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Navarrow Wright: How do you generate ideas?

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Uploaded on Sep 16, 2010

http://www.fastcompany.com/3011635/30...
"The thing about ideas is that for me is that they come to me throughout the day so I have to make sure I remember them all. Whether it's creating a voice message on my iPhone, jotting something down, EverNote, those tools are great. But one of the ways I find out about new ideas is reading about other companies and what they're doing and talking to real people about their issues. And what I find is that the combination of the two helps become a unique idea about how to solve those problems. I live on TechCrunch, I live on those other sites.

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