 11 habits of website visitors that will completely change how you write website content. Hey guys, welcome to this video. By the end of this video, you're gonna be able to improve your website. I mean, a lot. I've discovered 11 different things that people do and this is gonna be to your advantage because people tend to do the same thing as the crowd does and since that's the case, you can use psychology when you're designing your website content. If you haven't subscribed yet, please do so now. Hit that subscribe button down there. Turn it from red to gray and don't forget, ring the bell, turn on all bell notifications so you're notified each and every time I upload a video or when I go live, which I do several times a week. You don't wanna miss out on that. I also have a free course at the end of this video that you can grab, $97 value, absolutely free. Now let's get started. Let's look at all the ways that these people are doing some of the same things. The first thing you've gotta realize is that people look at websites for the most part now on mobile devices. Now, there was a study 10 years ago that said that people always look at an F pattern and F pattern being they favored the left-hand side of the screen but that study is 10 years old and now people are looking at websites on their mobile phones so it's totally changed the way they look at your website. If you wanna see if that's true for your website too, just go into Google Analytics. It will show you how people are visiting your website. Is it mobile or is it desktop? You'll be able to see. I think you're gonna figure it out that the majority of the people in the world are viewing your website on a mobile device. There are four billion people who have mobile devices in the world right now and out of that over one billion of them are using smartphones. A couple of the things you need to realize is that people on mobile phones don't read all of your content. They scan your content. They'd also prefer that you presented your content in an accordion type style where it actually folds out. If you remember these things and understand they're looking at your website on a mobile device, you're gonna increase your conversion rate. Number two, people who are looking at your website actually scan information. So with that in mind, what you wanna do is you wanna have headers and bullet points underneath those headers. That way they can consume your site much faster and you're gonna get more conversions. Number three, people are like really impatient. It's been said that people viewing content online are like the attention span of a goldfish, okay? They don't wait very long for much. So you've got to get to the point. You've gotta hook them with really catchy headlines and that first paragraph needs to really draw them in. If you do that, you will increase your conversions. Number four, you wanna create a visual hierarchy. What's a visual hierarchy? Well, basically it's saying that you're breaking up the content on your website. You wanna leave plenty of white space. People love white space. Don't put a whole bunch of sentences together where they have to scroll through an entire paragraph. Maybe one, two, maximum three sentences in a paragraph with some white space between that and the next amount of content. This will make them consume your content a whole lot more and guess what? It will increase your conversions. Number five, people look at lists with bullets. If you were to list a whole bunch of information and you didn't have bullet points and then you listed a whole bunch of information and you did have bullet points, guess which one's gonna be read more? The one with the bullet points. So if you're listing information and you have lists, make sure you use bullet points because if you do, it will increase your conversions. Number six, words and all caps seem to get more attention. It's been found through studies that if you put something in all caps, people think it's more important and they're more likely to read it. So you can put some of your headers, some of your headlines in all caps and you're gonna get more attention to your website and more content's gonna get consumed, which means you're gonna increase your conversions. Number seven, people are craving organization in their lives. Nowadays, our lives are pretty cluttered. It's pretty chaotic out there. There's so much information coming from so many different directions that they welcome some organization. So when you're designing your content, make sure it's well organized. Make sure it's well spaced out. Make sure it's well thought out. If you do that, they're gonna read more of your content. Do not do the dreaded wall of text. Oh my God, nobody wants to read that. They want it organized. They want it clean and neat and they want you to get to the point. If you do it this way and you realize they weren't organization, you're gonna get more readership. You're gonna get more people consuming your content and you're gonna get more conversions. Number eight, your visitors prefer consistency. And what do I mean by consistency? Whatever style you start out with on your content, make sure all of the content is in that same style. If you have three paragraphs in a picture and then three paragraphs in a picture and three paragraphs in a picture, you're gonna be in good shape. But if you switch it up and you have a whole lot of paragraphs in one picture and then five pictures and then two pictures and then three more paragraphs, it's going to confuse them. They want organization. You need to get your website organized. It needs to look clean and neat. And guess what? It's a whole lot easier to make it clean and neat and it is to make it cluttered. And if you have it clean and neat, they're gonna read more of your content and you're gonna get more conversions. Number nine, people's eyes will gravitate towards a video thumbnail, video thumbnails. These are so very important guys. If you put a video thumbnail within your content, people are more likely to click on it. It's been proven they're four times more likely to watch a video than they are to read content. It's quicker, it's easier, and they don't have to think as much. So you need to start embedding some videos into your content and making a thumbnail with a video play button because their eyeballs are just naturally gonna gravitate towards it. That's what they do. And they're gonna consume more of your content. And guess what? You're gonna get more conversions. Number 10, people are very influenced by color. Color is so very important. And it actually will create certain emotions in people that you need to realize. Now I'm gonna put a chart up on the screen here. Let's check it out real quick. But you can see all these different colors here. You see balance, peaceful trust, creative, excitement, friendly, optimism. And then down at the bottom, you see some of the other emotions there. Now look at all of the different companies that are in there. You look at Dell and Lowe's and HP and Oreo and Pfizer. They're all in that trust and strength area, okay? If you look at, say, fast food, you're gonna be looking at Taco Bell there. You're gonna be looking at a whole bunch of different brands of food in that creative area. And in excitement and bold, you're gonna see Coca-Cola in there. You're gonna see Exxon and Ace and Canon and Avis. These colors, guys, mean so much. You've got to incorporate these colors into your website. It's so very important. All you have to do is look at the big brands out there. Look at Burger King, look at Taco Bell, look at McDonald's. They all have some form of red in their logo. That is something you need to incorporate in your website. What message are you trying to get across? Pick the colors that match your brand and use it because more people are gonna stay on your website if they feel comfortable there, if it matches the feeling. And if more people stay on your website, you're gonna get more conversions. And the last one on my list, and it's so very important, people wanna feel like they're in control. Now, how can you incorporate this on your website? Well, think about pop-ups. How many times have you seen a pop-up and you couldn't find that little X to get rid of it that made them feel like they weren't in control? Pop-ups are great. As a matter of fact, it's been proven that pop-ups can increase your conversions by 1,375%, which is pretty good, but make sure they're in control. If they don't wanna fill out that pop-up, make sure you have a clear X somewhere where they can exit out of that. If they can't exit out of it, they feel like they're being forced to do something and they're gonna click off of your website. That's not what you wanna do. You wanna keep them on the website so that they'll read more, so that they'll consume more. So they'll buy into your brand and guess what? You'll get more conversions. Okay, guys, so that's my list of 11. And as you can see, you probably went through this list and said, yeah, I've had a pop-up before and it really irritated me, or yeah, there's certain colors I do like on certain brands. You probably fell into the same category. Maybe you even said to yourself, yeah, I always gravitate towards that little thumbnail that has the play button on it. I almost always do that. You could probably see yourself in one of these 11 steps, if not all of these 11 steps, because we're all pretty much wired the same. I wanna really thank you for watching this video. I really appreciate it. 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