 Hi, Amy. Hi, how are you? I'm very well. How are you? Good. I just got off of a post-licensing class. So I'm like Oh man, those those exams and those practice exams are are no joke. I definitely don't miss that I came from well, I come from mortgages. So I was a I was an aloh I was a lender for six years and I just hated that exam every year. I Just hated it so much to study right Well, luckily, there's no exams right now. So are you serious everything's postponed or what? Yeah, because of COVID because they're not they're doing everything online. So I've been post April 20th and Friday's my last day Wow. Wow. So how long have you been in the business? I Got my license in October. Wow. So you're you're fairly new then Yeah, I'm new really really cool. Okay, so What are you doing as far as like Advertising or marketing or just word-of-mouth like what do you got going on? Um, just I'm actually um, I don't know if I should be telling you this or not. I'm actually Doing first I'm kind of laying low right now because good a lot of my clients are personal clients I don't want to have to leave them Sorry if you're my child. No, no, I'm I don't want to have to leave Because they're my clients like they're my people. Yeah, um, so I have one coming up and then after that I'm going to I'm going to just switch over to another firm. Hmm Okay, cool. Cool. So Do you have any questions on social media marketing or just how how to be building your business because one thing I can tell you is Just I mean I have an extensive marketing background and I don't want to bore you to death with that But um, as I mentioned, I I spent a good amount of time in the mortgage industry From from 2010 to 2016 just closing mortgages and funding deals for you know, real estate agents all across the country You know, I had I had ton of them that would come to our bank and Do their deals and and I just built relationships with a ton of them And and it wasn't until 2016 when I left mortgages and started helping them with social media marketing and facebook advertising So when you look at when you look at my my personal page, like if I just kind of my personal page over here My friend count. Can you see that four nine nine four? Yeah Every single one of them. Amy except for one, which is my actual wife But four nine nine three Every single one of them and it's a public list like you can look at every single friend four nine nine three are real estate agents So since 2016 I've literally Not only have I helped a ton of agents with all this stuff But but the reason why I'm even showing you that is because I've literally have been seen What thousands and thousands of agents are doing when it comes to marketing their real estate business on social media Like I see it by the thousands Like you're new to the business and and you have a certain perspective and And how you think you should be marketing online or maybe promoting your business You're seeing it for maybe your perspective And you're probably seeing it for maybe your broker or maybe a couple agents that you're you know, your friends with Maybe a couple colleagues. Maybe you're getting advice from a handful of people I'm literally seeing what thousands are doing and I'm here to tell you 99.999 percent Are missing the basics And so I'm here to really dumb it down for you And and really just show you some basic steps that you can implement yourself Things you want to do to really to really update and give your your page a facelift Now that we're in business now that we're building a social media business now that we're building a real estate business There's a few things you want to do to your pages before you even start promoting um And so I've just kind of boiled it down over the past four years, you know since 2016 I just knew that every single real estate agent and and just business owner in general Like if you're a local business owner, or if you're just a nationwide business owner, it almost doesn't even matter 10 out of 10 of us that are building some type of business On social media are most likely a local business owner unless you're a big brand and you're nationwide And you're servicing anyone and everyone That's one thing but but nine out of 10 real estate agents are focused on their backyard You know nine out of 10 are maybe just farming a couple zip codes Right, so is that is that you are you kind of looking to maybe just focus on on your area? Is that where you're going to be doing deals? I mean, um The Fayetteville area in general, which is large. Yeah. Yeah. So Fayetteville. That's my point One city right one one area But the thing about about social media is the fact that once you do start to take this friend count up It doesn't even matter how many you have whether you have 200 whether you have 2000 It doesn't matter and and it doesn't just apply for facebook like this This applies for every social media platform your instagram You're linked in your twitter your facebook your personal page your facebook business page. It does not matter As you take that friend count up 99 of them are not going to know you And 99 of them are going to live across the country So that is our friend list that is our linked in connections Those people are following us on instagram when 99 of them don't even live in the area Don't even live in the state Like you and I we're connected now on facebook. We're friends. I'm in california. You're in north carolina And so what starts to happen is real estate agents So come on to social media and start posting their listing and start posting their open house When 99 of the folks who are seeing it don't care And that's how people are building their business And it blows my mind and i'm like man and then I talk to them. So so at this point All i'm going to do is really save you some time and save you some headache Because at this point i've literally spoken to thousands of agents on this exact topic and again 99 percent Are missing the basics and they're wondering why they're not capturing leads They're wondering why they're not closing more escrows And they're wondering why they're not getting the exposure on social media because the way I look at this Is all we're doing is we're throwing spaghetti against the wall to see what sticks And because 99 of these folks don't even live in the area nothing's sticking And so I just hate to see someone like you brand new coming into the business in just october I'd hate to see you spend the next three years trying to post all over social media because that's what your broker's telling you That's what your coach is telling you. That's what these social media gurus are telling you You got to go facebook live. You got to go out there and promote your business. It's like man really 99 of these folks don't even live in the area You know and a lot of people you know help with with people who relocate and I get it, you know, you can help anyone relocate I totally get it, but that's not your ideal client Like if i'm in california and i'm relocating let's say my wife and I we want to move to florida Where you're not even licensed But I reach out to Amy and I say hey me you're my buddy You and I are friends now my my wife and I we want to move to florida Now I know you're licensed for north carolina, but hey, can you make it happen? And you're not going to turn me down like you won't turn me down. You'll probably take on the deal You'll make your split. You'll work it out, but i'm not your ideal client right so Relocating and and holding your breath and and and hopefully someone comments and wants to move That's not how we're going to build a business on social media, especially in 2020 So there again, there's just a handful of basic steps that I always just you know consult agents on and I give them my time in exchange for a good review and that's kind of all i'm in it for at this point Um, but maybe again, maybe I can just save you some time and save you some headache on you know spinning your wheels so Do you have any like basic questions or should I just kind of show you what these steps are and and and what they kind of mean to your brand Um, yeah, so i'm working on branding myself. I got logos and all that stuff. I obviously just Post it right now. Um, I am working on farming. Um, good And I haven't farmed anything yet, but okay. Um, there's a lot of neighborhoods around here where Like my best friend's neighborhood right down the road. For example, like for sales signs are popping up everywhere. So i'm like, Yeah, I need to go ahead and send some Um, the only issue that we have or like that I have right now is we're limited to the Like in the Fayetteville area, for example, we're limited to the amount of Like the locations based on what we have mls data for Um, I'll have more access to other areas once I switch over Um, but it's not going to be a huge area All right, it's not going to be a huge amount of areas. Yeah, um But I basically have just started doing like I use hoot suite. Um, and I basically just started, um Sorry my client just messaged me. Um I basically just started scheduling at least one post a day Um, and I've you know done research online trying to figure out like the best times of the day to post and Think like that. So I'm just like getting started with that Um, I did run that ad but I turned it off this morning because I had got like seven page likes and I think it was averaging like a dollar or like Yeah, you don't want to do that. Yeah, turn that off. I'll help you with that one Yeah, that that's that's way way way high. But yeah, go ahead Um, that I mean that's pretty much what I'm doing right now. I mean honestly my broker is okay. Um, I don't even want to go into that but Um, it's just Not a lot of sport. We'll just leave it at that. Yeah. Yeah. And so What I'm here to really do is is everything I just mentioned as far as The connections that we have the the the network we're building on social media You know the fact that you and I we're now friends on facebook, but I'm nowhere in your market And so I'm just saying that the higher your friend count goes you might have You might have let's just say you might have 400 friends on here And 200 hundred of them actually live in your area because those are 200 friends that you actually know personally Like but when you take your friend count up to 1200 when you take it up to 1500 when you go up to 4700 friends on linkedin instagram and facebook No one's in that area So you're hoot sweet And you schedule in a post. I'm here to tell you what I just mentioned, you know two minutes ago None of that matters All the waste of time Don't even waste your time on that because again, you're scheduling posts to go out on all these platforms when 99% of the people Don't care. They're not in the area So that's why I'm going to really really narrow it in on where you're where your energy Where your attention where your time should be going and so in 2018 I ended up writing a book about all this It's titled the social real estate agent Five steps to implement on social media to capture more leads and build your personal brand fast It's an e-book that I put out in 2018 talking about these five basic steps So when it comes to facebook ads or or trying to run, you know Lead capture looking for the next buyer looking for our next seller. That's what I call step three And so every single agent and I'm telling you I've spoken to thousands of you guys 100% of an agent will come on to social media with one intention and one intention only And that's to look for my next deal Like let's just keep it real like you're gonna obviously build relationships. You're gonna obviously network You're gonna obviously, you know connect with more people and be friends But at the end of the day Amy needs a deal Like Amy is looking for that next buyer. Amy is over here on social media looking for that next seller Bottom line, that's all there is to it And so if it wasn't for that you probably wouldn't be on social media with 15 000 people You'd be on social media with the hundred that you actually know and that's all you would care about But because we're now exposing ourselves to thousands of people I'm telling you I'm gonna really dumb it down and show you where your energy should be going So here's what I wanted to kind of Go ahead I'm sorry, what'd you say? Did you say something Amy? I think I lost your audio Yeah, I can't I can't hear you there Do you feel like it's there's issues like where the market is super saturated like in areas like here No, did you hear anything I said like in the last 30 seconds? Um, I had got up to get a piece of paper. Gotcha. Gotcha. I'm so sorry. Okay, cool Yeah, um, no not at all like not at all and that's the thing None of this is saturated once I really break down these five steps So so so again step three is what every agent comes on a social media for and that's to capture lead But they forget the basics, which is what I call step one and two So I'll just spend maybe the next 15 minutes and just walk through these five basic steps And just really hopefully some light bulbs go on and and you really see how basic this can be Okay, so I'm telling you right now food sweet post-noll over Waste of time not worth not worth it one single iota at all at all. So But here's the deal Yeah, for sure. Yeah posting posting posting about your listing posting about your real estate business posting about your open house waste of time Waste of time because all your friends 99 of them don't even live in the area Okay, I got that I thought you said post mail No, no, no posting posting in my opinion in my professional opinion is a waste of time If we're if we're promoting our business If you're promoting your business because your business is in i'm i'm assuming it's rayford, right? Is that where you're it's it's fayette billy fayette bill Now if we had 3700 friends, how many of them are in fayette bill? Not many Yeah, I don't I think I have my friends hidden but I have about 1200 I think yeah, so out of the 1200 out of the 1200 I am willing to bet And I'll give it to you. I'll be conservative and I'll say okay out of the 1200 200 of them You know personally you went to school with your in-laws your girlfriend your cousins 200 of them the other 1000 are people like me Who are never moving to your neck of woods? We don't even live in your city. We don't even live in your state That's 1000 of them So as you take it from 1200 to 3200 the numbers are even more mind-blowing 99% don't care about what you're posting on your real estate business So that's why that's that's step three and we'll get to that part But I'm just kind of giving you context of where all this is coming from. I'm seeing it by the thousands I'm seeing what thousands are doing And I've spoken at thousands And hootsweet and posting every day Isn't going to do it for you So here's what I would recommend first. Here's here's as basic as it gets since you are working on your branding Here's where we're at now in 2020. It's all about social media branding Now if you're doing anything offline, okay, great your yard sign your flyer your business card That's that's a form of branding as well But on social media, here's as basic as it gets As we connect with more people as you take that 1200 to 1500 This is the intro that people see first So obviously as I connect with Amy, I can look at images and obviously an image, you know says it says a thousand words I can automatically say family woman wife professional Rilter I can I can look at images fun fun gal to kick it with I can look at images and say, okay She's a cool chick but the intro because you're building a business We got to let these folks also know about our business And it's this intro that we tend to see first. So as a consumer I'm coming to your page. I'm seeing the intro right away And so there's a few links that you want to clean up and there's a few links that you want to add And this is what I call step one And this is what I'm saying how Out of the thousands of agents I've spoken to and seen pages on 99 of you have this intro Confused And so here's the way yours looks and here's the way everyone's looks Rotor at and there's a link that is sending me straight to your broker's page And then we got ceo, which is a dead link That's not taking us anywhere and then we got co-owner of this one Which that's fine. If you want to promote that link and get people to like that page. That's cool And then we got co-owner of this one And that's taking people there and then we got lives from mary pronouncers joined followed None of this stuff right here first. Yeah, especially these last three are not even necessary And whatever attention we're trying to build whatever whatever your number one business is I would have that here And only here showing so so if if the if the if the if this household one is not our number one business I wouldn't show it in the intro if the junk in the trunk is not our number one business I wouldn't have it showing here and then and then also this this link right here Whatever our number one business and so in this case, I'll just say for example, I'm assuming it's your real estate business So if our real estate business is our number one business This link right here Cannot be your brokers. This has to be yours And so I see it Does that I'm actually going to take That's actually the company and I'm actually going to remove that anyways. I just haven't yet. Yeah Yeah, for sure. But even if you were staying with them Even if that was your company and you were staying with them I'm here to tell you nine out of ten of you guys would have your brokers link there just like you do And the problem with that is that out of the 1200 friends that you have If the majority of them are not in the business So let's say for example out of your 1200 99% of them are not in the business. They're not lenders. They're not title reps. They're not escrow officers They're not other rotors 99% If you say david i'm connected with so many rotors. Okay 1% let's say let's say 1% let's say 120 Let's say 200 of them are rotors but if they're not The average person who is not in the business does not know That this is not your business page. So when you drive all the attention here Because I don't know any better I'm thinking it is your I'm clicking like because I'm genuine and I want to start supporting Amy And when I click like on their page, it does, you know, good I didn't even know you had a business page until you sent me an invite Because it's not showing So this is basic. This is what I call step one That link needs to be your link and your link only now this over here The ceo the junk in the trunk those can still be listed But those will be listed in the about section under under work and education So as people come over here and do more due diligence Because that's what people are going to do people are going to click about They're going to want to know who Amy is Because just like just like you You're on this call with me one in who the heck David is I'm on the call One in who the heck Amy is Like I don't know you either So so if I wanted to really dig in and do some more due diligence I would probably click about I would probably see more information on who you are and what you got going on And if we want to keep the ceo at the household that can all show over here But the first impression Remember our attention on social media is so short We're scrolling through scrolling through scrolling through into our thumb falls off Our attention is so short So drive my attention to one link And and you better better believe it better be yours Right and so this one isn't and and that's that's step one now as I scroll down Again, we got lives. We got from we got married. We got this down here. Here's what's missing Because we're now focused on branding But most importantly because now we're focused on social media branding So I come across Amy's page and this is what I see in the intro I come across candy's page And this is what I see in the intro So just very very much more condensed She's not showing any former former former. She's not showing any of that She's showing her link straight to her business page not her brokers So all the attention goes to her page right away. We hover over it. We can click like and boom She has our attention right away But most importantly If I scroll down I see her instagram her twitter her pinterest her linkedin her website address now I don't know candy no more than I know Amy But when I come to candy's page, she just looks a little bit more credible Gotcha because she's showing me a little bit more That's all And and in this right and when you look closely, which you don't even have to look that close Every single link is identical Hedge properties hedge properties hedge properties hedge properties And so as a business owner coming into into real estate as you are for the first time brand new What you need to know from a business perspective and from a market perspective Is where the heck is everybody at? Where's my next client? Where's the audience's audience's attention? The audience is on these top five platforms Facebook Instagram twitter Pinterest and linkedin Every past client Amy every existing client every future client. You'll ever close escrow on From this point on is literally on one of those top five Now you might have some random people that are on tiktok or some random people that are on snapchat Okay, cool, whatever But as far as your market as far as your ideal client I'm assuming that you're working with close You're working with clients and closing deals of people that are maybe in between the ages of let's just say 25 and I don't know 75 Even that 75 year old is on facebook. They're not really on tiktok. They're on facebook so You just need to know where the audience is potentially hanging out So when I come to aim when let's say for example candy Actually, well, let me go back to you just because Amy and david connected on facebook How does she know that I don't spend 57 hours a day? on twitter You don't know that right had you had it listed I would have clicked on it I would have followed you there and because we now are in a social media messaging world I would have messaged you there because that's where i'm comfortable messaging And you just better hope you get that message, especially if it was regarding buying or selling real estate So just because Amy is comfortable with facebook Don't leave crumbs on the table by not at least exposing these other platforms because there's hundreds of millions of people there as well Now you don't have to be posting so you're a hoot you're a hoot suite Forget about it. You don't need to be posting all these platforms all the time because again as you start to grow the audience and the followers From those other platforms Not many are going to be in Fayetteville like not many are going to even be in your state At all like at all at all as they organically find you on social media just like Just like I organically found you on facebook. I'm nowhere in the state So it's not about posting on all these platforms because that's what i'm trying to get you away from doing But what it's about is having them at least active having them active having them listed And when it comes to quote-unquote branding having them all identical So if I come across that page this page and see that Doesn't it look a little bit more Cleaner. I mean, I don't know the right word, but does that look a little different? Yes, right basic basic basic basic, but i'm telling you thousands miss it And they're over here running trying to run facebook ad for their next lead when step one is totally missing now not only Is it going to be posted there? So we want to for sure list it on our personal page But what we also want to do is go to our business page because that's where it's going to be listed as well What's your what's your business page? Um, I actually just updated that section. I don't know if you can refresh and click on it. It's amy koolatch dash realtor Okay, let me pull up the business page because all those links are going to go on the business page as well Awesome, amy. Good job. Good job. Now all you got to do Is log in to each platform Now these are the top these are the other four that i'm that i'm just highly recommending Now if you want to if you want to, you know, customize your tiktok or customize your snapchat Whatever you could do that too But the ones that are listed are these other four instagram twitter pinterest and linkedin And you don't have to know about these platforms. I'm just saying customize them customize them get them and get them listed So so your brand stands out so Once they're there you're going to log into all these platforms and you're going to customize the name Just like you customized it for your business page So let me let me pull up your business page amy k u l a c dash realtor Am i good to like go ahead and make a new pinterest because i mean i have a pinterest that's I mean i guess it doesn't really matter because it's all just you know plans But yeah, yeah, it's it's all good use the same one just log in go to the settings And just customize the user name. So it's pinterest.com forward slash whatever we're using so This that's not i don't know if i typed it in wrong, but let me see if i can just search it If you go the okay, let me see if it comes up this way And just go to pages Yes, right here. Okay, cool. There it is Okay, let me um Okay, so so over here, okay, so Let's go to the business page now once they're all listed right here So look at that that looks much cleaner even if even if you just leave it like that that looks a lot better Right all the attention is now on my business page link And boom they like it right away. See all I gotta do is hover over it click like simple But again Add those social media links and I have a video on that like I'll send you a video on how to customize all of them And make it super simple for you But once you list them all over there and and then also like for example with mine. Here's my page Right. Here's my personal page right here. There's my step one So when people come here for the first time That's what they see. They're like, oh damn. He's on linkedin. Okay, cool. Let me click on that and follow him there So that's all that is is just making our brand stand out and capturing the attention of those on other platforms So but not only do we see it there again when people want to know who david is They're going to click about and when they click on about they see everything right here So it's right in their face again And they're clickable links. So all that person has to do is click on it and automatically they're on my profile So so once you add your links, not only will I see it right here, but if I click about to dig more deep I'm going to see everything right here. September 6 and I'm going to see twitter linkedin instagram pinterest So and your dot com And whatever name you're using so for example, if this is the name you're going to be branding homes by amy k We're going to take that name. We're going to customize all the platforms and we're going to also get the dot com Make sense. I'm actually going to be changing that handle because that takes me to a next home Properties um listing and it only brings up like What's listed at my firm? It's really crappy. No for a lack of better words As long as you have the dot com, that's fine. You can log in. Where did you get it? Did you buy the dot com or did somebody else buy it for you? It's my dot com, but right now it's linked to our company's page. I'll in link at one side So still be my website. Okay. Good. Yeah, you could totally forward it to wherever you want in the future Okay, yeah, that's totally fine But the fact that you own that dot com that's what matters and we want to now match all the other platforms with that dot com So right here where it says more info right when I click about I should see instagram linkedin twitter pinterest and everything is homes by amy k homes by amy k homes by amy k So for example on candy's page Here's her business page if I come over here and click about All I see is hedge properties hedge properties hedge properties hedge properties So just it makes your obviously everything look cleaner But then again, it gives off one name and one name only I want that audience to know me under one name only and and and I like that homes by amy k I love the ring of that. It sounds it actually sounds good So just make sure you have that locked on all these other platforms as well Because the last thing you want to do is now that you own the dot com Now that you have the facebook You better hope and pray that someone doesn't have that under their linkedin Because then now I got to change everything. That's what I would do like if someone else has that on twitter I'd be pissed off and and it would it would force me to change it Because I don't want I can't have that's my brand. I can't have someone else have it on pinterest Right like so that's why this part this that's why I call this step one It's so important to lock that one name under everything Before you start this whole advertising or branding or social media posting or whatever whatever you want to call it Before you go on to that, you know step Let's get this basic step locked down first And so that's what I call step one amy. That's what I call step one now. Here's step two Here's step two again I only show you this friend count to tell you how many Of these folks I spoken to like that's that's the only reason why I mean I'm telling I'm showing you that 4996 I'm telling you every single one. It's a public list. You can look at every single one. They're all agents every single one And so over the and that that's been that way since 2016 So this is step two now What I've been receiving since 2016. So just like you on your personal page Any of your friends they start coming over here. They start clicking like they start commenting on it on all your stuff You get a notification right away right Because I have thousands of agents because every single one of them is an agent Here are my notifications amy All day every day terra invited you share invited you maria Teresa lakin lori brandy. I can go on for days. These are the only notifications I get all day every day Every agent in the country Is clicking invite To their personal friends to the 1200 friends they got To like their business page every single one of them And when I click on any business page, and I'm telling you at this point I'm telling you I've helped hundreds of clients with this. I've spoken to thousands of them I can't help everyone right like you can't help everyone I've helped hundreds since 2016. I've spoken to thousands I've literally seen and this is no exaggeration. I'm saying this for the record. This is a fact I've seen tens of thousands of real estate agent facebook business pages Since 2016 because I have these all all these people as friends and all they do is click invite and when I go to their page 99.99 of them have 100 to 200 likes And these are the folks who came from our personal page when 99 percent of those 1200 friends live across the country And so as you start to bring these people over here and you start to post about your business And you end up wondering why no one is clicking like why no one is engaging two reasons one reason 99 percent of the 140 Don't care they don't live in the area and they don't care not disrespectfully It's not that we don't care disrespectfully. It's just the fact that we don't care because we don't know you and we don't live in the area So you're on their house your listing post that has absolutely nothing to do with me So not only 99 percent of the 140 not live in the area, but at the same time Facebook only shows your post to 1 percent of the likes anyways So only 1 percent of the 140 are actually seeing it when you post organically That's why the hoot suite and and timing all and in scheduling all these posts. None of that matters It's all a waste of time no one's seeing your post and if they do they're not in the area So it's very untargeted marketing and this is what real estate agents call marketing post non-social media every day going facebook live every day the 140 don't care So here's the deal though. It's kind of a catch 22 because it's still that light count It's still the most important. So just like over here on your personal page This intro is the first impression Over here on the business page This light count is the first impression So although you did start in october, I speak to agents and brokers who literally started 17 years ago And they have 270 likes Because they've been clicking invite and it takes them forever and when I boil it down I'm like, hey stacey those 99 percent don't even care then they're like dang david I spent the last four years clicking invite And and and so 99 percent of you guys are around this amount This is the first impression So when I land here again, I don't know Amy And I don't know candy But when I come to candy's business page and I scroll down and I see that number I don't know if she started in october like you Or she's been in the business for 25 years Because when I look at 3500 I automatically assume She's the queen of real estate When god knows she could have probably just started in october with you But because she ran a simple facebook ad for the likes She took her number up a few thousand when every agent has a couple hundred So when she now starts promoting her business and we'll get to step three on where that promotion should be But when she starts promoting her business automatically she has the market's attention just because of a stupid number That's step two So every agent is clicking invite to the wrong people those people on your personal page 1200 none of them care And and and the highest you're gonna get is 200 likes. That's the highest you're gonna get It's the highest you're gonna get and so all I'm saying is you need a 10x that number When I come here instead of seeing 266 I need to come here and see 2600 That's step two Does that make sense Okay, here's step three and then step four and that's all I got for you step three Rather than posting again over here organically when no one cares Here's Right here like these types of posts are are really good posts But rather than posting them organically and hoping for someone to comment What 1000 percent you need to do Is take that same post the listing the open house The the getting the buyer's attention getting the seller's attention or whatever and you need to be running that as an ad Targeting Fayetteville and you need to do a new one just like over here. You're posting every day I would say post one a week And run it as an ad targeting Fayetteville The heck with social media the heck with your 266 likes no one lives in the area LinkedIn twitter pinterest no one lives in your area So if I'm going to spend the time and the energy to create the post I might as well put a couple bucks towards it and run it to the people who matter and those are people who live in Fayetteville That's it. And so with you brand new I'm assuming that you don't have a huge budget I'm assuming that you probably haven't even closed your first escrow. I'm just assuming But if that's the case, here's what I highly recommend Where we're at now with marketing and where we're at with social media and where we're at with real estate You Absolutely have to have some type of marketing budget. So if you have to have a part-time job If you have to have a side hustle If you have to sell stuff on the weekend To have some type of marketing budget to run Facebook ads That's what you have to do And I'm not saying thousands of dollars. You need to have at least a couple hundred a month You need to have at least a couple hundred a month because if it's not a couple hundred a month targeting Fayetteville You're going to spend the next 36 months posting through Hootsuite and you haven't even got a deal from it So the only attention the only people who need to see Amy not people in social media world It's people that live in Fayetteville And the only way that I can target those folks is through a Facebook ad because if I'm not going to do a Facebook ad I'm going to have to door knock. I'm gonna have to I'm gonna have to invest in direct mail Or maybe buy some leads from Zillow, which ain't cheap Or I'll hold some kind of weekend networking event and I'll invite a bunch of my neighbors You're gonna have to do something offline And anything you could possibly do is expensive and a waste of time No one's offline. No one cares about your bus bench. No one cares about your picture on the billboard No one cares about that no more and a run a local radio ad. That's not cheap either So to run a Facebook ad and to run one every single week put it this way If your husband you're married, right? Yeah, you are married If your husband took you out to dinner tonight, Amy and here's a real interesting fact This is a fact If your husband took you out to dinner tonight He would spend more money on that one dinner tonight Then you would have spent running this ad To Fayetteville for an entire week That's just a fact Let's not the cost that is crazy expensive It's just the strategy most aren't even thinking that so right here Have you ever heard of of the same real estate is the biggest mistake you'll ever make in your life? No, me either because it's not so right here. The biggest investment trust me. You won't regret it call me today for a free buyer consultation This right here is 1,000 percent perfect It's just not targeted If you were to take this exact post Run it directly to Fayetteville spend the 50 bucks or whatever it is for the entire week This is step three So step three is when you can start taking one post a week and running it as an ad Not as an hoot sweet organic posting and spraying it everywhere Not that we run it as an ad you run it as an ad That text that image everything that's step three and when you can do it every week Directly to Fayetteville. So if I'm saying 50 bucks a week, okay, there goes 200 for the month If you got to sell some garage sell and do a garage sell event every weekend to make an extra 200 a month You're going to have to do that If we got to get a part-time job at a local restaurant, we're going to have to do that Like something something because it's not that then then then you're going to just completely waste your time Completely completely waste your time. So I'm just giving you the strategy on how to win in 2020 This right here is perfect. It just needs to be an ad targeting that local area and you want to do a new one every single week And here's here's step four step four and step five and then that's all I got. Here's what I'll say in closing This would be an ad I would see it in my news feed. So just like over here. Let's go to my news feed If I'm scrolling through now, we're going to be talking step four and step five step three is the local weekly ad As I scroll through my news feed and I'm just seeing what my friends are up to I'm seeing what everybody is posting I'm seeing what's going on and then all of a sudden I come across a sponsored ad Anytime you see the word sponsored. That's an ad Here's your text. So it could be the same thing that that you wrote over here Here's the text. Here's the image. Here is the learn more button Okay, now I would focus on one topic Again, the strategy step three is to run a weekly facebook ad targeting Fayetteville And and I would stay on topic Either we're going to educate the local audience on buying Or we're going to educate the local community on the process of selling And you have the right idea with a free buyer, but I wouldn't I wouldn't give away I wouldn't write this call me today for a free consultation. No one knows you So no one's going to pick up the phone and call you right away. No one even knows you 99% of the 2626 that are seeing that post. We don't even know you And at the same time we're not even in the area So I don't for sure. I'm not going to call you like no one's going to call you What I would rather do what I if I were you what I would rather write Is click learn more Here's the learn more button. So again, it would be an ad it'd be targeting Fayetteville And there is the learn more button. So in the text, it's not call me today It's click learn more To download your free buyer guide Click learn more to download your free seller guide So now we run this post as an ad targeting Fayetteville Given away non-aggressively a free download And once they click on learn more because again, this is how it looks. There's the learn more button It's how every ad looks They click on learn more then they go to what I call step four And I'm taking them straight to one page step four is what I call a landing page Step four 10 simple tips to raise the value of your home before selling Yep, it's free. I'll also send you a step by step plan to getting started It's not a website. It is a web page step four is a web page So it goes from targeting Fayetteville to offering a free download A free buyer guide or free seller guide. They click learn more. They come over here get my 10 tips here They click on that That's how you capture elite Step five now that I have that email. I'm going to email them and nurture the conversation and nurture the relationship and nurture my list All via email That's when that email starts to receive daily emails from Amy So if you were offering a seller guide And you were targeting me and I saw you in my news feed. I don't know you I'm not friends with you on facebook I don't like your business page. I don't even know you have a business page But all of a sudden i'm scrolling through my facebook you have to live five miles away from me and I see your ad I click on it. I come over here I enter my name any my name and email because i'm interested in selling Or i'm interested in buying and very non-aggressively you're giving me something of value for free. It's a pdf It's a digital download So automatically I enter my name and email send me your 10 tips Now I am on your list tomorrow Or actually right away that email is going to trigger. So step five and this is what I'll say at the end This is this is it step five is your email automation As that email comes into your pipe and as that email gets opted in Right away automatically that email sends out the email Hey, david. This is Amy Here's your download click here to download now. Thank you so much for opting in requesting the 10 tips Hey, and by the way, if you're interested in selling or if you have some random questions Click the link below it'll take you straight to my calendar where you can schedule a strategy call. Can't wait to talk to you, Dave That's an automated email that would have went straight out tomorrow because now you have my email Tomorrow an automated email goes out. This is step five Tomorrow another email goes out. Hey, Dave. This is Amy. Just wanted to follow up Hey, I know yesterday you downloaded my free buyer guide Hey, do you remember on page three when I was talking about the importance of being pre approved and speaking to a lender first? Here's what I meant by it And it's a simple email that you would a pre-wrote That went out automatically. Hey, and by the way, Dave, click the link below It'll take you straight to my calendar where you can schedule your best time. Can't wait to talk to you Two days later another email goes out. Hey, Dave. This is Amy Just wanted to follow up. I know a few days ago you downloaded my free buyer guide Hey, guess what? Remember on page nine when I was talking about debt to income ratio and making sure your FICO score was over 700 Here's how to get there And you're just given a free now. So now it turns it It goes from a from a conversation from me promoting a free consultation call To me now just giving them a buyer guide. I don't want to talk to anyone until they're until they're interested So when people start to see your post for the first time, they don't know you That's why the strategy step three is to run an ad every week That's branding. So if I could take my image Or if I could start doing this in video form and I can start targeting Fayetteville every single week Before you know it that whole town's going to know who you are That's from a facebook ad and at that type of budget today. Amy in marketing with you being brand new to real estate There's absolutely nothing as effective and there's nothing as inexpensive as targeting Fayetteville with a facebook ad There's nothing you're going to be able to do at all like at all at all to get the attention of that local market so I know that was a ton And that's kind of all I got for you. But does that kind of make sense? It all makes sense and I'm like eager to to do it. Um, I When I did my um ad the other day it flagged it for the targeting So I don't know what I was doing Wrong. If anything they they flagged you for not Compline with the housing rule the new housing law that facebook has So if anything it would it would have been rejected because of that it would it would definitely not be rejected because of targeting at all Because um, now let me ask you this. Did you do the did you try setting up the ad from your cell phone? Um, no, I did it from my computer. Okay Now did you do it from your business page or did you actually do it from the ads manager back here? The ads manager. Okay. So when you're back What's that? I was gonna say I could show you but I mean, okay. Yeah, that's what it looks like now Okay, so so as long as you click on that green button and you come over here to the setup This is where all the magic happens Right here step one step two step three and so as you're over here Let me go to actually let me set up a whole new one because this is a an existing one This was candies that I was working on. Let me go back to Actually, that's kim's that I'm working on I'm working on a few different ones But let me go back to the ads manager. Let me uncheck the boxes real quick Actually, I can open it up in this one As you come into the ads manager, let me go to ads manager. Okay, cool. Okay As we come to the ads manager like yeah, and then you can get here multiple different ways But an easy way is click and create Click click create and then go to go down an ad or you could just hit this drop down and go down to manage ads And now bring you to the to the ads manager. So yeah, doing it from your computer is definitely A good habit of what you want to want to want to get used to a lot of people try to do it from our cell phone It's easier to do it through here. So when you come in here, click on that green button And 100 percent of the time you have to be checking this box So as I come over here and also by the way Here's just an added bonus What many many people do whether it's a real estate agent or any other type of local business owner who's actually running ads What a lot of them try to do is they try to set up the ad but they choose the wrong objective So when it comes to setting up an ad, there's three steps campaign ad set and ad The campaign the objective is the most important And it just comes down to what you're trying to do and in your case with real estate I would assume that you're looking to capture elite If that's the case it needs to be conversions And you're taking them to a landing page If you're not taking them like I have many different landing pages like this would be for listing So if you're if you're promoting the listing You're bringing them to a landing page Where there's only one button and that's how you capture elite Now that's a landing page Some people don't have landing pages, but if you do have a landing page the ad is conversions If you don't or the objective I should say the objective step one is conversions If you don't have a landing page and you're still looking to capture lead Then you can do lead generation and that's when you use facebook's landing page So a lot of folks will try to go traffic or they'll try to do engagement or be or if it's a video They'll do video views and they'll run video views and they'll spend 50 bucks and wonder why and wonder why no one You know they didn't capture lead and no one commented or no one messaged them about it because it was video views And and and when we have a video we would logically think Okay, let me get the entire neighborhood to see what we're doing But that although that might be the case we want everyone to see the video But at the same time I need some leads So it wouldn't be video views even though it's a video it would not be video views if we're looking to capture a lead It would be conversions or lead generation but What i'm really trying to say my point is is that no matter what you go with this box needs to be checked That's the reason why your ad would get rejected Yeah, I saw that I think I went back and checked it and then But I think mine was the one I set up was for page likes I I googled like a um Like a tutorial and it had me do some other stuff and then It had it broke down by like 18 to 65. Oh, yeah. Yeah. Yeah, you're yeah for sure You're gonna get that that's gonna get rejected or it's not gonna perform At all like at all at all this box needs to be checked for sure And if you haven't ran that like ad you're gonna spend way more than you need to like what what's your budget? Here's what I would easily propose for you What's your budget? I'll run the ad for you. You just pay for it and I'll kind of tell you I'll give you what I'll I'll kind of just set your expectations on how many likes like you can expect Like what's our budget? Let's look at it for a month like for the month like what can we run on on the like ad? That's number one ad before we go capture leads. It's the like ad first Okay, so 125 in there for that Okay, if I put 125 towards that ad I would literally let's go back to your light count 125 if I ran that ad for you, I would literally have that number at 1500 by I don't know. What's today today's I don't know. What's today today's Thursday or wednesday I'd probably have that number actually know what 125 would literally have that number at 2000 by next thursday Okay, and that's literally all you would need like I like although I'm showing you candies and she's at 3500 I'm here to tell you every agent is at 200 So it's not so you don't need no more than this like if you just took that to 2200 Like or let's just say 2000 if we took that to 2000 Call it a day. That's all you need No one in the entire state of North Carolina will have that many likes like at all and that's a fact You might find one out of freaking 10,000 So that's that that's a one-time ad that's not an ad you're going to keep running at all After that ad then you focus on lead capture, but by that time We're going to have a highlight count So that's why step one listen all the links. I'll send you a video on that Step two taking that light count up And then step three Would for sure be local lead capture And then and then that's it that's it But and by the time we get to step three like that could be a whole another call like I'll help you You know start running some some local ads like and again in this case all I want you to do is give me a good review So I'll run the ad just hook me up on a review, you know Okay, I'm actually going to put some of this into place for the junk in the trunk because that's my husband's business And I'll go on his page and leave you a review too Oh Yeah, yeah, that's super super cool. Okay, so here's all I gotta do because I gotta go I got I got like two minutes Here's all I gotta do go to your go to are you on a computer right now? Yep. Okay. Go to your business page Go to your business page and then um Let's leave this page And then you're gonna click on let me go back to yeah, you're gonna click on settings Actually, I can get through it from here. You're gonna click on um Settings and then to the left you're gonna click on Actually, you know what let me let me let me request it first because you might not see it right away Let me request it and then So just give me two seconds I'll request because all I'm gonna do is I'm gonna request access to the business page so I can run that ad tonight And we'll What's that? You're fine. I My child is What do you have boy boy girl, what do you got? I have a five-year-old boy. Oh my gosh I have a I have a 12-year-old boy And then my wife has an 18-year-old boy from a previous marriage And then now her and I we have a a little girl who's about to be two And then we have a little boy on the way that's going to be here next month So holy crap, Amy like I have my hands full Okay, so click on settings now you should see it now so click on settings And then and then click on um page rolls To the left And then you'll scroll down towards the middle of the page and you should see respond to request It should say inspired digital and just follow that through and then you'll put in your password And that's it And then I'm gonna email you a quick video you could watch it later But it's like a 12-minute video showing you step one like how to customize all these links Okay So right now we'll just focus on that let's focus on getting all these links customized and listed Let's focus on this like ad over the next week or so And then I'll email you and then and then whenever you want to jump back on and start Targeting local ads for lead capture. I'm always up for a call for that Okay So just let me know when you um It should be good. You should be good unless I have to assign the roles No, you shouldn't have to do that. Just just give access. So let me refresh my end We should be we should okay perfect. Yeah, we're we're good. So all I got to do is add myself to the page and then we are good and then um, let me Click assign. Okay, cool. And then just give me the card whatever card I can use for the ad either visa master or amix It should be it should be stored in there. Actually, I won't be able to see that side of it all I'm going to run it from my from my end Okay It is um a visa. Oh, you know what? Business account And then I'll email you an actual receipt as well. So you'll be able to keep that for your record And this is just going to the business page This is going to be running from your business page. I'll send you an actual email I'll send you a snapshot of the ad once we're live tonight So I need to take that 125 off there that I already have set up in there. No, just turn it off Okay. Yeah, just shut it off as soon as possible. Yeah, it's already off. Cool I know you gotta go. I'm just looking for my card here. No, it's all good I messaged you the info because I gotta find my card I kind of I kind of would Okay, it's um four five nine nine