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Be Charlotte - Machines That Breathe

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Published on Sep 23, 2016

"inteli-pop with a naturally elastic vocal range and a preternatural ability with melody" Clash Mag
"the ambitious sonics are comfortably up there with the greatest pop productions of our time." Gigwise
Spotify: play.spotify.com/album/21FHVxnAEcbbeiejs8lDo4
FB:www.facebook.com/iambecharlotte
Twitter: www.twitter.com/iambecharlotte
Instagram: @iambecharlotte

Directed by Iain Hendo
Motion Graphics by William Topping
Animation by Jamie Wardrop
Camera Operation by Blair Kelly

Directors notes by Iain Hendo: The concept of the music video is to create a visual metaphor for the technological habits and distractions of our generation. I directed the music video in Edinburgh during the Fringe festival. The idea was to create a layers of reality weaved through a digital narrative. Through the visual FX of graphic designer William Topping and multi-talented Jamie Wardrop, whose animations feature within the video, a vibrant mix of ingredients enabled me to edit their images through overlay techniques to bring to life the machines that breathe.

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