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Y St. FDA TPSAC Presentation Jan 2012

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Published on Feb 2, 2012

Y St. presented Meltdown Survey findings to the FDA Tobacco Products Scientific Advisory Committee (TPSAC) on January 20, 2012.

The Meltdown Campaign was launched in 2009 to educate Virginians about dissolvable tobacco products. The objective of the Meltdown surveys is to assess public opinion if the packaging, flavoring, and marketing of the new dissolvable tobacco products appeals more to youth than adults. Presenters included VFHY Marketing Director Danny Saggese, Y-Ster Judy Hou, and Rescue Social Change Group President Jeff Jordan. The report was based on 8,150 Meltdown surveys completed by youth and adults in 210 Virginia communities.

Major findings:
1) 35% of teens thought Camel Orbs were candy, mints, or gum based on its packaging.
2) 83% of respondents believed that Wintergreen, a dissolvable tobacco product flavor, was associated with candy, mints, or gum.
3) 53% of respondents believed that Frost, a dissolvable tobacco product flavor, was associated with candy, mints, or gum.
4) 23% of teens said they would try Camel Fresh Orbs based on its packaging.

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