A-Debate (17-2-16) Session 4 - Commercialization of addictive products




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Published on Feb 24, 2016

The fourth A-Debate session tackles the contribution of industry and commercial interests to the harm addictive products have on public health, including mechanisms by which marketing contributes to heavy use and the influence of industry actors on governance.

Session Chair: Ian Gilmore

0:55 - Martine Stead – Marketing ploys and practices

28:58 - Jan Ramaekers – Advertising cues and effects on the brain

46:11 - David Miller – The potency of producers

1:10:03 - General discussion


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