 It's crazy, but those things stuck with me anyway. I guess that's what I'm saying. So I went on, had a pretty good football career. Ironically enough, and Doug may know this kid too, but the JM on his helmet happens to be John Hagee. From Marshall, who I ran AAU Track and Field with as a kid. We had a fantastic sprint relay team. Anyway, John Hagee went on to play free safety at the University of Texas here in town. It went on drafted by Buffalo, and then later went on, played free safety for the New England Patriots. The kid tackling him right there had a devastating knee injury at Southwest Texas State. Never went any further. So the moral of the story is shit happens, number one. But number two, I was always, always very interested in what I can do in the strength and conditioning realm to better myself as an athlete. Which is totally different from doing things to be healthy. So what is my goal now? My goal now has shifted. I still love messing with the athlete. Still, any mechanic, if you want a mechanic on something, you want a mechanic on a NASCAR or a Ferrari, right? You want to work with the best. But my goal now is no less than changing the direction of the American health care delivery system. I know it can be done a hell of a lot better than what it's being done now. Another part of my background is I worked for the pharmaceutical industries for 17 years. So I've been on the other side of the fence. But I know that we can affect the American health care system much better from the preventive side than we can on the maintenance side, or just perpetuating illness, which is essentially what we're doing with the pharmaceutical industry. What is it we're facing exactly? If you want to look at numbers, by 2030, more than one third of the entire federal budget will be spent on Medicare and Medicaid alone. That's pretty sobering, right? So is this fact here. Looked at another way from my friend Rob Wolf, Medicare and Medicaid costs are projected to consume 300% of the US GDP by your 2030. OK, so I'm a political science guy, and I know as good as anybody that numbers can be manipulated and words can be manipulated to say anything you want, right? I mean, that's pretty much what political science is. But all you have to do is, look at that. Anybody go to their state fair this year? I mean, you don't really need numbers to know that we've got a serious train wreck getting ready to happen with the American health care system. And some more numbers to look at. 50% of all Americans will be obese in 2030. Holy crap. And we know that the disease follows obesity, and it's just about hand in hand. So we can't pay for that. And the thing is, we can't run from it either, because even if we are healthy, even if you individually are as healthy as a horse, it's still a financial strain on the nation. It's certainly a financial strain on infrastructure. If we're spending 300% of GDP on health care, there's going to be nothing left for infrastructure, nothing left for defense, nothing left for anything else. So your quality of life is going to be affected. And it's not like you can run from the US and go somewhere else, because it's the same everywhere. The US is just leading the pack. So what are we at Efficient Exercise? What are we going to do about it? Well, it's very easy. We get people in. We put them on a nutrient-dense diet. I kind of avoid using the term paleo, because it can kind of turn some people off, where it's kind of an inflammatory word now, paleoprimal, all of this. That can all be wrapped up. All of these diets, paleoprimal, anything that has to do with that can be wrapped up very easily by saying, we're going to eat a nutrient-dense diet. Well, what does nutrient density mean? It means that a hunk of liver is a hell of a lot more nutrient-dense than a Twinkie. It's a hell of a lot more nutrient-dense than a bushel of grains. So when you make your food selections, you go down the list of nutrient density. It's very easy to make selections. We also put people on a very, very intelligent exercise program that doesn't take a whole lot of time. And if those first two things don't work, which in probably 90% of the cases they will, pretty much all of these cases with a good diet and a smart exercise program, we can reduce body fat levels. And tracking right along with that will be any indicator of disease internally as well. But we also have holistic practitioners that we can send them out to for some additional work. This is just something I came up with to a little chart. I came up a graph that I came up with that will give you a visual sense of what it means to be training for health or what it means to train for performance. When we get people in at efficient exercise, whether they come to us because they've had a blood screen and they've been kind of scared into action, or if they come to us because they want to be fit, or they come to us for whatever reason, most people we get are down here. They're in a bad way. Interesting thing about this is if we train people for performance, first of all, I guess I should back up and let's define what fitness or performance is. Fitness is simply the ability to perform a task, and that's all it is. So it's very hard to say it was a power lifter more fit than a 100 meter sprinter or, so that's kind of hard to define, but that's what fitness is, the ability to perform a task. Health, on the other hand, is more internally driven. Health, I mean, you can look at things like C-reactive protein, A1C, you can look at blood lipid counts, and it's as easy as the inner workings of your organs. You know, it's your pancreas, pancreas scene right. Is everything acting in synergy, orthopedically is everything in one piece. So health and performance are totally different, and that's gonna make a big difference when we get over in this zone over here. This line down here, we could say that's time, so I can bring someone into efficient exercise, and I've got a case study I'm getting ready to put up here in just a sec. I can bring someone into efficient exercise, give them about an hour's worth a week in training, and I can raise their performance up, I can increase hypertrophy, and what I don't have in here is body fat decreasing, I can decrease body fat. I can bring their health up to a level in here, which we can, once we get in this zone here, and we start coming across, I've kinda got this health line rising, but essentially you can only be so healthy, right? I mean, if everything's in working order, if we have stellar blood work, if we're good orthopedically, if all of our organs are working in synergy, I mean, you're healthy. Now you might be, oops, Texas State guy, I'm telling you. So we might, we can surely increase performance, that's for sure, but health, that's kind of a little bit murkier, a murkier thing. What happens is, if we want to increase performance after we reach this baseline of good health, now we're talking about investing some time here. When we get into this zone over here of the competitive athlete, we're going from say one hour a week here to 20 plus, and that's no doubt, and it's no joke. So when people come to me and they say, you know, I wanna be healthy, I'm like, sure, yeah, it's an hour a week, we can do that easy. If I have a kid who comes to me and says he wants to play Division I football, and he only has five hours a week to invest, I'm gonna tell you to find another way to get there, because I can't do it with five hours, you'll never get there on five hours a week unless you're just superstar stud, which are few and far between, actually.