 It's had a great time at the session speaking at the pitch CMO Summit. It was great. I think everyone was very very interested, very varied audience but I think people were very very engaged and clued on to what was happening. And I also think it's a great session, it's a great conference to actually have given the way the marketing and brands are changing and how new challenges are coming up across. I think it's a very very relevant time to talk about brands engagement and how consumers are behaving. So I think it's a great initiative and I think I'm looking forward to the next time.