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Published on Apr 13, 2012
Driven to create the finest digital cinema projector, JVC invented the D-ILA (Direct-Drive Image Light Amplification) system, rivaling the inferior, but but better promoted cinema projector developed by Texas Instruments.
Launched just prior to the release of Star Wars Episode One, this animation was created to debut D-ILA at the National Association of Broadcasters convention in 1998. It was shown to George Lucas in an effort to convince Lucas to include D-ILA projectors in his bi-coastal premiers of Star Wars Episode One. Lucas did so.
Today, D-ILA technology is licenced by most of the high quality digital cinema projector manufacturers and is likely what you're watching in your local movie theater, perhaps, if you're lucky in your home theater.
This 60 second animation was created in 3d StudioMax, direct to uncompressed hard drives and mastered at a mild, 2:1 compression on D-5 tape for direct playback on the D-ILA projector's 20' screen. Animation by Jack Ehrbar, Sound by Jeremy Goldsmith, Directed and Produced by George Avgerakis at Avekta Productions in NYC.