Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Mar 12, 2012
"Personal Strategy" Over the last 15 years Andrés Pérez Ortega has held many posts in which he has been in charge of international negotiations over raw materials, products and services at companies such as REPSOL, Quaker Oats, Carrefour, Lucent Technologies and the ONCE Group. As the manager in charge of own label products he has launched over a thousand FMCG products, some of which being consumer magazine award winners. He has participated in telecommunications and Internet projects in the areas of Project management and e-commerce. He has worked as a consultant and marketing techniques trainer for important multi-nationals in the FMCG and energy sectors. He has developed and introduced the concept of "Personal Branding" ("Marca Personal") to Spain.
About this event People are the strength and the motor which drives businesses and the world today. We are the protagonists of this new digital age, in which companies are gambling on leadership, talent and the development of skills and abilities. Attitude makes way for skills.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)