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SDGC18 | Peter Brook & Anna-Louisa Peeters: An Agile-CX Transformation

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Published on Dec 17, 2018

Digital transformations are ubiquitous. To stay ahead, many businesses aim to become agile and customer centric, but getting the most out of both mindsets is difficult when implementing them separately. Adidas has therefore made the strategic decision to find the sweet spot and harmonise them into one integrated approach, equipping their omnichannel teams to build great end-to-end experiences, sprint by sprint. Together with Agile consultants and Livework, they have developed an Agile-CX framework that is currently being rolled out across the organization.

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