 We're here at the ITU studio in Geneva, and I'm very pleased to be joined by Clement Charles, who is founder and CEO of AllTheContent.com. Clement, thank you very much indeed for being with us today. Thank you for having me. I'd like to start off by asking you a little bit about your company and what you do. Sure. All the content is a global content distributor and producer that actually makes quite nicely the two very different world of media and telecommunication into one current service offer able to succeed and generate the necessary revenue to move forward. And how do media companies see the telecom opportunity? Well, I would say media and telecom have been the hot couple of the decade, you know, and like any hot couple, there was some good and bad, some nice moments and horrible disputes. In my perspective, they have a natural partnership to be engaged or a natural bound, which is the idea that the information society would need quality infrastructure to be conveyed and you will also need quality information within those infrastructure. So, would media companies partner up with telcos or would they use them as a pipe or service? Well, in general, asking the question of partnership of service provider, I would say service provider first. Why? Because media companies will keep selling ads to telecom companies for telecom companies to address the media audience, but also media will keep paying the telcos to have a valid and functioning infrastructure to be able to deliver their content to the audience. Then in a further stage, I think partnership would actually be necessary, but to engage a successful and working partnership, you have to solve the current issue in the value added services business, which is what I will call the culture clash. The clash between telecommunication culture, which is a very long-term service-orientated culture, and the media culture, which is a very emotional short-term culture with absolutely no customer loyalty. And actually, the recipe for success could be in finding the right attitude, which is actually at the crossroads of those media telecommunication culture plus the agility and swiftness that you need coming from the internet companies. Now, you're going to be attending ITU Telecom World 2013 in November in Bangkok, and I just really wanted to ask you a little bit about your presence there and why you think it's important. Well, I have a long history with World Telecom as I actually really discovered my personal perspective on the business, attending the event among the years. Now, I'm very happy to be among the delegates and to be able to come and meet those people, and I think it's the perfect space to exchange ideas at the highest level, with both fellow CEO, regulators, ministries, but also consultant, experts, futurists, people that come there to share their vision. I think it's a unique opportunity for all the industry to meet together at the same place and have a peaceful, but very intense and interesting discussion. Clement Charles, thank you very much indeed being with us today. Thank you.