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What is Link Management?

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Published on Sep 5, 2018

Link management is about the ability to organize, edit, analyze and have complete control over all the links you share! – Create a free Rebrandly account https://www.rebrandly.com

Links are an important asset to any business. They connect your brand with the online world, so its essential that you’re in control of them. Link management presents you with the opportunity to protect your brand and optimize your marketing.

For more about Link Management, read here: http://rebrandly.blog/link-management

Transcription:

: The internet is made of links. They're everywhere. Blog posts, videos, documents, literally anything on social media. We're a society of linkers, particularly when it comes to business. Whether sharing content and information to customers, partners, or even internally, we hit copy, paste, send, more times than we can count. Multiply that by the amount of employees in the company, amount of days in the year, well, you do the math.

: Whether you work in a small, or a big organization, your company is sending thousands, if not millions, of links every year. Depending on how they're managed, they can be an opportunity to take advantage of, or a threat to mitigate.

: Modern organizations have specific tools to manage their important online assets. You'll have one for a CEO, one for analytics, a tool for sales, and so on, but what about links? Well, that's where Link Management comes in.

: Link Management provides the ability to brand, edit, organize, and analyze, giving you complete control over all links your organization shares. Let's take a quick look at exactly what that means.

: It's important to put your brand on your links with a custom domain name that you own. With a snappy domain, you can share links, including your brand, with benefits such as improved link trust and click through rate, increased brand recognition, and better link deliverability.

: With moving from the likes of short, ugly URLs such as this, to the likes of far nicer links such as these, you can connect far more of your audience to relevant content creating a seamless and coherent customer experience.

: How many times have you accidentally sent an email to thousands of colleagues or customers only to have to follow it up with a, "Apologies, wrong link attached. Here's the real one. Sorry." I mean, we've all done it.

: But this isn't an issue when you have a link management tool because you can edit the destination URL of your branded link at any time. It's also very important for protecting your brand. If you send out a press release that's negatively received, you can edit or delete the destination of the URL sent to control the situation. At a company wide level, being able to edit and monitor any links created by employees gives you full control of every link shared by your organization.

: These are just a few examples of the advantages of knowing exactly what links your organization is sharing with the rest of the world and why being able to react is so important.

: Link Management isn't just about being able to edit and customize your links. It's also a way to precisely monitor the performance of your marketing campaigns and your communications activities.

: By tracking your links, you can detailed reports of each of your marketing and communications efforts. How many clicks, from which countries, what devices, browsers, language, get a full breakdown of how your campaigns are


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Rebrandly: Your brand on your links 🔗 Rebrandly is the easiest way to create and share branded short links using a custom domain name!
Check us out: http://rebrand.ly

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