody welcome back to the channel you guys in this video I'm going to simply kind of go over just the importance and the simplicity of of having been able to being able to provide and offer having some type of free download some PDF whether it's a PDF or a lot of people will do some type of video training but the easiest thing man that I've seen and the easiest thing that's been you know just just out online for for many many years now as far as marketers and how they build their business and how they capture leads and make sells it's all about the top of the funnel and giving away something of value for free in exchange for someone's information so so the easiest thing the most and the most effective tool that that has been around for for for the last decade or so is simply giving finding exactly what your client is in need of finding their desire knowing your exact avatar right if you're in business. Who is your exact client. What is that person's like what their their actual avatar right what they like their interests their desires their passion where they hang out at where they hang out online. What they read shows that they watch movies that they've seen, you know, who is your exact avatar right your client your perspective client, aka customer, whatever they're into, you can easily put together some type of free download some type of tip sheet some type of informational guide, seven tips to lose weight fast, seven tips to sell your home fast, what you should know about the about hiring a real estate agent. Click here to download your free PDF, like a simple cheat sheet a simple tip guide is is is basic and it's information that anybody that has an interest in that specific topic would want to download, especially if it feels for free and especially if you're if you could just dangle it to somebody online, have them click a button in exchange of their further information that is as simple as it gets man. And so a lot of my clients that I focus on a lot of real estate agents specifically. What I really teach and coach them how to do is is to put together some type of free buyer guide, or some type of free seller guide a simple PDF, a simple five six seven page informational, you know, guide that they can put in the hands of their prospective client, right, run Facebook ads get people to click and get people to download your free PDF. That's as basic as it gets, and that is super crazy, effective. Like, that's that's almost damn near as effective as lead capture or lead generation can be like online when you're especially when you're running paid ads. So a lot of my clients asked me about my simple download, coming from an agency perspective this this was my, my free download for for my, my, my potential client my perspective client right building my agency, starting that in 2018, it was in 2018 when I wrote a book when I knew exactly what my, what my, my audience, my, my perspective clients knowing exactly their pain points and desires and goals, and and what they lacked in and what they're what they're ultimately trying to achieve. Again, knowing your exact client. So to put together some type of informational guide to help them with x, y and z, right, something they can click something they can read seven tips again, there's so many different variations that you can put on this and it doesn't matter what kind of business you are. I'm Barbara shop a freaking yoga studio gym, a local dentist a local chiropractor a local real estate agent a local restaurant a local freakin coffee shop. You can apply this strategy this simple strategy to any freaking business this is how you capture leads on social media and online right so there's one thing where you can organically you could take something like this and say okay, I'm a restaurant. If you had a free download, obviously you wouldn't have a picture of a book right, you'd have a picture of a coupon right here you're you're a local coffee shop, for example, and you have this one page that you're driving traffic to to get people to download a free coupon in exchange for their name and email, right they're coming to this one page they see an image of your coupon they click there, they download their, or they enter their name and email to download their free coupon, you can apply that to anything you guys. So the whole purpose of this video was to kind of just reveal just this basic strategy that I that I implemented back in 2018 because again now today. A lot of clients that I coach this is a strategy that I give them so it doesn't matter what kind of business you are. A lot of clients that I coach are real estate agents so again I teach them buyer guide seller guide start running Facebook ads directly to your local area, educating people on the process of buying or selling either one don't don't do both it's either one right. Either you're going to start educating your local audience on the process of selling or the process of buying. So a quick one minute video, or you can possibly do an image you can always you know run an atom of an image. You just want to be good at the copy you want to be good at writing the text right because if it's just an image, you know you have to obviously try to persuade the audience the reader in your text to now click the button. So the versus seen video and now you're educating people on via video that's a different type of perspective right that when a person sees a video of someone educating it's it's a completely different. Just overall perception so you can kind of choose which one video or image, but, but whether whatever maybe there's always that call to action right click learn more to download my free seller guide or click learn more to download my free buyer guide click learn more to download our free 10% off your next beer when you come into our pub, whatever may be right you can apply it to anything you guys so I'm teaching a lot of real estate agents. How to offer a buyer guide or seller guide this was a simple one that I wrote back in 2018, but again I'm going to give you my secret strategy on how I did this, but I put this together back in 2018 and I'll show you exactly how. It's a simple magnet for me right my whole thing in 2016 was to was to now start helping real estate agents with social media marketing and Facebook advertising. So what I wanted to do, and it just came from this the text the content in this book, right the context of the book came from me experiencing the market and seeing what they're lacking in what they desire, as far as their business, their understanding what they're doing what they're not doing. And it was me just analyzing the market, knowing the market knowing my avatar, and that's what gave me a, you know, a good amount of information to put down into this book, and then be able to market that market it that way, whether run, run ads to it or shared on social media whatever maybe, but the whole objective was to capture lead right to give my ideal audience information to get people to raise their hand and say hey I'm interested in that topic I'd love to learn and again when you could provide provide something this simple of value, and you can do it for free. That's when you start capturing leads and and to really, you know, pump it with steroids it's when you start running Facebook ads when you start running Facebook ads Instagram ads, even YouTube ads, but but I'll keep it as simple as Facebook when you start running Facebook ads and you start running conversion ads to a page like this. And, and you're targeting your exact ideal client right, you know the interest of that market you're targeting that market through a Facebook ad. Right, that's when you can start capturing leads. And so this is this is what it takes man you have to give something of value upfront for free in exchange for someone's information just to get them to stop their scroll. That's their attention right so again you as the business owner, you as the professional marketing your products and services you have to know exactly who you're marketing to. Okay, so again in this case with me. I, I have been and been targeting you know real estate agents when it comes to social media marketing and and provide them you know Facebook advertising services and things of that nature funnels landing pages things like that so that's all what this was man a simple five step blueprint on on on just my teachings, and getting people to raise their hand and saying hey, I'll take that. So, how can you do this and how did I get this done because I'm not no author. I'm not no freaking ghostwriter right I'm not that that that person I'm the marketer. I just knew how to how to really put the pieces to the puzzle and and and go in and be resourceful and leverage that part out. And make it look like I have the credibility and the authority and I have the title of author, when in reality was it was pretty simple on on how I put this all together and this is how you guys can do it so again, whatever business you're in your real estate agent. Okay, let's come up with a free buyer guide or let's come up with a free seller guide, and let's slap your picture on it your name on it and here's how we're going to really decorate it I'm going to show you that right now. We're going to decorate it by coming over here first of all, and I have a link in the description in fact the link in the description gives you a discount. Off of off of this order so here's what I want you to look at here's what I really want you to really really think about and really again apply this to your business this is how you capture leads Okay, this is the top of the funnel. So for those of you that are running Facebook ads and you're not you're not capturing leads you're not freaking doing it. For those of you that are taking a click right someone senior ad they're clicking on it, and they're going to some random website. For those of you that are doing that. Stop that now like shut it all off I'm going to show you how simple this can be. And cancel any services that you're obviously spending you know way too much money on. So it's really just having this bait this is what I call bait. This is your offer. So as you bring your business to social media. People need to come into your world through your funnel. Okay, people need to come into your world through your funnel. Don't hit me in the direct message don't comment on my recent picture, or my recent post I don't care to micromanage. My, my, my, my, my engagement and communication. Now, although that is important. Now shout out to every single one of you on YouTube. Depending on your platform, depending on where you're spending your time. Yes, engage with your audience engage reply, you know, freaking hit people up for sure that reply back. But that's micromanaging it man that's micromanaging to a certain extent and so when you're really trying to scale and you're really trying to get you know something going. You got to you got to have you got to have pipelines you got to build pipelines you got to stop carrying buckets and you got to build pipelines right a pipeline is your funnel is your sales funnel and and and weeding out all the noise weeding out all the traffic weeding out all the random ass people that are here online that you think are interested in your business but God knows they're not interested in at it interested at at all like not not one damn bit you know what I mean. So again, those who go through a funnel those who say raise your hand those that look at your offer and like damn free PDF download now shit I'm interested in selling I'll take that seller guide. I'm interested in buying and learning what it takes to buy I'll take that free PDF that free that free you know buyer guide. Again apply this to your business and it's powerful man. Here's how I put together mine okay this this ended up being a 55 page ebook that I put together in 2018 and I started using it as bait to capture potential clients to capture leads of potential social media clients again top of the funnel. Okay. This is how you need to be drawing people into your funnel by giving them something of value for free. All I did in 2018 is I came over here to fiber. Okay and again there's a link in the description, but I came over here and I typed in ghostwriter. All I needed was someone to get this thing started for me here's the topic. Here's the title. Here's the headline here's the sub headline. Here's my market here's exactly who I who I service and and and and and here's exactly how I do it for them and with them. Put something together. Right. That's what I literally did over here so I came over here. I searched for ghostwriter and then I came over here to budget. I spent, I think I spent about 25 bucks. I think I you know what to tell you truth I'm gonna I'm gonna I'm gonna I'm gonna be really blunt and I'm gonna I'm gonna just because it ain't even it ain't even nothing it ain't even 50 bucks ain't shit you guys like when it comes to business like you guys were to start spending some bread, because a lot of us Mickey mouse and complain about every little random expense and I get it I get it right everybody's business is different and everybody's hustle is different. But at the same time you have to spend man, this is marketing this is advertising this is freaking how you expand, you know so little fees here and there yeah of course man it's a cost of doing business you write all this shit off, go form an LLC, and this is all a business expense everything I freaking spend relates to my business dude. So, I would for sure I think I spent I think I spent like 50 bucks no more than that. This was in 2018 okay I think I spent about about 50 bucks I'll just go 4040 to 50 bucks. Okay. And so here's what I did I don't remember the ghost writer that did mine but but that was again I was a while ago, but you can still search and find a freaking great one like, like I'm looking for five I'm looking for 4.9 stars or five, and I'm looking for more than 50 reviews. So this is a children's picture book so that's not the one. Fifth, I will go straight rewrite edit your personal story or ebook bam right here dude five star 26 reviews 4.9 I will go straight your speculative fiction. Okay, so I will go straight your fiction novel. I will go right let's see again I'm looking for a ton of reviews I will act as a ghost writer for your book short stories, poems articles all general genres. Okay, so then that's a 4.9 286 that's a lot of reviews man, I will go try to write your ebook or be your ghost writer. Seven reviews. I like this one up here. Either this one, either this one, or or this one up here. So it's either this one, or this one. Okay. So, here's what you're going to want to do. So, I will write 1000 words of your story. Okay, or, yeah, actually 10,000 10,000 words dude 10,000 words for 40 bucks. Okay, now this is a 14 day delivery that's a little longer than than than normal. But that's not bad man you have a story to tell want to tell your own narrative surprise a child with a personal story, let me help you. So I will go try read your personal story or ebook. And then down here it'll say how long they've been on Fiverr this guy's been here since 2013 dude from Australia, or yeah Australia. Living in Australia for 30 years comfortable both language I'm a professional freelancer almost almost seven years and have written several children and countless self help books, as well as articles to almost every topic. Dude, again, this is one guy right here okay this is one guy that I would contact and I would say hey man here's my title. Here's my sub headline here's my audience. Here's what I do for them. Here's my job title. I'm looking to run ads and advertise this book to people in my audience. What can you write me. Right that's exactly what I would message that person dude. That's one right there. So the other one is this one over here. I will act as a growth writer for books short stories poems articles and all genres. So to 545 bucks. So the other one obviously, you know, 10,000 words way way way more than this guy, right so the other one might be a better deal to hit up that person let's see if we can find one more. Reviews is what I for sure look at man. I will go right now I don't want to I'm not trying to get all freaking porn hub on you guys erotic stories I would that it crazy I will go straight unique and original book. Okay, so, again, reviews so I will expert I will expertly ghost right you're rhyming okay children's children's. Here's a good one here I will research and write your book. 5 stars 70 reviews 50 bucks. Like that's, that's one right there. Let's see 4.9 I will go straight unique short stories with an interesting plot. I will outline yourself help book or motivational ebook. I will outline your book or ebook from idea. See so even if you guys have like examples right send them the example as well say hey man here's an example I'm looking to get it, get this maybe rewritten, or or just get it edited, or maybe swap out, you know, their contact information with my contact information because especially with real estate agents it's like, you can easily get your hand on a seller's guide or buyers guide and then and then come here and do what I'm saying like, send them a quick message or copy of your seller guide and say hey man. Here's what I got, can you reword this or can you read, or can you edit or can you can you go off of it can you elaborate on it. Right and then and then exactly see their, you know, see, see if that fits your budget. So, I will find keywords, I will write stellar outline for your story I will write a story, I will write a store a short story. There's just so many good ones I will write high quality food recipes and design cookbooks. I will go straight your nonfiction ebook, I will go straight books and creative content. Look at this one. So, this one right here I will go straight books and creative content for you high quality. So, 4000 words 50 bucks it's like dude you guys have to look at this as an investment and you have to look at this as the bait of your entire marketing, your entire online marketing brand like your entire social media brand, your online brand like, again, no one comes to you unless they come to you through your funnel right like I would really that that's just how I play it play it and that's why again all my content goes on a YouTube. When you look at the links in the description, they all go to a funnel, like every link right every link is like is linking you to a funnel. Now I'm not I don't link this ebook because just not something I market really anymore. I do this in 2018 and built my business from it. And you how where I got it done at. So I ended up I ended up reaching out to one of these ghost writers and doing exactly this. This is a good one right here I'm going to link this one below. Nina Cray, I'm going to, I'm going to link angel dot job, and I'm going to link this one over here infamous art hit up all three of them dude hit up all three of them, hit up all three of them, and just say hey man here's what I got. Can you put together a few pages for me, a few thousand words whatever whatever the budget may be right, you shouldn't spend a whole lot at all but again, you want to look at this as an investment in your business because this becomes the bait. This becomes the tool and the strategy that you use to capture leads on social media. Everyone clicks on a freaking link, they go to your page and they download your free offer that someone in your niche right that's a potential customer, a potential customer that is your money that's business right so that's what I deal with with with these ones over here man I reached out to him I said hey here's what I'm looking for and I think I think I think back then I spent about 50 bucks and got a few pages written for me word right Microsoft word she put together a few pages and then send it back to me. I took those pages and freaking multiplied them I turned it from a four page to a 55 pager right because I added a bunch of pictures I added my two cents I added a table of contents. I added a cover photo. So once I did all this once I had the ghost writer it just start they just it was all it was with a springboard. She helped me get started she she put together a few pages and then I elaborated on top of that right so so and then I turned it into I turned it into what you see here my my five step blueprint book. Here's the whole thing. Once I had a ghost writer put it together right, then what I did is I came over here back to fiver and I came over to graphics and design let me let me find it for you. And I went ebook I could just type it in the search but I can also search it from right here I think it's in the dropdown ebook ebook ebook book design there's there's book design and then there's where's the freaking. Let's just go book design. It's really it's really ebook design. But yeah these let me just I'll just simply type it in it's no big deal ebook design. So, ebook design, and that's how I got these images so I got I got this image I got a few other images that I put on other pages, right. The PDF down right you get someone to put together a few pages for you, you turn around and flip that and turn it into a good, you know PDF a good download seven tips to freaking gain nine pounds of muscle by tomorrow right click here to download your free copy right like that free informational packet you guys trust me, people love information and they'll click and they'll give up their name and email all day for shit they're interested in especially when it's free. You can market it well if you can if you can target your exact client and you know exactly who you're servicing. This is just how you can capture leads man this how you can capture leads and this is the top of the funnel where it should start come over here. And then and then the next step is you'll spend, you'll spend no more than no more than no more than freaking no more than 20 bucks dude no more than 20 bucks no more than 10 bucks. Really, but let's just go, let's go up to 20, no more than 20 bucks to get someone to design your ebook cover. So I would do I would do ebook formatting ebook design for PDF right here dude 4.8 22 reviews. I would design high converting PDF lead magnet ebook right here dude 5.8. And this guy right here 15 bucks, starting at 15 bucks. Let's see what he'll do for 15 bucks gold package up to up to four interior pages, the source file, clickable table of contents. This is freaking, this is pretty awesome right here dude like look. This guy right here. Dude, look at that. He could just design like all this shit is design you guys the image the freaking how I become successful, the light bulb, that's all freaking graphics that's worth my 15 bucks, you know what I mean. It's like holy shit like these guys over here dude. This guy. He's been on fiverr since 2020. So it's from Nigeria. Shout out to these people man these are professionals these are freelancers. These are these are just freaking the best of the best in other countries and because our US dollar goes further, at least for for right now. But you know you can get really bang for your buck by hiring people in other countries man so so that's what I would do I would for sure hire ghostwriter spend a few bucks to get something written right get it get get allow your allow allow someone to help you with those thoughts to put it into something like this that people can download and appreciate that are in your market right and then come over here and find a freaking designer, an ebook designer that's all you need ebook design that's all you need is a few, a few different designs for your for your web pages right so you have that that's when you can then you know the software that I used to host it you got to create these landing pages, and you got to be able to host the file the PDF file so when someone comes here, and they opt in and they put their name and email. That email is shut out to that person that PDF that download that instant guide is is is is email to them instantly right so I use culture for that I use culture for the landing pages to be able to build these landing pages I use culture for the for the email auto responder and then I also use culture for my online calendar because in this case with my my specific business. I use is to capture leads and these leads I get to schedule appointments with me right so my whole objective is to is to give them this watch for example here's my whole flow. They come to this page right here, they enter their name and email, and then they come to the next page, they click on send me the book now, and this is what I call my thank you page this is my very next page right so this right here is where it's me on video, I'm freaking them. I'm introducing myself. I'm freaking. Letting them know that I just emailed them their free PDF. And then most importantly, I'm saying hey, if you're this type of a person and you're looking for for this type of a service. Click the button below, it'll take you straight to my calendar, where you can schedule your best time. Take me in this in the client services business. I need landing pages, I need an email auto responder to nurture these leads as they come in. They need to be nurtured they need to be followed up with they need to be, you know, communicated with that that all happens via email automation I ain't got time to be calling everybody at all. I dump all them leads into an email auto responder right so I so I so I use this software culture for my landing pages, my email auto responder and my online calendar, because I'm in the client services business I'm in the business of getting people to schedule a call with me right so this is how I do it, you know I take them to that to that landing page I give them something of value upfront for free. They end up opting in coming here and scheduling a call. It's that simple and those that don't schedule a call here. They end up going on to my email auto responder right they go they end up going into my sequence. That's why I developed I, I, I, I, that's why I just bring more fire and more content and more value and I get that person to freakin schedule the call then right so as my as these leads are being nurtured right they all downloaded my freakin ebook they all came into my world through the top of my funnel right now they're now they're being nurtured via email automation and in each email. I call to action to schedule a call. So, so if you're in the client services business you guys it lead capture happens again when you can give something of value and in this case. All I'm showing you is a simple way to do it by creating a simple PDF you don't have to be an author you don't have to be the best freakin English major around you can hire a freakin ghostwriter for a few bucks. To put something on paper for you and then get that copy back and edit the hell out of it. Put your two cents, add some images and turn that four page PDF into a freakin 10 page and slap your name on it. That becomes the bait that you dangle in front of your audience through Facebook advertising to capture leads on demand. And, and, and, you know, to either make that sell in the end or get that person to schedule a call. And that happens in this case on that landing page, and most importantly via email automation that's where a lot of my appointments come come in as well through nurturing these leads that are coming in this way. Okay, so links in the description you guys there's there's links for this click on that that that discount link and then come over here, and all you're going to do is click on the discount link and you're going to search. I'll leave I'll leave a few of these of these names all I'll leave them right below all you're going to do is look at that name right there in the description and then come over here and search her. That's all you're going to do. So search Nina cray search angel dot our underscore child. And then and then and then this and then also on this one infamous art, infamous underscore search those and then search this one right here Kelly tech for for your for your designs Okay, so that right there man you could be in 50 bucks total and have yourself freaking the best type of bait. Any, any person can ask for when it comes to really providing value and and and capturing leads on demand. Alright guys so links in the description and then there's also a 14 day trial to this landing page software that I use. This is cartridge. So again I use it for my landing pages my email automation and my online calendar. When it comes to this I host coaching calls every Monday and Wednesday at 1pm Pacific 4pm Eastern every Monday Wednesday where I come on screen share it's a group coaching call with with with a bunch of my friends. I hosted and I simply answer questions is a Q&A. It's a training. It's what I do every Monday and Wednesday. So once you activate your your cartridge 14 day trial. If you're in the business of capturing leads if you're in the business of selling digital products whether it's ebooks books, digital courses coaching programs. This is the one software for it all so once you activate a 14 day trial I'll email you a link to our weekly coaching and I'd love to help you get off to a fast start with this one software alone. This is cartridge so profit with cartridge dot online. That link is in the description set up a 14 day trial for all this software stuff. And then again there's a link for Fiverr click on that link. So once you activate the discount and go and get yourself a high converting PDF that will bring you more leads and you can possibly handle. Alright guys so I'll see you in the next video over now.