 Do you have a basic understanding of human behavior and psychology? To succeed in your business, you need to. Why is that? Because whether your company sells services or products, the chances that a potential customer will purchase are higher if they feel some psychological connection. And don't forget that people make purchases based on emotions. The better you understand what makes your target market tick, the better your chances of creating compelling, persuasive, and triggering campaigns and making more sales. For more tips, follow at Julie Weissar.