 You guys are a destination location. It took me, what, two hours to get here, and yeah, how do you guys market this place? Well, that's always been the challenge, isn't it? And we are out of the way, and those first few, I was going to say weeks, but months, maybe even years, it was pretty slow going, but the word slowly has got out. We're only ten minutes from Squamish, but now the amount of people who drive up from Vancouver. Yeah, because it's such a beautiful drive. So, actually, as a thing to do. That's the thing. Fergies has become a thing to do. So what should we do today? Let's go to Fergie's versus let's go to the beach or to the lake. It's, you know, it's the effort of getting here, but then it's just being here and taking your time. And so now that word is out, people have learned that it is worth the effort. Were you ever scared that it's not going to work out? You're like, you owe millions of dollars? We were told never to do it. Yeah, when we bought the property, the people at the custodians at the time were like, just so you know, loads of people have tried to get that restaurant off the ground. No one's ever going to come out here. I guess it kind of sat with us for a little while. But then eventually we thought we'd have a go. We don't take much credit for that. Like Squamish has changed a lot of the town. You have such a loyal local community and they've really kept us going all these years. Now the secret's out a little bit more. They actually, some of our Squamish locals stay away in the summer, don't they? They're like, it's raining. Yes, we can go out to Fergie. It's going to be quiet. So I guess the secret for you guys, what's the secret sauce? Well, what is it that made you guys so successful? I know this is a really cheesy buzzword, but I think it's authenticity. We're not very typical. We're kind of a bit quirky, a bit unexpected. But there's there's a lot of story here. There's a lot of heart. It's just just us. We do things because we think it'd be nice if people love it. I think it truly lies in the passion, the passion you guys have with this place. Yeah, it truly is. Because if you're just looking at the business aspect, you just shared with me average order value of 25 bucks, it doesn't make sense. Like at the end of the day, right? I know, we've been charged like $50, $10,000 a day. That's a lot of eggs and potatoes. Exactly. Yeah. So like for you guys, like it truly is the passion that drives it and people feel it and that's really why. Like, I'm like, wow, I have to come back. But I think this restaurant is supported by the resort and the wedding business. And all of that is about that same feeling people have here. They're like, I want to spend time here. I want to have my wedding here. And so the the draw, the wonderful feeling Fergus has created has actually helped the rest of the business. And then that that has helped Fergus again. It's all very symbiotic. Wow, look at that. Wow. That's awesome. We met in biology class, so it's fitting, very fitting.