 If you have 35 kids who are here, which is less than what you're currently working with, right, this would be less. If you have 35 kids at 300 a month, you're at six figures. When you get on a call with parents, and it sounds like if you're closing 50% of people over a phone call, your confidence is pretty high, right? You feel like you know what to say, right? Yeah, and that's the thing, is when you understand your product, when you fully get that, it's easy to sell, right? But this is where I want to dive deeper, because you fully get your product, you feel like it's easy to sell. If that's the case, don't you feel like we can make the product better and make the product more expensive, where it's a bigger investment for parents? What do you think? I know. Cool. I think I know. Cool. So this is where a lot of coaches have, I would say, limiting beliefs. This is what I used to believe. I used to think my value was $15 for a 90-minute session, right? $15. For an hour and a half? For an hour and a half. When I started, it was free, and then it was $15 for a 90-minute session. Now, if I did, let's say I did 10 of these sessions every day, right? I would make $150, right? Most people would love to make $150 a day, but that's physically impossible, right? So if I'm doing a one-on-one session, and that's what I was doing, one-on-one session, this is not a group, right? That means I'd have to work more than 10 hours a day making $150, right? Really difficult to do. How could someone physically do that for a week? They can't, right? So then I started to realize, well, I need to make my program better. I need to offer more value. I need to, obviously, raise my price. Otherwise, I'm going to be this $15 trainer for the rest of my life. And it took me time to transition from here and change this to creating the best product. And what's your favorite? I mean, you have an iPhone, right? Android. Okay, cool. I actually like those better than the iPhone. I can't afford a... No, yeah. I started making my $10,000. Cool. So if we think about the best products out there, I like, I mean, if you look at Apple, if you look at any really quality product, number one, they know their product inside and out. When they sell it, they make it very easy to understand. And the experience of buying it is painless. Like, really easy. And at the end of the day, though, they're going to price things out based on the value that it provides. So their Apple computers are very expensive for most people. But those things don't have viruses. Like, those things last a longer period of time. They're high quality. And if you look at your training business, it's the same sort of setup. It's like, you already have a quality product. If we make it better and we improve it, when that happens, we raise the value, raise the value, raise the price. Those things meet together. There's too many people that they'll listen to one of my podcasts or something. They'll be like, oh, well, I'm just going to charge more money. Well, you can't do that unless you make your product better. That make sense? So we want to go from what you're offering right now. This is the challenge. From what you're offering right now to the best thing in the world. And this is where, if you think about the best thing in the world, if that's located in Houston where you're at, and there's parents who know about it, how much easier do you think it is to get to this level? It's very easy. Right. And if you know the product inside out, if you believe in it, if you really, truly believe in what you're selling, you can sell something for more expensive. There's a coach I'm helping right now. I told you earlier, there's a guy selling a $1,500 a month program. I was doing $15. That's like 100 times more than what I was doing. And why? Well, his program is the best in the world with what he does. There's no one that's going to compete. He offers the most value. He gives kids the most attention. He gets the best results. And so what we want to think about here is we don't want you to end up working more hours, because that's where, if you start to work a lot more hours, that's where you run in this rat race that most coaches fall into. We don't want to do that. We want to work less and help more kids have a bigger impact during those hours and profit more. So how are we going to do that? Well, we have to look at what you're currently offering. And I wrote down earlier, $100 a month is your AU team. But let's just say that that's a program that you're offering. If we went from 100 and we know that this is quality, we know this is good, kids are getting great results, parents can't afford that. Everybody has $100 a month. I don't care where it comes from. I could go make $100 right now. Just sell water bottles on the corner. Everybody can do this. So this is an easier access point for parents. And when your product is high quality, which it is, they're going to want to stay at this price point. They like it. It's comfortable. They're getting great value. It all makes sense, right? And it's funny. When I drive to the office, there's always, I normally count this in my head. I see how many Teslas are driving on the highway. And three years ago, there was maybe a couple of people in my city who had that. Now it's becoming more of a common car. And those cars are expensive. They're like 60 or 70 grand, right? So if you think about, well, there's people who can afford high-end products. And then there's people that afford Toyota Corolla, like an average car, right? Well, why are people paying more? Why do people buy the Lamborghini? Why do they buy the Mercedes? Why do they buy the F-150 when they could just buy something cheaper? Why do you think they spend more money? I think for quality. If you're going to pay more, you're going to get more for your buck. So they're going to get more quality. Right. So the higher quality, the better it is, the more expensive it is, right? So this goes back to my pointer. This is already great, right? That's great. If we look at can we have a program that's better than this? And the reality is everyone's program, no matter how good it is right now, it can always be better. Like my consulting program I have with coaches, I feel like it's great right now. But it's going to get better. Like every month it improves. The results get better. And so here it's like, this is where I want you to really think outside the box, okay? If you know you have the best program in Houston, Texas, if Tim Duncan decided to drive to Houston and try to start a business, he couldn't compete with you. Like that's the level I'm talking about, where it's untouchable. You offer the most value, you get the best results, kids are going to play college basketball. You've already accomplished that, right? We look at just the overall professionalism of how the program set up, just the quality. Like the quality is better than everything else out there. If that's the case, right? Then what could your new program be priced at? At least $150. Cool. So why would it only be $50 more? Because I would want it to be gradual, not just a huge jump. Like, whoa, from $100 to $200, double the price, what happened? I think it would be some discrepancy if it jumped too far. Right. But if you jump a little bit, it's like, okay, I've been paying this much already. I'll pay an extra $50. It's worth it. I like the program. My son is getting results, and my daughter is getting results. That's fine. It's a big, huge jump, I think, as a parent myself. I'm paying $100 a lot. Wait a minute, the product is good. He only went up a couple bucks. I'll be more so to give you the extra $50 than I would an extra $100. Right. Totally understand. I'm going to play devil's advocate. So what if this program is twice as good? Then it's worth twice the amount. Okay, what if it's 10 times better? It's worth 10 times the amount. All right. So this is where we have to think. The price, we have to kind of throw the price out the window and say, because right now you're trying to compare it to this. And if we move this, because this number right now could be 300. There's codes I'm having right now that do group training for $300 a month. Some do it for more. And when I do this exercise with them, I make them realize, well, if you make your program better, higher quality, twice as good, three times as good, like sure, not everyone's going to go buy a Tesla. But people are buying Teslas, right? It's proven people buy the best quality things. A small percent of people do. This is why when you look at it, let's say, and I don't want to make up this number, because I want you to be the one that commits to it. But if this program was three times as good as this, all right, what would the price be? All right. So there you go. Okay. Now, if this is $300 a month and we're on a phone call with parents and we walk through what this is, how it's set up, how great of a program it is, and you go through the script and you customize the script. And then they're like, you know what, Eric? It's just a little too expensive. You're like, okay, great. You want to save $200 a month? Boom. All day long. See how that works? Clear. We always say we shoot for this, and if it drops, that's where you want it. It's kind of like where you want it to. Yeah. Anyway, kind of sort of. Yeah. That's right. But there's those who are going to get this. Those who want it, get this. Those who want this, they can't finish to do it. They're going to do this because you already told me. You already convinced me. This is awesome. They love it. They love it. Everybody's happy with that. That's why if we create an alternative program, that's better. All right. And we raise the value. We raise the price. Now you have option A and option B to choose from. Parents who want the most quality thing, they will do this. And I know they'll do this. I mean, I remember the first time I put my program, and I was telling you earlier, it was $15 a month. And then I remember I went to $15, I went to $30, then I went to $50, and then I went to $70, and then I went to $100. And then it went from the big jump from $100 to $200. That was like per session, by the way. It wasn't per month. But when I saw this example, it made me realize my program needs to be better. If I have a higher quality program, it will stand out over every other trainer out there who's trying to do this. And when that happens, I separate myself. And when I separate myself, I am in my own lane. I don't have to worry about what anyone else is doing. And I can focus on getting the best results for my clients. And again, those who don't want to do this, they will fall here. So I want you at this little shift though, right? Having this, right? Let's say if you have this set up, and we go back to what we talked about earlier, it's the goals, right? I mean, if you have... I'm just going to make this sound really simple. And it's not as simple as I'm going to make it sound, but I'm going to make this like very clear. If you have 35 kids who are here, which is less than what you're currently working with, right? This would be less. If you have 35 kids at 300 a month, you're at six figures. You got to believe in your head. You are the expert. You are the guy in your town that is the best at helping kids. When you know that, don't you believe that you're worth more than $100 a month? Alright, so what's stopping you?