 Lift one of the hotter innovative startups that it's found its way to Boston bringing with it pink moustaches The whole idea behind it is just like someone a friend giving a friend a ride Lift is a service that connects people who need rides with everyday car owners Unlike other car sharing services lift does not charge you for rides Instead you can give suggested donations to drivers. You're part of some kind of community or friends group And they're just like throwing you a few bucks for gas or just to be nice Since coming to Boston in July lift has been working to establish itself amongst other car sharing services uber is like big competition for us So we kind of battle it out with uber but as part of its on-demand convenience strategy You can only request a ride through their application on a smartphone and sometimes drivers give passengers more than just a ride About food office mom. That's what I do people are friendly and like actually want to give their riders a good experience As opposed to just put them in the back seat and not caring and why the pink moustaches kind of a goofy front and Diffuse sort of some of the like unsafeness people might feel it comes off less threatening if people were ever worried about that Well passengers here in Boston are enjoying the benefits that these car sharing services such as lift have to offer Cab industry feels a little different that the city has been lacking in educating the public as to What is what is a licensed Boston Boston taxi cab look like? Apple only companies have responded to allegations By saying well, we're not transportation providers. This doesn't apply to us There are laws on the books which clearly define What and who is allowed to transport people for hire in the city of Boston and we feel that all is needed is the proper maybe lobbying of a congressman or a senator To sit down and enforce the law that's already on the books Lift could have its hands full as taxi cab regulators and lobbyists refused to go down without a fight However as ride-sharing services such as lift continue to expand to top US cities Don't be surprised if you see more of Boston's cars growing pink moustaches for BU new services This is Iris Moore