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Published on Aug 16, 2012
The Google AdWords Support Team takes part in a Hangout on Air giving you ideas on how to generate and track effective leads via AdWords.
This is part 1 of 6 planned Hangouts that will be hosted at 11:00 AM PST every other Thursday. Next up: Building Brand Awareness on August 30th.
01:39 Meet Div and Sarah 03:01 Optimizing your website for leads 05:15 Writing compelling ad text 07:21 Tracking leads with conversion tracking 08:48 Conversion tracking and conversion-based bidding example and walk-through 13:46 Tracking different types of conversions with Google Analytics 16:40 Remarketing to generate leads 18:10 Optimizing your account structure for different leads 21:22 Q&A and wrap-up
Thanks for joining us and be sure to tune in to our next Hangout on Air.
To join, simply add the Google Ads Page (http://goo.gl/Johc7) to your circles on Google+ and visit the page at the time of airing.