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Published on Jan 18, 2010
»FIRST SPRING« A CONTEMPORARY FILM DIRECTED BY YANG FUDONG FOR PRADA SPRING/SUMMER 2010
FEAT. ADRIAN SAHORES GAO XIU LI GENG LI JACOB COUPE JI LILI ZHAO LEI
»First Spring« is Pradas latest collaboration with pioneering Chinese artist Yang Fudong.
Featuring young man gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible.
Inspired by the Chinese adage that »the whole years work depends on a good start in spring«, this bold and beautiful film represents an exciting new direction for Pradas visual communications at the start of this decade.