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Published on Oct 31, 2010
http://BigBlueTest.org is a program of the Diabetes Hands Foundation. People with diabetes are invited to test their blood sugar, do 14-20 minutes of activity, test again and share the results.
By Nov. 14, 2010, this video received over 100,000 views. The program sponsor, Roche Diabetes Care (makers of ACCU-CHEK® diabetes products and services) made a donation for every view received up to $75,000. Diabetes Hands Foundation used the donation to help the Life for a Child program, run by the International Diabetes Federation, and Insulin For Life. These two global, humanitarian organizations provide diabetes medication and supplies to children in the world's poorest countries.
** Big Blue Test Crew ** The video was directed, shot, edited, and motion designed by Sean Ross (http://ethosphane.com), an LA-based documentary and commercial filmmaker. 2nd Unit DP/Camera: Todd Carlstrom.