 So we're here at CES 2019 and who are you? I'm Arthur John, I'm with Cypress Semiconductor and right now we've got two devices here the device on the left that you see here It's a ring It's a ring and it's a pretty unique ring we've got the we've got the Psox 6 MCU in here There's an ARM Cortex M4 in there Yeah, and it's got a very long battery life because it's got ultra low power capabilities And the Prince of England is wearing it, right? Yes, he is He's a big customer of ours What's his name? John? I think it's Harry or something Harry, yeah I'm joking, everybody knows And then you are in the Android wear of the Casio? So in the Android wear we've got two of our devices in here One is the Psox 6 as a co-processor which is used for low power devices So when you put it into low power mode we can get at least one week of battery life Like this one, right? Like this one So right now it's running in low power mode so I think it's all black and white You can get like about six to seven days of battery life with this So right now this mode is running on a microcontroller only Yeah So this one jumps over to Qualcomm chipset to do the Android Yeah, we don't know what chipset is there for the host processor but this is definitely running us right now I guess it looks like a memory LCD, I don't know, is it not? It looks like a memory LCD, yeah But it does, it's a full color It's a full LCD here So maybe if you tilt it, you can see that a little bit You can see that it's not the actual display It's almost like an EEN kind of thing going on there Yeah, that's very strange Yeah Very interesting So we got one more device inside here It's the 4343W which is a Bluetooth plus Wi-Fi combo module That's part of our connectivity solutions So you can see that All these chipsets are very small Very small chipsets So you can see that Cypress is in everywhere We are in the PSOCK We are in capacitive sensing We are in Wi-Fi and Bluetooth So you can see that Cypress is everywhere And here's some other demos right here You and the Amazon Alexa speaker Yeah, so this is the Amazon Alexa speaker Which chipset do you have there? So this is probably the 4343W as well It's the Wi-Fi and Bluetooth module that's in here The latest Amazon show devices has our latest 4356911AC chipset This is also Wi-Fi, BT combo And you have some in there too? Yeah, so in the latest R-Load devices We have the 4343W to ultra-low-power Wi-Fi module And we have the touch control in here We have touch and capacitive sensing in here So you have very strong... Are you very good in Wi-Fi Bluetooth? We've got strong Wi-Fi Bluetooth and capacitive sensing capabilities So as you see, even in this We've got the capacitive sensing going on here We've got the PSOCK MC going on in here So it's not just connectivity We even give you the processor for doing all your hard stuff And here at the show you're launching something to do with Wi-Fi 6 So we are launching Wi-Fi 6 today Where did you show it? So is it a real chip or is it...? So it's a real chip that's actually running right now Yeah, can you come over here? Where is it around? This is called the 89650 It took cross to 11AX Wi-Fi That one there? This red one right here So you can see it's a 2 cross 2 MIMO And we've got... So what we've got running here is a soft AP and a state demo We've got the client connected to our soft AP And then we are running IPer between the devices So if you come here You can see that the peak throughput is over a gigabit So we are giving you almost Ethernet speeds using wireless technology So this is the 802.11AX Which is a gigabit Wi-Fi Which is a gigabit Wi-Fi You can even do more than a gigabit So no, the FI capability is 1.2 gigabits And then if you are negating all the overhead from TCP and UDP You get an effective throughput about a gigabit So that's what we are showing here So what is this board and everything that it's connected to? So this is basically like your PC So this is basically just your PC A regular bricks machine You can search online, you can find it What we are providing is a module here Which connects to your PCIe And you connect your Wi-Fi through here So this Wi-Fi 6 is going to go in what kind of device? It can go into any of your mobile devices It can go into the smart speakers It can go into your Nintendo devices It can go into your phones So the capability for Wi-Fi 6 is everywhere But is this this one? That is the actual chip Can you hold one second? So this chip looks big, right? What's running in here? Is there an ARM core? Yeah, it's an ARM core M7 Same as PSUX 6? No, PSUX 6 is M4 This is M7 running in there So you got an ARM Cortex M7 in there? Yeah, so it's a special technology called RSDB Where you have both 2.4Ghz and 5Ghz running simultaneously So the black thing you see there, that's the actual chip Can it fit in a smartphone or a phone? Like the Wi-Fi chips in smartphones are smaller than this, right? So that's the whole module in there The chipset is actually a lot smaller than this It will probably occupy a very little space in that black module that you see So no problem to put it in a storage phone This should ideally ship into a smartphone or a gaming device kind of use case So in Wi-Fi Bluetooth kind of market, you have computers like Qualcomm Lots of competitors, right? How strong are you in this market? So we are really strong in the automotive market Like out of the top, we are in the top tier of all the automotive market If you talk to our press guys, you can definitely... So we have one of our chipsets inside this So this is... Let's go close, can we go close a little bit? Yeah So can you try to explain what's going on here? Yeah, can you try to come close and explain? So this is actually our CEO's Mustang And he decked it out with a lot of technology And it's got our Wi-Fi chipset in there It's a 4343W Bluetooth Wi-Fi combo Unfortunately you cannot see, go inside and see what's going on there So it's got a host of things, it's got the USB-C It's got PeaceHawk running in there It's got the Nord Flash running in there So this car is basically a culmination of all that Cypress has to provide In the automotive industry You call it the Manticore It's called the Manticore, yeah So it's a 1970s car, right? And he modified it so that he can put all this technology into it It's got a fingerprint sensor that senses his fingerprint and it only starts up when he gets into the car That's cool That's cool, right? How about here? What are you sharing in this? What is this demo? Here we've got the BLE mesh demo going on And this is an actual product, so if you can zoom in here This is the actual light bubble So this product is by Silvania It's called Lead Vans The company name is Lead Vans And the product is Silvania Okay And what this does is a BLE mesh setup So normally in your systems You need to be close to a certain device To be able to communicate with it So what BLE mesh does for you Is that those devices talk between each other So that you can extend your range So in a BLE mesh system You can have up to 255 devices So if you have a large warehouse And you arrange all of them in one direction You can be at one end of the setup And you can communicate to the last node The 255th node Even though it's very far away Let's say you have 10 hops in a mesh, right? How long is going to be the delay Between clicking on the switch and it happening? It's almost instantaneous So even there's hops, it's fine It doesn't matter Because it finds the best route to get to that So it doesn't have to go through every hop To get to the last one It could probably skip a few hops If it's able to see that That's another device close by So the demo means that one base station What do you call it, can do the whole house? Can do the whole house, yeah So where will you position the base station? So you don't need a base station You just need your phone Okay, so your phone is a controller That sends commands to all the devices So right now if you don't turn off It turns off the whole thing And you can see that it's not It's not happening altogether Because we're sending the commands through the mesh And it hops the message across devices You can change the color of the bulbs You can change the intensity You can make it dimmer and brighter Nice So yeah, that's our really mesh demo Nice And what are you showing over here? Yeah, I think she'll have to take it over It's a little busy But there are some other solutions So this is our M This is our development kit by Morata It's called the Embedded Artist So this is our Wi-Fi module And we've got an NXP main processor going on here So if you have like a Linux-based solution You can use this to incorporate Wi-Fi into your system So were you talking about Bluetooth or Wi-Fi mesh? This is like Wi-Fi plus Bluetooth combo So let's say you have a smart phone You have a processor And you have the Bluetooth and Wi-Fi combo that goes into it So this kind of gives you like a development kit To do all your software development But is this demo or is it something else? And this is also the same there? It's just different factors And different processes that are going on Nice And there's another one right here Environment Depot Active So yeah So this is the CYW 20719 Bluetooth module Also with the memory LCD it looks like maybe Young battery life? Yeah we are not in the touch for that one Alright Yeah so here you can see that our module is coming in a wide variety of connectors So this is a mini PCIe And here we've got the HDIO connectors So it's quite easy to get everything set up And start development Nice And around there is something to do with the audio Yeah because you have some P-Sucks For Yeah Cool Yeah sure So alright So CS is a show where you have news and new products sometimes Yeah so Wi-Fi 6 we are officially announcing it here this year Even a lot of other customers are interested in our automotive solution for the 11AX We are pretty sure that 11AX is going to be pretty big all of next year When it gets into mass adoption