 Hey, welcome back to the channel. So in this video, I'm going to talk about my six figure digital product business model. I refer to it as the offer buffet. And once you watch this video, you will see exactly how it works and how to build something like this for yourself. So watch this video until the end. You're going to see exactly what this offer buffet business model is and how to use it to build your own potentially six figure digital product business as well. Now, if you're new here, my name is Sean. And on this channel, I talk about how to create internet income from writing online. So if you want more content around that, make sure you hit the like and subscribe button so that you don't miss any of my future videos. And with that said, I'm going to hop into my computer and I'm going to break down this entire offer buffet business model for you right now. All right. So on the screen here is a bird's eye view diagram of my six figure digital product business model. And I call this the offer buffet. And the reason I call it offer buffet is because I have offers in three different categories. So I have samples and I'll break down what each of these are. Samples are my free content and my free offers like a free report or a free trial or a free course or video. I have my appetizer offers, which are typically between 50 and $500. And I'll show you what these offers here look like. And then I have my main course offers, which are on the higher ticket premium end, which are typically in the range of 2K to 10K. And so I'm going to break this down for you, what each of these are and how to think about it and how to create your own samples, appetizers and main course offers and build your own offer buffet. So first off, the samples, these are free offers and these are freebies that attract strangers to show them how you can help them achieve a specific and desired outcome. So this gives them a taste of your stuff and it also makes them more likely to become a customer when someone consumes something that you have for free, like a free trial or a free guide or a video report, a mini course, or even just content on social media, like how I do, they are more likely to feel a stronger bond with you, which in turn makes them more likely to become a customer. So these samples are very important for getting people into your world and generating attention and making them more likely to buy your stuff. And so some examples that I have, I have my website, SeanAnthony.co. And so I'll show you what that looks like here. And I have a free mini course or it's a free email course. So if you opt in here, it's actually around the offer buffet and I have a free course called the one day offer buffet and this is an email course. It's six to seven days long and you just get six to seven days of email lessons sent to you on how to build your own offer buffet. So this is a free course and this is an example of a sample offer. Someone gives me their email address and they're given this free course. And after going through this free course, they're more likely because I provided value to want to become a customer of one of my products. The second example is email rainmaker.com. This is my my free Facebook group. So if I click here once someone joins this group, they get a free report and it's called the subject line secrets report. So if I go to where the membership questions are, here we go. You can see right here, it says enter your email if you want to my subject line secrets report. So they enter their email when they join my group and they get this free report sent to them. And it's around writing better subject lines. So that is another example. And then the third example is just the content I post here on my YouTube channel. I have a Twitter account. I have this Facebook group and I post content in here. And then I also have my daily emails on my list once somebody opts in for this. So those are my sample offers and they're very important for building that bond, building the relationship with your people and getting them more likely to become a customer. Now the second pillar in the offer buffet are appetizer offers. Or appetizers for short. And these are typically between 50 and $500. So this is a low to mid-ticket product that turns a stranger into a customer or a lead into a customer. So now they're no longer just somebody who's on your list or consuming your free content. They're now a customer. And so what the appetizer does is it helps your customer get a quick win and it makes them hungry for the next thing. So if you think about appetizers at a restaurant or anywhere that you go, it's not meant to make you full. You typically get more excited for the main course after you eat the appetizer, you get more hungry, right? It wets your appetite. So the appetizers, that's exactly what it does here. Someone goes through a low to mid-ticket product of yours and they're happy with the result. You've helped them get a quick win. And now they're hungry for your main course. And so it's really important that your appetizer is congruent with your main course, meaning that your main course offer is the next logical step after they get that quick win. So examples of appetizers that you can create, and these are all examples of appetizers that I personally created and sold myself. So I have a couple of ebooks, so you can create an ebook. These take a little longer. So I wouldn't recommend starting with this unless you really love writing and you already have a lot to share. There are template packs. So you can take, I've taken like sales scripts and messaging scripts and emails and put it into a template pack and sold that. You can have virtual workshops. Maybe you did a 90 minute zoom call with somebody or with a group of people. You can sell that as an appetizer. A short video course, right? Maybe three to five videos. You're going over a certain lesson. You can sell that as an appetizer. Or my personal favorite, at least right now, is a paid email challenge. And this is just a paid email course. So I showed you a free email course, the one-day offer buffet. This is very similar to that. It's just, it's a paid product. So examples of this, one is my super fast sales email challenge. And the quick one I help people get is to write your first email that sells. So that is an example of a paid email challenge. I think I've linked to it here. By the way, all these offers, if you want to check them out for yourself, are going to be linked in the description so you can look at that, all of my samples and appetizers and my main course offers. So this is the sales page for my super fast sales email challenge. Somebody buys this. It's $49 currently. And they get the seven-day email course, which teaches them step-by-step how to write their first email that sells. Learn this money-making skill. Another example that I have is my get paid every day appetizer. So I successfully sold this super fast sales email challenge for a year and a half. And so I created this product here called the get paid every day appetizer. And that teaches you how to launch your own paid email challenge and have your own digital product that can get you paid every day. So I sell most of my products nowadays. From Google Docs. So if I go here, this is my fancy Google Docs sales page. And this is for the get paid every day appetizer. Another example is my cash win-fall campaigns. And these are seven campaigns to make you sales quickly from your existing audience or from a client's audience. So these are all the quick wins here that these products get. They're all between 50 and $500. And again, the goal is to wet their appetite, help them get a quick win, and most importantly, make them hungry for that next thing, your main course. So the third pillar is, of course, the main course offer. And these are between 2K to 10K or more. And this is a high ticket product or a high ticket offer that helps your customer achieve a transformation. So it's typically the most premium or highest level transformation that you help people get. And it's also the next logical step after someone completes your appetizer. So for example, someone goes through my first appetizer, which is the super fast sales email challenge, for example, and that's write your first email that sells the next thing that they're going to want to do after they learn this skill is, Hey, how do I get paid for this? Or how do I get paid from clients to write for them? And so you can see the appetizer leads right into the main course, right? It's very congruent. And it's the logical next step. I've learned this skill how to write emails that sell. Here's how to get paid to do it for clients now. So that's very important. Like I mentioned in the appetizer section, it should be congruent with your main course. If you want people to convert from the appetizer to the main course. So I have people here where they go through, they consume my YouTube videos, my Facebook group content, my Twitter content, my email list content, they'll buy something like my super fast sales email challenge. And then once they get value out of that, and they get a quick one from that from writing their email, they're naturally interested in my email side hustle program. More than 80 percent of the people in my email side hustle program, we have close to 200 members now have been through my super fast sales email challenge. So a lot of people come from this challenge, they upgrade from the appetizer to the main course. So another thing I like to do with this is I like to build in a subscription element into my main course offers, meaning I get paid on a monthly basis. I personally do that through payment plans and financing options so that I have people who can pay up front. They save a bit of money. If they sign up for this, like if someone can pay, let's say to pay up front, they'll save a bit of money. If they're going to pay for a payment plan or it's a recurring basis or a subscription element, they might pay a little more so that they can get that lower monthly payment. Now, some options for this. You can have one-on-one coaching and consulting. If you do this, I'd recommend having a higher ticket price, maybe like 10K or so, because you're working directly with someone, you're spending your time. Or my personal favorite is done with you group coaching and consulting where you take your knowledge, your expertise, you're working with a group of people and you can serve more people at once because you're not working only one-on-one with people. So some examples that I have, I have my email side hustle program, which is helping you get paid 1K to 5K per month, writing simple fifth grade emails for other businesses, for clients. So the super fast sales email challenge, again, is how to write your first email and ESH email side hustles, how to get, how to use that skill to get paid to write for clients. Another more recent example of a main course offer I just rolled out is called the Rainmaker Inner Circle. And in Inner Circle, we help you build your own offer buffet that does 100K to 300K per year. By creating one piece of content per day and building your audience and creating this offer buffet. Now, the get paid everyday appetizer helps you launch your first digital product. The next logical step is, OK, how do I turn this into a real business? I have my first digital product. How do I actually build a business out of this and how do I scale this to six figures a year? And that's where the Rainmaker Inner Circle comes in, right? How to turn that first digital product into a six-figure or more business. So this is the main course offer. Again, it's really important that one offer leads into the next naturally. It's the next logical step. So someone can consume my content. I post a lot about email marketing and email copywriting and getting clients. So someone will sign up for my super fast sales email challenge and then from there, they're interested in email side hustle. Or if someone wants to build a digital product business, they'll buy something like this, my get paid everyday appetizer or cash windfall campaigns. Then the next logical step there is the Rainmaker Inner Circle. OK, so what's order should you be building this offer buffet out in? And I'll give you my personal opinion and what I think and what I do now. And you can decide to do it this way. You can decide not to do it this way. But this is what I recommend. So the order I recommend you build this in. The first thing is your main course offer. And the reason we do this is you're not in business until you start making money. So a lot of people will start with their samples or they start like creating free content for a long period of time. What I recommend doing is maybe build up a small audience if you don't already have one. But most people have at least a small audience when they're watching my videos. And you can go to that small audience and you can try to sell a main course offer. And when you get a sale for that, you're getting a higher ticket sale. And you're also validating that someone will pay for your main course so you can easily create the samples and appetizers that lead into that. So when we have a main course offer, like let's just say my email side hustle program and I'm getting clients for that. Let's just say I launch it for the first time. I get a few data members and I know now that people want to pay for this specific offer that I have this specific main course. Now I can say, oh, what kind of samples can I create that would lead into this? What kind of content and free things that I can create that will lead into this email side hustle program? What kind of appetizers can I create that will make this the next logical step, which is how I came up with super fast sales email challenge. So when you start with the main course, you can validate that it's actually going to sell something on the high end and then you can also build your samples and appetizers to lead really nicely into that. So that's my recommendation is step one, the main course. Then step two, once you have people validating your main course by buying it and becoming members of it, you can start creating samples and you can start creating freebies that give people a taste of what you do in the main course and get them interested in that. Once you start doing that where you have people converting from your samples to your main course, then what you can do is create an appetizer that goes in between those. So once we've got people consuming our samples, they're enjoying our content or audiences starting to grow and they're converting into our main course, we can say, OK, now we know that this this content here is leading nicely into our main course. We can create an appetizer offer that goes right in the middle of that that gets people a quick win and gets them hungry for your main course. And now you're making money on two different offers, right? Your appetizer and your main course. So you're getting paid to get customers and you can start running paid traffic to that. You can start running YouTube ads, Facebook ads, whatever you want. So this is the order I recommend to build it in. And this is also the breakdown at a bird's eye view at a basic level of my six figure digital product business model, the offer buffet. We had the sample offers, which are free. The appetizer offers, which are fifty to five hundred dollars that get people excited and hungry for your main course. And the main course is your highest level transformation that you help people get, which is in between two K to 10 K or more on that type of offer. So this is the blueprint that I'd recommend for you. If you want to build your own offer buffet, this is the order and how to build it. I just shared what each of these types of offers are. The main course, the samples, the appetizer and how to build this out. If you want more details on how to use my offer buffet model to build your own potentially six figure digital product business and more information around that, go to Sean Anthony dot co. You're going to get my free one K a day offer buffet course. Just enter your first name and your email in here. And then you'll also get my daily tips around creating Internet income from writing online. So I hope you guys got value out of this. Give it a like if you did. Let me know in the comments if you have any questions. And that is my offer buffet business model. I'll see you in the next video. Take it easy.